The K9PT Academy Podcast: Business lessons for canine rehab therapists

By Dr. Francisco Maia, PT, DPT, CCRTBusiness Entrepreneurship Education Self-Improvement Marketing

The K9PT Academy Podcast: Business lessons for canine rehab therapists episodes

October 24, 2024There is no "Cheapest Best"
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As we get near the end of this year and the beginning of a new year, many canine rehab therapists start to wonder and worry about how to go about raising their fees once the new years starts. As we start to have those thoughts we also start to feel anxious and stressed about having to have a money conversation with clients while worrying about what they will think of us. Does that sound familiar?
I used to feel the same way, but over time worked on my money mindset and learned strategies on how to raise our fees without feeling guilty or anxious about it. I understand that this can be an uncomfortable topic and situation to handle, but we need to remember that at the end of the day we are running a business and not only we have bills to pay but, most importantly, we need to be paying ourselves!
Listen to the full episode as we discuss:
What does it mean for us to have affordable fees?
Understanding how affordability is a relative concept and how to implement payment plans into your business
What does selling really mean and why it is not a negative thing
If you provide above average services and deliver above average results, then why are you charging average prices?
Why we need to be careful developing a business model that places us as the "walmart in canine rehabilitation"

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
16 min
October 17, 2024From Clinician to CEO - Two Key Strategies for Canine Rehab Success
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
There is commonality amongst canine rehab therapists who are business owners and entrepreneurs: the fact that the majority of us actually never entered our profession with a goal of becoming a business owner. More often than not we have found ourselves in a situation where we have to become a business owners in order to make canine rehab work for us, but the challenge then becomes the fact that we have prepared ourselves to become a great clinician but never truly devoted enough time into learning the ins and out of business ownership.
I have shared my story before and that was exactly how I became a business owner back in 2017, and now that is the reason why I love help coaching and mentoring canine rehab therapists into understanding the business side of things so they can grow a profitable and successful canine rehab business of their own. During this journey I have found my passion in learning more and more about business, marketing, sales, operations, leadership, people management, and many other aspects of business ownership… and also through the years, both from my own learning and experience, I have found 2 key things that any canine rehab business owner and entrepreneur needs to keep in mind when it comes to achieving the success in business that they would like to achieve. Listen to the full episode as we discuss:
Finding a business model that works for what you want and that can be profitable
The importance in determining how you will structure your fees and how much you will charge for your services
How marketing is where it all starts and how it can go beyond just attracting new clients
Why the cost you try to save on marketing will actually cost you a whole lot more in the long run
How marketing will be key to set yourself apart and for overall business success so you don’t have to rely on anyone else sending you

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator
Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
21 min
October 10, 2024Q4 Focus - Setting Goals Now to Thrive in the New Year
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
I recently had a call with our Incubator Mastermind students about finishing 2025 strong while setting ourselves up to succeed in 2025, and that message seem to have resonated so well with them that I wanted to share some key things from it with you all for today’s podcast. Listen to the full episode as we discuss:
Why in order for us to set ourselves up for success in 2025 we need to start setting that in motion today
What can you do TODAY to start setting yourselves up to accomplish what you want (and hopefully more) in 2025
Remember the year has not ended and we still have one more quarter to play
The importance of to picking one key thing to focus on over the next quarter that will set yourself up to start things right in 2025 (and some examples of what that means in marketing, raising prices, nurturing processes, etc)
What you need to focus on to start working on each one of those things today

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
23 min
October 03, 2024Keys to Faster Business Success in Canine Rehab
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
Over the last couple of weeks, I have gotten on numerous strategy calls with canine rehab therapists all over the world interested in hearing more about our Business Sherpa and how it could potentially help them achieve their goals. During those calls I always leave room for questions, and to be honest I love when people ask me questions because it gives me valuable insight into what canine rehab therapists are dealing with… a couple of folks asked me a question that really got me thinking afterwards, which lead me to writing down some of my thoughts on it for today’s podcast episode. Listen to the full episode as we discuss:
What are key characteristics and personality traits from canine rehab therapists business owners who achieved success fast with their business?
What did they do to accomplish more in a shorter period of time?
The importance of becoming great problem solvers and strategic thinkers
Why we need to work on overcoming our fears
Why we need to be careful with the false beliefs we are telling ourselves as business owners and canine rehab therapists
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
26 min
September 26, 2024The Truth About Business Growth
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
More often than not, when canine rehab therapists seek my help or advice, they are looking for growth within their business. That growth is usually about revenue because they want to pay themselves more or make canine rehab their full-time thing, or about increasing their caseload and getting their schedule busier (although the growth in caseload is often tied up with them wanting to increase overall revenue). But, although I understand the entrepreneurial drive and the human desire to always want more, we need to ask ourselves: is growth only about increasing our revenue or our caseload?
Listen to the full episode as we discuss:
Why we can't fall into the trap of thinking that growth is always about more
The importance of finding out what growth means for you, based on what you need from the business and, most importantly, what you want in your life
Digging deeper to figure out what the real issue is inside our business so we can have a better a plan as to how to address it
Why business growth will never outpace our own personal growth along this journey of entrepreneurship
Ask yourself: what does growth means to you over the next 3 months?
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
19 min
September 19, 2024Overcoming Self-Doubt and Committing to Success
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
As canine rehab therapists and entrepreneurs we are often battling our own insecurities, either clinically for from a business perspective. That is totally normal and quite often we tend to underestimate what we know and overestimate what we don't know, but a challenge that will come from it will be the fact that this self-doubt makes it easy for us to follow through on what we know we hav to do to keep things moving forward, especially when it comes to our business. Listen to the full episode as we discuss:
Why we need to be careful about always be looking for something new rather than focusing on doing what we need to do today
We can't commit to anything if we are still looking for something
The importance of having the confidence that no matter what you will always prevail, and will find the solutions to your challenges
Asking ourselves 'what can I do TODAY to improve my situation?'
why education without execution leads us nowhere
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
16 min
September 12, 2024Avoiding the Dumb Tax
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
No matter how long you have been on this entrepreneurship journey, you know by now how it is full of ups and downs… as soon as we think we got this, something will happen that will potentially throw us off our tracks. But how do we keep moving forward while avoiding to keep making the same mistakes over and over again and avoiding the dumb tax? Listen to the full episode as we discuss:
There will always be challenges thrown our way, and the main mistake we can make is actually not learning from them
How to avoid the hamster wheel of business ownership and avoid the dumb tax
We will always make many mistakes along this journey of life and business ownership, and we can chose to admit and learn from those mistakes or find blame somewhere else... which one do you think would serve you better?
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
16 min
September 05, 2024Find, build, and deliver
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
There are many pieces of a puzzle that need to come together for us to gradually build a canine rehab business that is profitable and sustainable. During our recent Incubator Mastermind retreat we had a session on "The 8-layer Growth Funnel for Canine Rehab Therapists" where we discussed the 8 different systems that need to come together for us to achieve that, and for today's episode I wanted to discuss the first step: find, build, and deliver . Listen to the full episode as we discuss:
The importance of understanding the average customer does not understand what canine rehab entails, nor do they have a passion for it like we do
Why we need to to connect with our target audience in a deeper level and have an in-depth understanding of their fears, frustrations, goals, and aspirations
How to build the solution for what they need rather than selling "canine rehab", "underwater treadmill, or "laser therapy"
The importance of figuring out the business model that matches the results you can deliver along with the customer service you would want to provide
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
19 min
August 29, 20243 Key Components for Success in Business
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
It is extremely rewarding to be a business owner, but as many of you know it can certainly be challenging. One of the most challenging aspects of being a business owner and entrepreneur is finding the balance in our lives between work, life, and everything in between. No matter what we do and how much we cross off our to-do list, it feels like there is always more to be done, and that is why for today's podcast episode I wanted to discuss The Success Triangle and its 3 key elements. Listen to the full episode as we discuss:
How we have to be in tune with those 3 key elements to avoid burnout and making wrong decisions
The importance of staying centered, and having a goal or purpose that keeps us moving forward
How to find a balance between work, home, and our own health (both physically and mentally)
The benefits of being creative as a business owner
How to move forward even though we never know if something will work out or not
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
17 min
August 22, 2024The fight or flight economy
Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!
For today's episode we discuss how the economy has changed over the last couple of years and how that relates to the field of veterinary medicine and canine rehabilitation. More specifically, we discuss how something that might have worked before might no longer anymore as things have changed into a "fight or flight economy". Listen to the full episode as we discuss:
The current state of veterinary medicine in terms of private equity acquisitions and new clinics opening
How to manage the fact that pet owners might not be as willing to spend their money compared to the previous couple of years
How to escape the race to the bottom in terms of lowering our prices in order to hopefully attract more customers
The role of marketing and nurturing in this new "fight or flight economy"
How to build that business model for your canine rehab business
Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/
...
Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:
1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet
2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]
3) Share this episode with a colleague who might also find it helpful :-)
4) Leave us a 5-star review so we can expand our reach and help more folks
21 min