The Katie Lance Podcast

Have you ever wanted to be more mindful with your marketing efforts? In my recent interview with sales coach, keynote speaker and marketing strategist - David Greenspan we talked all about this and more!

We had a great conversation about how to be more intentional with your marketing if you are a real estate professional, how to build mindshare like the big brands do - regardless of budget, how to take the online offline and how real estate agents can dominate their market in 2023.

I know you will enjoy this conversation - listen on YouTube or on our podcast!

About David:

David Greenspan, CEO & founder of #MindShare101 is a Nationally recognized Keynote Speaker, Trainer and Coach who helps Sales Professionals and Businesses improve their Sales and Marketing efforts, by bridging the gap between your online and offline marketing to achieve a higher ROI on every marketing dollar spent. His direct, raw, and a real approach is designed to motivate you and give you the advice you need to know!

David’s goal is to help you build MindShare, creating a top-of-mind intuitive instinctive reaction, so when people think of the product or service you offer, they think of your name first, always putting you in the right place at the right time to take your business to the next level.

Additional links:

• Download David’s free marketing resource here 
• Connect with David on Instagram
• Connect with Katie on Instagram
• Do you have ideas for topics for our podcast? Email me at [email protected]

Have you ever wondered what it would be like to work with your spouse or partner? In this week’s episode, I chat with my partner in life and business - my husband Paul Lance!

We chatted about what it’s like working together, lessons learned, more about his background and his role at our company. Paul also shares a few great nuggets and lessons learned on team building, sales, business development and much more!

Additional Links:

• Connect with Paul: https://www.linkedin.com/in/paul-lance-644058a/
• Connect with Katie: https://instagram.com/katielance
• Voxer app: https://www.voxer.com/
• #GetSocialSmart Academy: https://katielance.com/academy 
• #GetSocialSmart Mastermind: https://members.katielance.com/waitlist 
• Do you have ideas for topics for our podcast? Email me at [email protected]

Building trust in social media is everything! Who you are online must match who you are in person. Lynda Gill, a Realtor in Kauai and long-time #GetSocialSmart Academy member and Vegas Mastermind alumni - personifies this!

In our interview, Lynda shares how she has found her authentic voice through social media, how social media has impacted her business, her favorite apps and tools, and much more!

Links referenced in the interview:

• https://videoshop.net/
• https://www.canva.com/
• https://www.rev.com/ 
• https://apps.apple.com/us/app/revive-face-photo-animator/id1616862692 
• https://www.getcaptions.app/ 
• https://katielance.com/avoid-shiny-object-syndrome-interview-with-neil-mathweg/ 
• https://apps.apple.com/us/app/teleprompter/id941620509 

Connect with Lynda:

Website: https://lyndagill.com/ 

Facebook: https://www.facebook.com/lyndagillkauairealtor

YouTube: https://www.youtube.com/channel/UCA2i9QxtckLt2XQ7tC6IkUQ 

LinkedIn: https://www.linkedin.com/in/lyndagill/ 

Instagram: https://www.instagram.com/lyndagillkauairealtor/ 

Join our Mastermind Waitlist: https://members.katielance.com/waitlist

Check out our GetSocialSmart Academy: https://katielance.com/academy

Recently, we celebrated our 10-year business anniversary with a special Facebook Live! This is a replay in case you missed it. The entire month of October had us celebrating and reminiscing, and this Facebook Live was a great way to cap off the month!

Listen to the replay for some fun giveaways, hear some valuable social media tips, content ideas, lessons learned, and nuggets from some awesome guests.

Prefer to watch the original FB Live replay? Click here: https://fb.watch/gEW84HiadM/

What has been your biggest "aha" moment you have had from connecting with me? I would love to hear from you!

Are you ready to learn all about Instagram Reels, YouTube and what is working right now to grow your real estate business? In this Flashback Friday episode I’m excited to share a great conversation I had a few weeks back with a dear friend of mine, Chavi Hohm, over on Instagram Live.

Chavi is co-founder of Team Diva Real Estate. Team Diva Real Estate is an incredible, powerhouse team in the greater Seattle area. I have known them for years and one of the things I absolutely love about Chavi and her partner Kim is how they are always raising the bar for the industry.

They are continuously putting incredible content out through social media, their blog and their email marketing efforts. Most recently, their content on Instagram Reels and YouTube have been a huge success. They have also made some new strategic changes to how they produce, create and distribute content - and Chavi was generous enough to share so many great tidbits!

I know you will enjoy this conversation with Chavi as she shares her tips and insights all about IG Reels and YouTube!

Additional links:

• Original IG Live broadcast
• Team Diva Real Estate on IG
• The Personal is Political - interview with Team Diva Real Estate
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you been wanting to grow your real estate business through YouTube but weren’t sure how? I recently had the pleasure of interviewing long-time #GetSocialSmart Academy member, Christian Walsh. Over the last two years, Christian has grown his YouTube channel to more than 16K subscribers and has impacted his business in so many ways.

As Christian says, he does not want to cold call - but by creating helpful and relevant videos on a regular basis he is able to attract and generate so much business!

In this interview, we chat about Christian’s road to video, how he schedules and plans his YouTube content, how he generates more views on YouTube, how he uses his YouTube videos to improve his SEO and build his email list and much more. I know you will love this conversation!

About Christian:

Christian Walsh is Founder and Residential and Investment Professional at WIRE Associates, which is positioned under Coldwell Banker Global Luxury in Newport Beach, CA. With a long-time passion for real estate, his success in today’s market comes from delivering absolute best-in-class service to each seller, buyer and investor he works with.

With years in sales and marketing for one of the premier real estate training companies in the nation, he consistently receives top accolades in real estate sales, including holding the top spot in residential multifamily property sales for Coldwell Banker Realty in Newport Beach. He is a member of Coldwell Banker International President’s Premier and consistently ranks in the top 1% nationally among NRT’s 50,000+ agents.

In addition to working with multifamily properties and traditional residential buyers and sellers, he has leveraged his background in architectural design, construction and new home sales to help builders and developers with infill redevelopment opportunities. He specializes in finding the highest and best use for each property. On his popular YouTube channel, he shares advice to help buyers & sellers and landlords & renters make the best decisions in today’s housing market.

Christian graduated cum laude from the University of California, Irvine with a BA in Philosophy. He lives in Newport Coast with his wife and their four children. When not in the real estate trenches, he enjoys family time, fitness, reading, technology and zombie movies.

Additional links:

• WIRE Associates YouTube channel
• WIRE Associates website
• WIRE Associates Linktr.ee
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this Flashback Friday episode, I am excited to flashback to an interview I did a few weeks back with Linda O’Koniewski and Christine George!

Linda is the CEO of Leading Edge Real Estate (in the Greater Boston area) and CEO of the exciting new start-up - Zinnia. Christine is the Head of Marketing at Leading Edge Real Estate and Head of Customer Experience for Zinnia. Zinnia is a first-of-its-kind, anti-franchise solution for a real estate team or company looking to become a full-service brokerage. I was thrilled to be chatting with Linda and Christine to get the inside scoop about Zinnia, real estate marketing, branding, growing your business and so much more!

Additional links:

• Original Facebook Live broadcast
• Learn more about Zinnia
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of chatting with long-time #GetSocialSmart Academy member, Nora Lynch Smith all about real estate, her love of learning, her advice to newer agents, social media and more!

Nora is the Broker/Owner and CEO of Landmark Residential in the greater Boston area. She is also a podcaster, trainer, coach and consistently a top producing residential real estate agent!

I love Nora’s passion for embracing new platforms like TikTok and Instagram Reels, her commitment to excellence and her passion for education. I know you will love this conversation as much as I did!

Additional resources:

• Connect with Nora on Instagram
• Connect with Nora on LinkedIn
• Connect with Nora on Facebook
• Nora’s website
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.

In this Flashback Friday episode, I am excited to revisit a talk with Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more.

Podcast listeners – this interview was originally published on our YouTube channel (here) but the podcast includes some bonus content for you at the end – so make sure you listen all the way to the end!

Additional resources:

• Connect with Katie Clancy on Instagram here​ and ​here
• The Happiest Person in Real Estate Podcast
• What's Good Cape Cod? YouTube Show
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of interviewing #GetSocialSmart Academy member, Jim Chu for our monthly Academy Spotlight series!

Jim has been in real estate about six years, and is a real estate salesperson with Royal LePage Real Estate Services in Mississauga, Ontario - Canada. He’s also been a part of our Academy for almost a year and a half.

In our conversation we talked about his vast experience before real estate and how that has impacted his business. Jim also shared his journey with social media, what is working for him right now with video marketing, Instagram and so much more. We also talked about being consistent and how having a plan is key!

I know you will enjoy the interview! Check it out on our YouTube channel and on our podcast!

About Jim:

Jim had vast experience in many fields prior to entering the world of real estate.

He initially worked in the restaurant field including a golf country club, Greek/ Mediterranean restaurant, English pub, sports bar and a TexMex restaurant which later took him into wine sales - where he learned a lot about customer service and the need to hustle.

Jim’s career then took him into a production supervisor position in an instant printing company where he learned logistics, organization skills and scheduling. Skills that serve him well today. He also worked as a charter bus driver touring groups to Ottawa, Montreal, Quebec City, New York City, Washington D.C., Chicago, Boston and many other cities. He still holds a Class B driver's license and with this opportunity, he credits a great deal of responsibility and interpersonal interaction.

Jim is an avid photographer which he has done both as a hobby and professionally. He still enjoys photography and these days, video work on his listings.

Growing up in Toronto, Jim studied mechanical and architectural drafting at Central Technical School.

The vast background that Jim possesses would amalgamate into a “well rounded” career in real estate where his drafting, photography, mechanical and architectural experience; combined with customer service, organization and sales would all be put to great use!

Jim has owned a vast collection of real estate from houses, condos and lofts through various parts of the city of Toronto and Mississauga where he worked along with a custom home builder to build a 3200 sq ft. modern home with an extensive landscape plan that he had a huge part in creating. He resides there today with his wife, in the Lakeview community. His knowledge also helps his clients when considering a new build experience.

Additional links:

• Jim’s website
• Jim on LinkedIn
• Jim on Facebook
• Jim on Instagram
• Jim on YouTube
• Jim’s Blooper Reel
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)