The Katie Lance Podcast

It’s Flashback Friday! Today we’re revisiting one of my favorite interviews with my dear friend and long-time Realtor, Stephanie Lanier.

I had the pleasure of speaking with Stephanie about how she switched from a career in social work into real estate after a devastating medical diagnosis for her son.

Stephanie is a true inspiration and in this podcast, she shares her experience as a special needs mom and how her and her husband Andrew built their real estate business around the idea of family first. From Sunday night weekly dinners to building a team early-on to support their goals - it’s all about family!

As Stephanie says, “It’s messy and hard but you can do both with a team.”

Stephanie talks about how she balances work and family and how it’s less about hustle culture and more about designing the life you love and wrapping your goals in grace. Grace for team members when they are going through something challenging, grace for clients and grace for each other.

Stephanie is also so incredibly smart and creative when it comes to marketing and providing true value to her clients and her referral partners. I loved hearing her talk about her passion project, The Inspiration Lab, and how she is impacting her fellow colleagues.

Also, make sure you listen to the end to hear how she has developed unique guides that have helped her clients in so many ways. This one idea is something I think so many Realtors could implement in their local markets.

Thank you Stephanie for being on our show!

About Stephanie:

Many words describe Stephanie Lanier: wife, mom, REALTOR®, entrepreneur, blogger, special needs advocate. Yet being a “wholehearted tribe builder” is the thread connecting all of the experiences and creations in her life.

Stephanie’s life-changing moments have fueled a search for connection, purpose, and spaces for vulnerability. In 2012, she co-founded the Wilmington-based Lanier Property Group alongside her husband, Andrew. In 2020, Lanier Property Group merged with Intracoastal Realty.

In 2015, Stephanie created The Inspiration Lab, which offers an authentic place for women to learn and be inspired by one another, by helping women foster meaningful connections through events, online workshops, and original workbooks.

Additional links:

• Connect with Stephanie on Instagram
• Lanier Property Group
• The Inspiration Lab
• Stephanie’s Guides: Hurricane Guide | Waterfront Property Guide
• Check out lots more interviews on the podcast here
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I had the pleasure of interviewing long-time #GetSocialSmart Academy member and 20-year real estate veteran Lisa Escue! Lisa and her husband just left a major franchise and branched out on their own. We had a great conversation about their business and evolution, what it’s like to re-brand, how they have built their business in the Dallas/Fort Worth area, what’s working with their marketing and so much more!

Lisa is a seasoned real estate professional with over 20 years of experience. She has invested in multiple real estate designations to better serve her clients. Over the course of her career, she has been recognized for sales production and has received numerous awards. She is naturally curious and values listening and learning to ensure she provides the best buying or selling strategy for her clients. 

She likes to think she has a “get-er-done” attitude when it comes to her clients, she can anticipate their needs and is proactive in finding solutions before any issues arise. One of her clients noted, “Lisa works tirelessly on behalf of her clients and makes what can be an overwhelming process simple and manageable from start to finish. I found Lisa to be extremely knowledgeable of the market, resourceful, reasonable in her approach, and incredibly hard working.” She loves what she does. She believes she is living out her purpose and passion, and she loves the opportunity she gets every day to lift others up.

As a native of Kentucky, she’s a huge Wildcats fan and a trained Stephen's Ministry leader. Together with her husband and teammate, Mark, she serves the Trophy Club, Roanoke, Grapevine, Keller, Southlake, and the DFW and Alliance Corridors’ markets.

Links:

• https://www.escuerealestate.com/ 
• Are you subscribed to our YouTube channel yet?
• Check out our #GetSocialSmart Academy Spotlight series on YouTube
• Check out lots more interviews on the podcast here
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Can you believe that the end of 2021 is around the corner? This year has flown by. In this episode I thought I’d share some reflections personally and professionally and some things on the horizon for 2022. I can’t wait for you to listen!

This year in 2021 we celebrated our 9-year business anniversary and our 20-year wedding anniversary! We are so grateful for our business (we are having our best year ever and we are so grateful for our clients and our team!) 

We are incredibly grateful for our health, our faith, our two amazing boys who are growing like weeds and the opportunities to travel again.

Going into 2022, we have some exciting things lined up especially for content. Sometimes we find our content tends to get a bit buried - so you may see less from us here on the podcast - BUT we are really focused more on quality versus quantity with our content. We want to give each podcast and piece of content truly get the attention and breathing room it deserves. We are on the lookout for people doing great things!

Also for 2022 - I would love to get my hubby and partner in business Paul on this podcast - would you like to see him on the show?? I would love to know! 

If you have enjoyed my podcast this past year - we would love it if you'd share it with a friend! Your shares make a huge difference - we so appreciate it!

What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me! 

Links:

• What content would you like to see from me in 2022? Please reach out to me - DM me over on Instagram or email me at [email protected].
• Listen to our backstory in episode 1 and episode 2 of the podcast
• Are you subscribed to our YouTube channel yet?
• Check out our #GetSocialSmart Academy Spotlight series on YouTube
• Check out lots more interviews on the podcast here
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I am excited to share with you an interview I did recently with a long-time member of our

#GetSocialSmart Academy and real estate broker - Eileen Lacerte. In this interview

Eileen shares her tips and advice for how she leverages video and email marketing to

stay top of mind for her clients and people who may be buying or selling luxury

properties in Hawaii.

Eileen has learned the fine art of providing truly helpful information to her clients in such

a non salesy way that she is truly known practically everywhere she goes. Eileen also

shares how the Academy has impacted her bottom line including how one seven

second video ended up helping her close a $15M dollar real estate deal! I know you will

enjoy the interview as much as I did. Thank you Eileen!

About Eileen:

Eileen Lacerte got started in real estate 41 years ago. Eileen's father was in the military,

so her family moved frequently when she was young. Eileen learned a lot from watching

her father fix up old homes. "Every time we moved, he bought a fixer-upper and spent

the next couple years fixing it, and sold it when we left," she says. "Then we moved on

to the next house. I think my interest in houses started there." In addition to her depth of

knowledge and experience, Eileen emphasizes the relationship aspect of her business.

Over her years in resort real estate, she has built strong connections with her clients,

and her dedication has earned her a place in the Hall of Fame for Hawaii's Top 100

Realtors®.

Additional links:

• Eileen on Facebook
• Eileen on Instagram
• Eileen’s website
• Eileen on YouTube
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you struggle with shiny object syndrome? You aren’t alone! In my latest interview with Realtor, coach and author of the new book “Agent Rise” - Neil Mathweg shares some of the biggest mistakes he sees agents making in their business, how to have the right mindset for success, proven lead generation ideas for 2022 and so much more.

I know you will enjoy this conversation as much as I did. Thank you Neil for being on the show!

About Neil:

Neil is constantly challenging the status quo & redefining what it means to be a REALTOR . He's known for building his large client base through wowing his clients instead of convincing them of how great he is. Beyond his role as a team leader, Neil is the founder of Agent Rise Coaching, host of the nationally ranked podcast Agent Rise, and author of the book Agent Rise.

Additional links:

• Agent Rise Coaching
• Agent Rise Podcast
• Agent Rise Book
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In the past few years we have interviewed some really fantastic people here on the podcast and what I have found is that there are a few things that really help to make a great podcast guest!

1. Don’t have any distractions - turn off your notifications
2. It’s ok to stumble over your words
3. Be prepared
4. It’s ok to laugh!
5. Answer the questions
6. Listen to 1-2 previous episodes
7. Care about your audio
8. Don’t oversell yourself

Do you have a podcast? I would love to hear from you - message me over on Instagram!

Additional links:

• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Organized, intentional and systematic. That are the three words that come to mind when I think about one of our long-time #GetSocialSmart Academy members and Realtor, Betti Russo. 

I had the pleasure of chatting with Betti recently on a Facebook Live. She offered to come on our show to share behind the scenes how she maps out her weekly videos, how she systematically distributes her content and the big impact it’s made on her business. 

I can’t wait for you to take a listen!

Please note, at the end, we chat about our 3-Day Bootcamp which at the time of this podcast, the Bootcamp has already taken place. But, the good news is that if you are part of our Academy family, you can watch the full Bootcamp on-demand. Here is the link for more info: https://katielance.com/academy

Additional Links:

• Original Facebook Live broadcast
• Connect with Betti on Instagram
• The Know Like Trust Podcast
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Fresh out of high school, Franke Joehl jumped into real estate and in the last 7 years - he has catapulted his career and is now the director of Operations for EXIT Realty Alabama and Mississippi as well as an amazing national speaker, coach, podcaster and more. Franke is also a long-time #GetSocialSmart Academy member and dear friend and I am thrilled to be able to highlight him in our Academy Spotlight Series!

In this podcast, we delve into some of the social media marketing strategies that are most effective now, common marketing mistakes seen as a real estate agent, some of Franke’s best Canva tips and how to be fearlessly authentic on camera and on social media.

I loved our conversation and know you will too!

About Franke:

Franke Joehl started in the real estate industry with EXIT Realty in 2015 at age 18 and through the years serving in multiple roles he has found his passion of teaching, coaching and developing agents and brokerages. Starting in the industry as an executive assistant for a team, becoming a licensed agent, transitioning to Director of Agent Development for a multi-location brokerage to ultimately moving into a leadership role with a regional sub franchisor, Franke has been on multiple sides of the real estate transaction and uses this knowledge learned to teach and train agents and brokers to success using social media.

Franke is a national speaker, speaking across the US and Canada and the creator of Fearlessly Authentic Coaching and The Fearlessly Authentic Podcast, which are dedicated to helping real estate agents with all things social media, marketing, and branding while still being their fearlessly authentic self.

Additional links:

• Connect with Franke on Instagram and Facebook
• Podcast: Celebrating 9 years in business!
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you thought about what it takes to be a great leader? In today’s podcast, I have the pleasure of interviewing the CEO of RE/MAX Holdings and the author of the new book, “Start with a WIN!” - Adam Contos.

We had a great conversation about how to avoid overwhelm, combat stress, goal-setting for 2022 and how to step into leadership at home or in business.

I loved chatting with Adam and I know you will enjoy this fantastic conversation!

About Adam:

Adam Contos, CEO of RE/MAX Holdings, Inc, provides strategic direction on major corporate initiatives for two innovative, action-oriented franchise brands – RE/MAX and Motto Mortgage. RE/MAX, a global force of 140,000+ agents in over 110 countries, and Motto, the first of its kind franchise mortgage brokerage model - one of the fastest growing franchise brands in any industry, both thrive as thoroughly modern operations. Their cultures reflect the traits of their CEO, who embodies these three roles:

• Lifelong learner – Contos, who holds an MBA, is driven to grow as a person and professional every single day.
• Generous sharer – Offering daily insights through his “Start With a Win” podcast, live speeches, video addresses and social media content.
• Action taker – Contos is the sort of leader who actually does what he encourages others to do. Whether it’s showing up at the gym or using video to build community.
• Affecting positive change throughout the real estate and mortgage brokerage industries, Contos is a maverick among global corporate leaders. A believer that people mirror the behavior of their leader, Contos doesn’t just talk the talk—he leads by example. Contos’ self-discipline and work ethic stems from his background as a former Sergeant in the U.S. Marine Corps and SWAT commander.

Additional links:

• Start with a WIN!
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When we opened our doors in 2012, I had no idea what to expect. We have evolved and grown so much over the years and in this episode I’m sharing some reflections, lessons learned and some really great tangible tips on what is working now for us in business.

We’ve been celebrating our business anniversary the whole month of October and earlier this month I hosted a Facebook Live with two of my dear friends, Katie Clancy and Sue “Pinky” Benson. These ladies are so incredible and also shared some really great tips for business.

So grab your favorite beverage, a pen and paper and dig into this special podcast full of tons of great insights and takeaways!

Lessons learned:

• Done is better than perfect!
• You can’t be all things to all people
• Start where you are
• There is power in showing up and being your authentic self
• It’s all about tiny actions over the course of time
• Keep it simple
• Repurposing content is key
• Consistency is the name of the game

Additional links:

• Watch the Facebook Live (replay) version of this interview
• Connect with Katie Clancy on Instagram
• Connect with Sue “Pinky” Benson on Instagram
• Join us for our 3-Day #GetSocialSmart Bootcamp November 1-3
• Check out lots more interviews on the podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our # GetSocialSmart Academy
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)