The Katie Lance Podcast

Ever wondered what it's like to vlog about the stunning landscapes of Kona, Hawaii and mix it up with real estate? Join us as we chat with Julie and Eric Ziemelis, the awesome pair behind the YouTube sensations, 365 Hawaii and 365 Hawaii Real Estate Minute. 

Julie spills the beans on how she went from being a newbie vlogger to a go-to expert in Kona's real estate scene. Meanwhile, Eric gives us a peek behind the curtain, sharing the highs and lows of teaming up with Julie to create binge-worthy content.

Curious about the difference between their two channels? They've got you covered! Plus, they'll let you in on their secret sauce for turning their YouTube views into 95% of their real estate leads.

But it's not all business. Julie and Eric are big believers in the magic of storytelling, and they share their tips on how they bring Hawaii's breathtaking beauty to life on screen. 

And if you've got dreams of starting your own YouTube channel or blog, especially in the real estate world, they've got some golden nuggets of advice for you.

So, whether you're a real estate pro or an up-and-coming YouTuber - this chat's packed with insights and fun stories. Don't miss out!

Additional links:

• 365HawaiiLiving.com
• 365 Hawaii YouTube Channel
• 365 Hawaii Real Estate Minute YouTube Channel
• 365 Things to Do in Kona on Facebook

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Welcome to an exciting conversation between social media strategist Katie Lance and Chelsea Peitz, where they dive deep into the art of "breaking the social media rules" and discovering what truly works for you in the world of real estate. If you're a real estate professional looking to elevate your social media game and achieve unparalleled success, this is the discussion you don't want to miss!

In this engaging chat, Katie Lance, an industry-leading social media strategist, shares her invaluable insights and strategies tailored specifically for the real estate audience. Joining her is Chelsea Peitz, a renowned expert in social media marketing for real estate professionals. Together, they provide practical advice, proven tactics, and innovative ideas to help you navigate the ever-evolving social media landscape.

Discover the secrets to building an authentic online presence, creating engaging content, and developing a personal brand that resonates with your target audience. Learn how to leverage social media platforms effectively, including the latest trends and best practices that will set you apart in the competitive real estate industry.

Whether you're a seasoned real estate agent or just starting your journey, this conversation will empower you to embrace your unique style, experiment with unconventional strategies, and find what works best for you. It's time to break free from the traditional social media playbook and uncover your own path to success!

Remember, the key is to be yourself and engage your audience authentically. Let's make social media work for you!

Additional links:
Connect with Katie on IG @katielance
Connect with Chelsea on IG @chelsea.peitz

In this inspiring interview, we sat down with Karin Carr, founder and CEO of Karin Carr Coaching, Amazon bestselling author, and a renowned expert in video marketing for small businesses.

Discover how Karin conquered her own fears and built a successful career using YouTube. She shares invaluable insights on mastering mindset, overcoming fear of judgment, and creating effective video content. Don't miss out on this empowering conversation!

Additional Links:

• Subscribe to our YouTube Channel
• Leave a review of our podcast
• Connect with Karin on YouTube and Instagram
• Check out Karin’s book

Join host Katie Lance on The Katie Lance Podcast as she interviews Christine George and Carrie Edwards, co-founders of Post & Beam Creative, a marketing agency that specializes in creating business development and marketing strategies for small businesses, entrepreneurs, and real estate professionals.
 
In this episode, Katie dives deep into the world of real estate branding and marketing with Christine and Carrie, asking them about the most common mistakes real estate agents make and how they can avoid them. They also discuss the importance of having a personal brand as a real estate agent and the key elements to building a strong brand in the industry.

Additionally, Christine and Carrie share their insights on the most effective marketing strategies for real estate agents, both online and offline, and how agents can differentiate themselves in a crowded market. They also share some examples of successful branding and marketing campaigns they have worked on with real estate agents, and what made these campaigns so effective.

Whether you're a real estate agent or someone interested in marketing and branding, this episode is full of valuable insights and practical tips to help you succeed in the competitive world of real estate. Don't miss it!

Additional links:

• #GetSocialSmart Academy: http://katielance.com/academy 
• Connect with Carrie and Christine: https://www.postandbeamcreative.com/ and https://www.instagram.com/postandbeamcreative/ 

This time the interview tables have turned! Big thanks to Lori Muller, President of the US Organization at EXIT Realty Corp. International for this interview with Katie!

In this conversation, Katie shares her insights and expertise on marketing strategies, leadership, and building a successful business. She offers valuable tips on navigating the world of entrepreneurship and discusses the importance of developing strong leadership skills. Katie also shares her experience of working with her spouse and offers advice on how to build a successful business partnership.

Whether you're a seasoned entrepreneur or just starting out, you won't want to miss this engaging discussion with one of the leading voices in marketing and business development. Tune in to gain valuable insights and inspiration for your own entrepreneurial journey.

Special thanks to Lori Muller, President of EXIT Realty, for joining us as the guest host and conducting this insightful interview with Katie Lance. We appreciate your time and efforts in bringing this conversation to our audience.

Additional Links:

• Connect with Katie on Instagram: https://www.instagram.com/katielance/
• Join the #GetSocialSmart Academy: https://katielance.com/academy/
• Connect with Lori on LinkedIn: https://www.linkedin.com/in/lori-muller-7988077/
• For more information about EXIT Realty: text KatieLance to 85377 or go to https://www.joinexitrealty.com/

Welcome to the latest episode of the Katie Lance Podcast! In this episode, Katie is joined by Melanie Galea, a RE/MAX real estate agent from Fort McMurray, Alberta, Canada with over a decade of experience in the industry. Melanie is also an expert in video creation, having honed her skills over the past 10 years.

During their conversation, Katie and Melanie discuss the importance of "done is better than perfect" and prioritizing progress over perfection. They also dive into valuable video tips for real estate agents who are just starting out with video, including how it's easier than ever to get on camera.

Melanie's expertise in video creation has helped her generate more business by allowing her to showcase properties and connect with clients in a more personal way. Her use of video has set her apart in a competitive market and has led to increased exposure and brand recognition.

With Melanie's wealth of knowledge and experience, this episode is a must-listen for anyone in the real estate industry looking to up their video game and take their business to the next level. So sit back, relax, and get ready to learn from one of the best in the business!

Additional links mentioned:

• Melanie’s Instagram: https://www.instagram.com/melaniegalearemax/ 
• Melanie’s podcast: http://www.shiftdisturber.com/ 
• Melanie’s virtual tour tutorial: https://youtu.be/h9H3CVeUpsI 
• Melanie’s 20+ content ideas from open houses: https://youtu.be/KVMCgxLSlls
• #GetSocialSmart Academy with Katie Lance: https://katielance.com/academy 
• Live video resource: https://streamyard.com/ 
• Graphics and videos: https://www.canva.com/ 

In this episode, we dive into the world of customer experience and standing out in a crowded market with author Brittany Hodak. Her latest book, "Creating Super Fans," is all about creating loyal customers who will not only continue to support your business, but also spread the word to others.

During our conversation, we discuss the importance of customer experience in every aspect of a business, including real estate, and how it can make or break a company's success. We also talk about the challenges of differentiating yourself in a sea of sameness and how to create a unique brand identity that resonates with customers.

Brittany shares her insights on how to build a community of loyal fans, including the importance of authenticity, engagement, and going above and beyond for your customers. Whether you're a small business owner or a large corporation, her advice will help you create a memorable customer experience that keeps customers coming back for more.

Join us as we explore the power of creating super fans and the impact it can have on your business!

More about Brittany:
 
Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”

Connect with Brittany on Instagram
Order Brittany’s book here
Listen to Brittany’s podcast

In this episode social media strategist and keynote speaker Katie Lance interviews Stephanie Chumbley, the Director of Social Media and Education for Chicago Title of Oregon. The discussion centers around mastering the art of video and social media marketing to skyrocket your real estate business.

Stephanie shares her insights and experience in using social media to generate leads, build relationships, and grow her business. She talks about the latest social media trends for real estate agents, including insights on video creation, reels, editing, apps, and time management.

Katie and Stephanie also discuss the importance of staying true to who you are and maintaining authenticity on social media. They share practical tips for creating engaging and effective video content, as well as strategies for maximizing your social media presence to stand out from the competition.

Whether you're new to social media or looking to take your real estate business to the next level, this episode is full of valuable insights and actionable tips to help you master the art of video and social media marketing. Tune in to learn from two experts in the field and take your real estate business to new heights.

About Stephanie:

I’m a retired REALTOR®️ with a passion for helping others navigate social media to grow their real estate business in a fun and effective way. As an extroverted introvert, I will really come to life when asked about Apple products, Instagram, creating art, cats, digital planners, coffee or new wave synth music.

Connect with Stephanie:

• On Instagram here
• or here

Connect with Katie:

• On Instagram
• #GetSocialSmart Academy

Resources that Stephanie shared:

• InShot
• Sparked book and quiz
• BeReal

Are you a real estate professional looking to improve your communication skills and build stronger relationships with clients? In this podcast, we’ll explore the concept of active listening and how it can be applied to social media interactions. 

You’ll learn the importance of fully engaging with your clients and paying attention to their needs, as well as how to use active listening techniques to better understand their perspective and build trust. We’ll also provide practical tips and strategies for implementing active listening in your daily social media interactions. Tune in to learn how to take your real estate business to the next level through effective communication and active listening.

Big thanks to WomanUP and the California Association of Realtors for allowing us to repost this interview done by Leslie Appleton-Young and Katie Lance. 

Curious what social media predictions I have for 2023? In this podcast, I share the three biggest predictions I have for social media for real estate professionals in 2023.

You can also watch this podcast on my YouTube channel: https://youtu.be/l0b4e1zzP3I