The Katie Lance Podcast

In this episode of the #GetSocialSmart Podcast, Katie Lance dives into why social media is rented ground and what it means for your business in 2025. Reflecting on the recent TikTok ban and reversal, Katie explores the ever-changing landscape of social media, the importance of privacy and data, and how to take control of your content strategy by focusing on what you own—your email list, website, and core content.

She also shares highlights from January, including actionable tips for organizing your content calendar, building pillar content, setting meaningful business goals, and starting the year strong with proven social media strategies.

Plus, Katie celebrates the success of this month’s Planning Masterclass and previews exciting upcoming events, like the Instagram Masterclass on February 24th and new Mastermind opportunities.

Whether you’re a real estate professional, entrepreneur, or marketer, this episode is packed with insights to help you navigate change, stay inspired, and build a business and life you love.

Key Takeaways:

• Why social media is rented ground and how to build stability.
• Organizing your content calendar for consistency in 2025.
• The power of pillar content for your marketing strategy.
• Setting actionable business goals to create momentum.
• Upcoming events to help you level up your strategy this year.

💡 Don’t forget to sign up for the Instagram Masterclass on February 24th and join the waitlist for our upcoming Mastermind event!

Tune in now to start 2025 with confidence and clarity! 🎧

Additional links and resources

• Instagram Masterclass: https://www.katielance.com/offers/SPRHT2aT/checkout (this class can be purchased separately and it's also part of your membership if you are an Academy member: https://www.katielance.com/academy
• How to plan your best year yet: https://www.youtube.com/watch?v=CN00SEF8cmw&t=1s
• Power of pillar content: https://www.youtube.com/shorts/h0pu1tVMWqE
• Navigating social media uncertainty: https://www.instagram.com/p/DFBeh1Iy7kx/?img_index=1
• Plan your best year ever: https://www.instagram.com/p/DE5icmXSHYC/?img_index=1

Are you ready to set your business up for success in 2025? In this episode, we dive into the essentials of goal-setting for entrepreneurs. From reflecting on 2024 to breaking down big goals into actionable steps, I’ll share tips, tools, and strategies to help you create a plan that inspires progress and purpose. Whether you’re a seasoned business owner or just starting out, this episode is packed with insights to keep you motivated and on track throughout the year. Let’s dream big and make 2025 your best year yet! 🚀✨

Additional links:

#GetSocialSmart Academy: https://www.katielance.com/academy

Free social media resources: https://www.katielance.com/freebies 

Katie’s YouTube Channel: https://www.youtube.com/katielanceconsulting 

Let’s connect on Instagram: https://instagram.com/katielance 

Surprise! You get one more episode from me this year! We just hosted my 8th annual Katie’s Favorite Things and I thought it would be awesome to share this fun broadcast here with you - our podcast community. This live broadcast was originally hosted over on my Facebook Page and if you’d like to see any of the products I’m talking about you can watch the replay over there or on my YouTube.

This is such a fun broadcast - in this year’s show I shared my favorite: tech tools, books, beauty items, travel essentials, comfort items and so much more! You can also check out the full fave list on my Amazon here. Note, I do receive a small commission off any orders places.

I hope you enjoy listening to this broadcast - happy holidays! See you in 2025!

Additional links:

• YouTube Broadcast: https://www.youtube.com/watch?v=zDoB5wFggWY&t=2160s 
• Facebook Live Broadcast: https://www.facebook.com/KatieLanceConsulting/posts/pfbid0zpZLsL4LDfrYjQhpDYAGXMmFvKArxE39ZSFita345ZCGrKSwm9PWWUTreg33ZLKml 
• Katie’s Amazon list: https://www.amazon.com/shop/katielance 
• End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy 
• Let’s connect! https://instagram.com/katielance
  
  

As the year comes to a close, it’s the perfect time to reflect, recharge, and plan for what’s next! In this episode, I share what the holidays mean to me, my favorite social media tips to start 2025 strong, and exciting opportunities you won’t want to miss, including the Mastermind waitlist and our Academy sale. Let’s finish the year with gratitude and set the stage for success!

Additional links:

• Mastermind Waitlist: https://www.katielance.com/waitlist
• End-of-year Sale #GetSocialSmart Academy: https://www.katielance.com/academy 
• Subscribe to our YouTube Channel: https://www.youtube.com/katielanceconsulting
• Let’s connect! https://instagram.com/katielance 

Is it just us, or is 2024 moving in fast-forward? In this episode we talk about the importance of community, family, and finding balance in a busy season. This month, we’re diving into the power of building connections and nurturing a positive, supportive space in both business and life.

Plus, we give you a sneak-peek into our 2025 plans — with a focus on fun, creativity, and protecting what brings you joy. Tune in for all the updates, inspiration, and a reminder to protect your peace in this busy season!

Additional links:

• Academy
• YouTube Masterclass
• Mastermind
• Instagram
• YouTube channel

Feeling overwhelmed with social media (and life?) You aren’t alone! In my latest podcast, I share some insights from a recent training we did on this very subject. I also share some personal thoughts after celebrating my (gulp) 49th birthday. Hint, I am excited to be flying into the last year of my 40s!

Lastly - we have some exciting news, this week we re-opened our #GetSocialSmart Academy for one-week only!

Can’t wait for you to take a listen - please reach out to me and send me your feedback @katielance

Additional links:

• Join the #GetSocialSmart Academy
• YouTube Masterclass
• Free #CoffeeWithKatie replay
• @katielance on IG

Kindness counts. Empathy counts. Having a strategy counts - especially with social media in uncertain times.

Lately, I've sensed a lot of angst in real estate, with changes coming from NAR, fluctuating mortgage rates, and the fact that it's an election year. So, I thought it would be a perfect time to revisit how to make the most of social media in times like these and so I thought I’d share some of these insights here on our podcast!

I hope you enjoy it and as always -  please reach out with your feedback. Would love to hear from you!

Additional links:

• Academy
• Mastermind
• Content grid
• Repurpose Masterclass replay
• IG Reels Masterclass
• Free webinar replay
• @katielance on IG

In this special episode, I am excited to share with you my new keynote I just delivered on the Inman Connect stage in Las Vegas. This new keynote is all about embracing having fun and being creative with our content - while also having a plan and a strategy.

I am all about working smarter not harder and I am excited to share some insights I have never shared on a big stage before. I hope you enjoy it as much as I did! Please send me a DM and let me know your thoughts!

P.S. We are booking my speaking engagements for the Fall and into 2025. If you are hosting an event and are looking for a speaker, we would love to chat. Email me [email protected].

Additional links:

• Book Katie for speaking engagements
• Download Katie’s slides from Inman
• Connect with Katie
• Get on the waitlist for our #GetSocialSmart Academy
• Sign-up for our next Masterclass

There is a lot going on in the world right now. The good news is that the opportunity is wide open to control what you can control - especially with your content. As Walt Disney famously said about other amusement parks at the time he was dreaming of Disneyland, “Their mediocrity is our opportunity.”

In this episode, I go behind-the-scenes into my recent new keynote at Inman Connect in Las Vegas and share how you can embrace the blank canvas in front of you for 2024. There is so much opportunity and I am so excited for it. Who is with me!?

Additional links: 

• Repurposing Content Masterclass
• Vegas Mastermind in November
• Canva Camp Replays
• Looking to book me as a speaker?
• Let’s connect on Instagram!

Happy July! In this episode, I talk about the power of longer content and I am excited to share some updates from our #GetSocialSmart Academy and new social media planner. 

I also chatted about some key takeaways from our recent LinkedIn Masterclass, discussed the importance of work-life balance and reflected on the inspiration we can draw from icons like Walt Disney. 

Plus, discover a productivity hack that's been a game-changer for me, and get a sneak peek into our upcoming summer adventures. Stay cool, stay inspired and join us for a fun chat!

Additional links:

• #CoffeeWithKatie
• LinkedIn Masterclass
• Inman Innovator finalists
• Waitlist for the #GetSocialSmart Academy
• NEW 18-Month Social Media Planner
• Founders podcast: How Walt Disney Built His Greatest Creation: Disneyland
• Planet Money podcast
• Focus 5 productivity hack
• Let’s connect!