The Katie Lance Podcast

Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market.

You’ll learn:
 ✨ Why brand clarity is crucial for attracting your ideal clients
 ✨ How to create a brand voice that feels like YOU
 ✨ Practical steps to audit your current marketing and social media
 ✨ How to build consistency across your messaging

Whether you’ve been in the business for a few years or decades, this midyear business reset will help you confidently position yourself for the second half of 2025 and beyond.

Grab your notebook, hit play, and let’s reset your business together!

📌 Check out the full Summer Sprint Zoom recordings with slides and video plus bonus item here! 

📌 Want to go deeper with Katie? Learn more about the #GetSocialSmart Vegas Mastermind happening this November!

💡 If you enjoyed this episode, please rate, review, and share it with a fellow agent who could use a midyear business boost!

How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.

You’ll learn:
 ✅ How to build trust without feeling salesy
 ✅ Ways to align your passions with your business
 ✅ Tips for creating small, meaningful community initiatives
 ✅ Why “people, not pitching” is your superpower in real estate

Amy’s journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it’s avocados, dogs, or sunsets, you’ll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.

🎧 Listen in and get inspired to take your brand from good to great, while building a business that feels aligned and joyful.

👉 Want the full one-hour training? It’s available inside the #GetSocialSmart Academy, or you can purchase it separately.

Questions? Email me [email protected] or DM me @katielance. Thank you!

Ever wondered what really happens at our exclusive #GetSocialSmart Mastermind? In this episode, I’m pulling back the curtain and sharing the inside scoop - from the vibe and agenda to the transformations that happen when like-minded agents gather to level up. If you’ve been curious, this is your sneak peek! 🎉

Watch the full webinar with the slides here >>
Sign up for the Mastermind here >>

Questions? Email me [email protected] or DM me @katielance. 

Confused about Facebook and Instagram ads? You’re not alone — and this episode is your shortcut to clarity. Katie shares a sneak peek of one of our most popular #GetSocialSmart Academy trainings: Meta Ads, Right Time, Right Strategy, featuring guest expert Annalisa Povlock 🎯

Wondering things like:
 ✔️ Should I boost a post or run an ad?
 ✔️ What’s a good daily budget?
 ✔️ How can I stand out without spending a fortune?

This episode is packed with answers, real-world examples (including $5/day and multi-listing campaigns), lead-gen strategies, and the truth about what’s actually working in Meta ads for real estate pros right now.

👀 Want access to the full 60-minute class replay + slides?
 👉 Join the Academy at katielance.com/academy - just $79/month and includes all replays!
✨ Or purchase this class only for $47 right here.

📬 I’d love to hear what you think - DM me on Instagram @katielance!

This episode is a must-listen if you're a real estate agent ready to harness the power of YouTube! 🎥

Katie shares an exclusive behind-the-scenes snippet from her #GetSocialSmart Academy featuring powerhouse Realtor and YouTuber Christian Walsh. Christian has built a thriving YouTube channel with 34,000+ subscribers - and more than half of his listings now come directly from YouTube. 🚀

In this interview, you'll learn:

✅ How Christian went from sporadic videos to consistent content that converts
✅ Why niche content (like landlord laws and property updates) attracts the right clients
✅ The systems and tools he uses to stay consistent (shoutout to Descript + Michelle!)
✅ Tips for YouTube gear, thumbnails, titles, and dealing with trolls
✅ Why market updates still matter—and how to make them work for lead gen
✅ What to say in your videos to get viewers to actually reach out and work with you

Christian also shares how he built a strong personal brand and why being YOU (quirks and all!) is your superpower on video.

🎯 Want the full uncut 1-hour interview plus access to ALL of Katie’s YouTube trainings, templates, and content calendars?

Join the #GetSocialSmart Academy today at https://www.katielance.com/academy

👀 Or grab a seat for Katie’s upcoming YouTube Masterclass here: Click to register: https://www.katielance.com/offers/n2SNYze8/checkout

In this quick episode, I’m coming to you from the road - recording in San Diego while speaking at an event - and sharing a real-time update as March wraps up.

Here’s what I cover in this behind-the-scenes check-in:

✅ Highlights from our hugely successful ChatGPT & Canva AI Masterclass (with hundreds attending live!)
✅ The launch of our #GetSocialSmart Vegas Mastermind happening this November — early bird pricing ends March 31!
✅ Powerful insights from our new Backstage Pass coaching group, where we’re diving into boundaries and protecting your peace
✅ Life update: Baseball season, spring break/summer plans, and prepping for college visits (eek!)
✅ A preview of what’s coming in April — it’s all about video and YouTube inside the Academy!

Whether you’re riding the momentum or need a fresh start, I hope this episode brings you encouragement and clarity. 💛

🔗 Resources Mentioned:

🎥 AI Masterclass Replay
✨ Vegas Mastermind (November – Early Bird ends March 31) 
💬 Backstage Pass Waitlist
📅 Join the #GetSocialSmart Academy

🎧 Enjoyed this episode?
Tag me @katielance on Instagram with your biggest takeaway — I’d love to hear what resonated with you!

AI is transforming how real estate professionals market their business, save time, and boost efficiency. In this special episode, I’m trying something new—bringing you two of my latest YouTube videos, back-to-back, all about ChatGPT, Canva, and AI for real estate!

You'll learn:
 ✅ How to use ChatGPT for listing descriptions, social media, and client follow-up
 ✅ Canva’s AI-powered tools for stunning real estate marketing
 ✅ AI video editing tools that make content creation a breeze
 ✅ The power of bulk content creation with Canva’s AI

I also share insights on content repurposing - why putting your content in multiple places (without just spraying it everywhere) is a smart strategy for reaching more people.

🎉 Plus, I’m hosting a brand-new ChatGPT & Canva AI Masterclass designed specifically for real estate professionals! If you're ready to take your AI game to the next level, get signed up now. 

👉 Let me know what you think of this format—should I bring more YouTube content to the podcast? DM me on Instagram @katielance and let’s chat! 🚀

Additional links:

• ChatGPT and Canva AI Masterclass
• Canva AI Hacks (YouTube)
• ChatGPT and AI Hacks (YouTube)

Questions? Email me [email protected]

Are you feeling overwhelmed, constantly working, and struggling to find balance in your business? You’re not alone. Many entrepreneurs start their journey for freedom, only to find themselves on the fast track to burnout. But it doesn’t have to be this way!

In this episode of The Katie Lance Podcast, I’m sharing game-changing strategies to help you build a sustainable, thriving business—without working 24/7. 

In this special bonus podcast you are listening to the audio from a recent webinar I hosted. Many of you asked for this here on the podcast - so I am sharing it here!

In this bonus episode of the show you’ll learn:

🔥 What You’ll Learn:

✅ How to set non-negotiable boundaries that protect your time and energy
✅ The secret to standing out in a crowded market (without feeling salesy!)
✅ Why multiple income streams are the key to long-term success
✅ How to scale your business without sacrificing your sanity
✅ Actionable steps to help you work smarter, not harder

💡 If this episode resonates with you, let’s take it a step further! Join my Backstage Pass to Business coaching program for in-depth guidance, strategy, and accountability to help you create a scalable business you love. Learn more at: https://katielance.com/backstagepass

📩 Let’s Connect:
💻 Website: https://katielance.com
📲 Join Backstage Pass to Business: https://katielance.com/backstagepass
📩 Join My Email List: https://katielance.com/
📲 Instagram: @katielance

🔔 Don’t forget to subscribe, rate, and review this podcast to help more entrepreneurs create thriving businesses!

Struggling with burnout while trying to grow your business? In this episode, I’m sharing three game-changing strategies to help you scale smarter, not harder. You’ll learn how to set boundaries that protect your time, stand out in a crowded market, and create recurring revenue so you can build a business that works for you—not the other way around. Plus, stay until the end for an exclusive opportunity to join my Backstage Pass to Business coaching program and get personalized support to implement these strategies. Ready to work smarter and create more freedom in your business? Tune in now! Would love to hear from you - let's connect on Instagram!

Looking for more on this topic? Watch the in-depth one-hour free webinar replay I did here on Zoom.

Additional links:

• Backstage Pass to Business: https://www.katielance.com/backstagepass
• #GetSocialSmart Academy: https://www.katielance.com/academy
• Katie's Instagram: https://instagram.com/katielance
• Katie's YouTube: https://www.youtube.com/katielanceconsulting

Instagram is evolving faster than ever, and if you’re an entrepreneur, real estate pro, or content creator, you need to stay ahead of the trends to grow your brand and business in 2025. 🚀

In this episode, I’m breaking down the biggest Instagram marketing trends you should focus on this year, including:

✅ How AI is shaping Instagram marketing and why personalization matters more than ever
✅ The latest updates to Reels—including 3-minute videos and Instagram’s new editing app, Edits
✅ How to grow your community without the pressure to be perfect
✅ Why DMs and private conversations are more powerful than ever
✅ Engagement strategies that actually work in 2025

Plus—if you’re ready to take your Instagram strategy to the next level, don’t miss my Instagram Masterclass on February 24th! In this exclusive live training, I’ll walk you through step-by-step how to maximize your content, boost engagement, and build a business that thrives on Instagram. Spots are limited—sign up now! 🎟️🔥

👉 Loved this episode? Screenshot it, share it on Instagram Stories, and tag me @KatieLance—I’d love to hear your biggest takeaway!

🎧 Tune in now on Apple Podcasts, Spotify, or wherever you listen to podcasts! 🎙️💡

Additional links:

• Instagram Masterclass: https://www.katielance.com/offers/SPRHT2aT/checkout
• #GetSocialSmart Academy: https://www.katielance.com/academy
• Let's connect on Instagram: https://instagram.com/katielance
• Subscribe to my YouTube: https://www.youtube.com/@KatieLance
• Looking to book Katie to speak: https://katielance.com/speaking
• Subscribe to my email newsletter and receive free resources: https://katielance.com/freebies

#InstagramMarketing #SocialMediaTrends #GetSocialSmart #InstagramTips #ContentMarketing