The Katie Lance Podcast

Take a listen and then I would absolutely love to hear from you. What are your thoughts about this? Does going back to normal give you anxiety? Or, are you ready to hop on a plane and take a bunch of selfies? LOL.

In all seriousness, I know we all have different schools of thought and I'm a big believer in having opinions but being respectful. After you listen, please reach out and let me know your thoughts! Thanks for tuning in!

Additional links:

• Podcast: Parenting During a Pandemic (an Update)
• Podcast: Ending the School Year During a Pandemic
• Podcast: How We Are Getting Through This as a Family
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Nikki is a multi-lingual luxury global real estate advisor who is known for her expert command of the New York City real estate market and understanding its intricate intersection with the national and international real estate markets. Nikki is trusted and respected globally by clients and peers as an expert in data and financial analysis, negotiation,marketing and technology. Nikki is frequently quoted in media outlets such as the New York Times.

In this podcast, Nikki gives us a bird’s eye view into what being a broker in New York City is truly all about. We also had a great conversation about how Nikki uses social media effectively to grow her business. Nikki and I first met on social media about a decade ago and she is one to follow in the social media space!

We also had an important conversation around race, racism and inclusion. Nikki generously shared her viewpoint and personal experiences. I absolutely loved our conversation and think you will too!

Insights Nikki shares:

• What NYC real estate is really like
• How social media plays a role in the NYC real estate market
• How important it is to talk about tough subjects like race, racism and inclusion when we talk about real estate
• The advice Nikki would give to a new agent just getting into the NYC real estate market

Additional links:

• Connect with Nikki on her website
• Connect with Nikki on Instagram
• Connect with Nikki on LinkedIn
• Check out past episodes of The Katie Lance Podcast here
• Podcast: The Color of Law interview
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Tasia is a TV Host and Video Producer with over a decade of broadcast and digital media experience. Whether online, on the radio, or on TV, Tasia has honed her skills both in front and behind the camera. She now runs her own video production company, Brio Media, and is the sole content creator and producer for her YouTube Channel.

This conversation (that we hosted over on Facebook Live) is packed full of tips and applicable takeaways that I know you will find so helpful. Big thanks to Tasia for her time and expertise!

In this interview Tasia shares:

• What real estate agents need to know first if they want to generate leads from YouTube.
• What is the best type of video content for YouTube for real estate agents to generate leads.
• Key metrics to know if what you are doing is working.
• How often real estate agents should upload videos.
• Favorite apps/tools to grow your YouTube channel.
• So much more!

Additional links:

• Tasia’s YouTube Channel
• Tasia’s Digital Toolkit
• Original Facebook Live Interview with Tasia
• Video Ideas for Realtors (for Facebook and YouTube)
• Download our free YouTube Basics for Real Estate Pros Workbook
• Google Trends
• Subscribe to our YouTube channel here
• Check out past episodes of The Katie Lance podcast here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons learned:

• Social media is rented ground - as much as I love it - you must create content you own no matter what!
• It’s ok to have an opinion and post things that may be “controversial” - you may not be everyone’s “cup of tea” - and that is ok! The world would be a boring place if we were all the same!
• Don’t download third-party apps to help follow or unfollow people on Instagram
• Don’t act like a bot - don’t like and engage so much that IG may think you are trying to “hack” the platform!

Additional links:

• Social media is rented ground
• Instagram 101 for Real Estate Agents
• Instagram for Real Estate Agents (2021 Edition)
• Free Download: Instaguide to Instagram for Real Estate
• Later.com
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Lessons learned and tips:

• Make the best first impression with your Instagram account and bio
• Engage with others on a daily, weekly and monthly basis to increase your following and build your brand
• Create and post content that people want to like, comment, share and save
• Extend the life of every post by repurposing and re-sharing your content – work smarter not harder!
• Keep people curious with your content to spark interest and generate more views
• Choose the right hashtags to maximize your reach and expand your sphere on Instagram
• Evaluate what has worked in the past (and what has not)

Additional links:

• Looking for content ideas? Download our free content grid here and our new Instaguide to Instagram for Real Estate here
• Check out our Instagram Masterclass on-demand too!
• Hashtagify.me
• Repost app
• Wordswag
• Instagram 101 for Real Estate Agents
• Instagram for Real Estate Agents (2021 Edition)
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Robyn has been in real estate since 1988 and with RE/MAX since 1995. She has listed, sold, managed over 35+ agents, was the corporate trainer for a large multi-office RE/MAX, ran a successful team for 5 years, and has been a national speaker for Tom Ferry.

She has been on the Board of Directors at her local association and she is currently on the Virginia Association of Realtors Board of Directors. Robyn is constantly learning/growing. Last year, even with breaking her back with two surgeries, COVID and her mother dying, she sold 25 homes on her own, which she did 23 in 2019.

Robyn is an inspiration and I know you will get a lot out of this interview!

Lessons learned from Robyn:

• You don’t have to “be everywhere” – pick one or two places on social media and spend time there
• There is value in connecting with other real estate agents too on social media!
• Manage your time otherwise social media can be a big time suck
• Real estate is constantly changing and evolving – have a mentor to help guide the way!
• Getting on camera and connecting with your audience is key. Be prepared not scripted
• Obstacles come up all the time – if you are struggling or have had a tough year – give back to your community and others
• Lead the way in everything you do – ethics are so critical to everything you do in real estate!

Additional links:

• Learn more about the #GetSocialSmart Academy
• Visit Robyn’s website
• Connect with Robyn on Instagram
• Connect with Robyn on Facebook
• Watch the video of this interview on YouTube
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Julie Ziemelis is the founder of Ziemelis Communications and Founder of 365Hawaii on YouTube. She has been vlogging for almost three years and creating weekly Hawaii lifestyle, real estate and moving videos for a year.

She and her husband now have over 4000 subscribers, over 10,000 views on many of their videos and have parlayed the video success into a real estate referral business garnering five closings a month.

Julie is also an author of three Hawaii based moving/real estate/lifestyle books, two private Facebook groups with over 1.5k members each, and a popular lifestyle blog “365 Things to Do in Kona” with over 25,000 fans.

Lessons and takeaways from Julie:

• Tell the story of your city or the area you live in. Be the expert!
• Play to the masses of NONE for a while - if you build it they will come.
• Someone should be the resource about your local area and lifestyle - why not you?! You are the expert.
• You have to believe and you have to put in the work.
• Lifestyle blogging and videos are key - people don’t always want to hear about a house, they want to hear about the town they live in or the town they want to live in.
• When people want to learn something they will binge watch it and they are better leads because they are more self-educated about the area.
• Cast a wide net with your content - post your content to YouTube, Facebook, your blog, write an ebook!
• Own your content. Become “the guy or gal” that shows up when people are
• Googling your town.

Additional resources:

• Connect with Julie on YouTube
• Connect with Julie on her website
• Connect with Julie on Facebook
• Connect with Julie on her second YouTube channel
• Check out our podcast archives here with other awesome interviews!
• Watch the original Facebook Live broadcast with Julie here
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Mike Ganino is a storytelling and communication expert who hosts The Mike Drop Moment podcast. He’s been named a Top 10 Public Speaking Coach by Yahoo Finance, and California’s Best Speaking and Communication Coach by Corporate Vision Magazine.

Mike is an author, former Executive Producer of TEDxCambridge and has been named a Top 30 Speaker by Global Guru. He teaches storytelling, presence, and public speaking to some of the biggest names and brands. He’s a trained actor and coach from the World Famous Second City, Improv Olympics, and Upright Citizen’s Brigade.

In addition to his track record as an executive in the hotel, restaurant, retail, and tech industries, Mike’s worked with organizations like Disney, American Century Investments, American Marketing Association, and UCLA.

Lessons learned from Mike:

• If we are going to get ourselves out of our situation or into a new place it’s going to be words we say and the presence we have and that’s what I do now!
• We are all public speaking all the time. Social media is speaking. Sharing our ideas, stories and our presence. All of these are opportunities to think about public speaking.
• What people really want is you - your take on things, your opinion on things.
• You may forget the facts and figures from what you are supposed to say but you’ll never forget your stories or how you feel.
• Context is key.
• Good stories are hard to define but we know when we’ve heard it.
• Connect it to your through line - if a story isn’t working you have to think if it’s connected to who you are. If I didn’t hear your voice but I heard your words - would I know that is YOUR message?
• The other key to great storytelling is revealing something about yourself.
• You don’t have to hide who you are.
• There are people out there who need to hear what you say and who will love you more for it!

Additional resources:

• Connect with Mike on Instagram
• Free Download from Mike: The Story Craft Guide
• Mike’s Podcast: The Mike Drop Moment
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Anne Jones is the Owner/Designated broker at Windermere Abode, which she and Dave opened in 2017. She has been licensed as a Realtor since 2008 and sold many homes in the greater Tacoma area during that time. Opening Windermere Abode has allowed Anne to focus on the aspects of real estate she is most passionate about; providing best-in-class marketing at all price points, giving back to the communities they serve, and creating a welcoming space where brokers and clients feel comfortable being their authentic selves.

As a former educator and high school principal, Dave takes a service-minded and socially responsible approach to running and operating Windermere Abode with his wife, Anne Jones. Dave and Anne were recently named 2020 Inman News Person of the Year for their role in not only operating Windermere Abode during a pandemic, but also taking a lead on social justice both in the community and in real estate circles. A trailblazer, Dave is the first black owner in Windermere Real Estate’s history. He is also a filmmaker, podcaster, community mentor, hip hop scene junkie, loves all things tech, and a lifelong basketball junkie. He takes pride in bringing a new energy and approach to ownership in the real estate space.

Lessons learned from Anne and Dave:

• Reducing the barriers to implementation for our agents is key.
• Exposure to black and brown faces - the more Dave shows up, the more “normal” it is.
• Goal is to shine the light on their agents. “What else can we do to provide value for our folks?”
• 230K was the medium home price when they opened their doors - all of their agents still do first in class listing videos, professional photos, best in class marketing - regardless of price point.
• “Our Realtors can show up exactly how they are - when they are at the farmer’s market, or taking their kids to school - they are Realtors. We want to embrace them exactly as they are.”
• Finding your voice is a process.
• If we don’t acknowledge that separating business and personal is rooted in white supremacy. We don’t talk about those things because it makes us uncomfortable. There is zero excuse to not be listening to black men and women - there are lots of opportunities.
• You see what you most interact with - you have to be proactive.
• Humanity over politics.
• Listen - ask and listen.
• Every day is a new day.
• Invest in things that are uncomfortable.
• Fail forward.
• Start where you are at.
• Be where your feet are.
• Pick one thing and do that!

Additional resources:

• Check out the insideAbode podcast here
• Anne on Instagram
• Windermere Abode on Instagram
• Dave on Instagram
• Windermere Abode on YouTube
• Podcast: The Personal is Political | Resiliency, Activism, Innovative Marketing, Parenting and More! | Interview with Team Diva Real Estate
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)