The Katie Lance Podcast

Lessons learned:

• Mindset is everything
• Be prepared - both mentally and also with your content
• Make your content interesting and interactive
• Begin with the end in mind
• Less is more!

Additional resources:

• Podcast: Tips and Tools for Working Virtually
• Podcast: How to Rock Your Virtual Open House
• Microphone
• Clip-on ring light
• Diva ring light
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Sue “Pinky” Benson is a Realtor with RE/MAX with more than a decade of experience in the real estate industry. Working side by side with her husband Josh in Naples, Florida, she has maximized video and social media to grow her business tremendously. In the last five years Sue has doubled her business year over year because of the power of video and social media.

Lessons learned:

• Use social media and video to grow awareness – use what is free and in front of you. Facebook Live is a great tool that doesn’t require editing!
• Video is what is expected of you as an agent. You have to get over your hesitations and just do it. People are going to judge you regardless, so don’t let that hold you back.
• Instagram is also a great tool for building your brand – utilize stories, the feed and reels! Original content is key. Put your face in your stories and frame them with a beginning, middle and end.

Additional resources:

• Connect with Pinky on Instagram and at her website.
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

The Divas (aka Chavi and Kim) are founders and leaders of the very successful real estate team, Team Diva Real Estate, in Seattle, WA.

Years ago the Divas wanted to create a real estate movement that better reflected their community. It was extremely important to the Divas that a black person can go into real estate and become a top producer. Or, a young person with a creative background can have a healthy career. Over the years the Divas have taken this vision and have grown a top producing team at Coldwell Banker.

They have been recognized by Inman News twice for their Innovation practices. In addition to these awards, the Divas have stayed rooted in the activism of their community. In 2012 they helped to lead the effort to pass marriage equality.

For years they brought attention to the growing homeless issues (specifically LGBTQ youth) in Seattle. They also went against their own association to advocate for more funding for education. Over the last few years, the Divas have focused on fundraising, organizing, and leading voter mobilization efforts to support disenfranchised voters in our country. Black Lives Matters every day. Team Diva recognizes that the real estate industry practices have resulted in the displacement of the Black community in Seattle through gentrification and that we conduct business on land that was stolen from the Duwamish ​(doo-WAH-mish) ​people.

In this episode the Divas and I chat about​ real estate, activism, politics, LGBTQ, inclusion, raising a middle schooler during a pandemic...and so much more!

Big thanks to Chavi and Kim for this candid conversation!

Additional resources:

• Connect with the Divas on Instagram
• Chavi on Instagram
• Kim on Instagram
• Team Diva Website
• White Fragility
• How to Talk About Race
• How to Be an Anti-Racist
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Bill Risser is the General Manager - USA for RateMyAgent. He joined the Australia based company in September 2020. Previously, Bill spent 20 years with Fidelity National Financial. After ten years as a Branch Manager in the Phoenix area, Bill helped create the V.P. Digital Strategy's role, helping real estate agents, lenders, and other real estate professionals navigate the ever-changing world of digital engagement/technology.

Bill also produces and hosts The Real Estate Sessions podcast. The show is in year six with over 270 interviews, featuring local and national industry leaders. The podcast was awarded the 2019 Inman Innovator Award for podcasting.

One of the reasons for me interviewing Bill is that his podcast has inspired me for years. It has kept me company on many long flights over the years and he continues to inspire me with his consistency and quality of interviews and guests.

In this episode, Bill and I chat about the power of podcasting and Bill shares tips for getting started with a podcast, lessons learned, best practices, favorite equipment and so much more. If you have a podcast or have ever thought about starting a podcast - take a listen to this episode!

Additional resources:

• RateMyAgent.com
• TheRealEstateSessions.com
• Bill on Facebook
• Bill on Twitter
• Bill on Instagram
• Video: My 33 Year Love Affair with Barbra Streisand
• Podcast: Interview with Kristi Kennelly
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s podcast I’m joined by my dear friend, Kristi Kennelly, who shares invaluable tips for getting more comfortable on video!

Kristi Kennelly started her career on Broadway performing with stars such as Matthew Broderick and Sarah Jessica Parker. Kristi appeared in ​CATS​, ​She Loves Me​ and​ How to Succeed in Business Without Really Trying​. While loving the creative outlet of performing, Kristi was always drawn to technology. So when a few too many injuries as Peter Pan struck at the same time as an opportunity in the tech industry, she decided it was time for a change.

Kristi has spent the last 15 years focusing on online marketing in order to teach real estate agents how to improve their branding and communication. As a savvy digital, video, and social marketer, Kristi has been teaching and entertaining audiences all over the country with tips and tricks to grow their businesses.

This interview (recorded from a Facebook Live) is entertaining, informative and inspirational! Kristi is so warm and encouraging - if you’re struggling with being on camera at all, don’t miss this episode!

Additional resources:

• Connect with Kristi on Instagram
• Original broadcast of this interview on FB Live
• Video examples from Kristi: ​Inman Recap and ​Windex
• Loom.com
• BombBomb
• Zoom
• Camtasia
• iMovie
• Splice
• Adobe Spark Video
• Lumen5
• Kapwing
• InShot
• RateMyAgent
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you use Instagram to build your real estate business? In today’s interview with Brian Teyssier he shares how he has maximized Instagram to rock his real estate business!

Brian is a RE/MAX Hall of Famer and the #1 RE/MAX individual agent in Pittsburgh 2018 & 2019. Brian attributes most if not all of his growth to adoption of social media into his business.

In this interview, Brian shares his tips for maximizing Instagram and how he has successfully used Instagram to land a $2.5M listing, expand his business to Miami, and so much more!

Lessons learned:

• Instagram is your resume - update it regularly!
• Don’t get hung up on followers - focus on quality
• It takes time to build your Instagram
• Your feed should be beautiful - every square should speak to your potential
• clients
• Use IG Stories for more of the “behind-the-scenes” of your business
• Stories don’t need to be professionally done like the feed

Additional resources:

• Connect with Brian on Instagram at ​@briansellspittsburgh​ & ​@briansellsmiami
• Video Interview with Brian
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you pursue your passions, despite your obstacles? In this episode I’m excited to share my conversation with Kama Burton whose passion is teaching you how to do just that!

Kama is a speaker and trainer, with an emphasis on fair housing practices and diversity and inclusion. Her passion for teaching led to her role as an Adjunct Professor at Moreno Valley Community College teaching a pre-licensed Real Estate Course since 2018.

Giving back to the community is a priority in her life. After dealing with 12 years of hardship, she founded a non profit called Loving Me 1st to help women and girls build self esteem.

Since 2015, she has mentored over 400 girls to help them discover their full potential through self love, self worth and self esteem through her weekly Girls Club and yearly Girls Conferences.

And these accomplishments are just scraping the surface! Listen in to hear more from this remarkable woman on her career in real estate (including opening her own brokerage), her thoughts on diversity and racism in real estate, her non-profit and much more!

Additional resources:

• Loving Me 1st Facebook page
• Kama on Instagram
• Kama on Twitter
• Kama on Facebook
• Podcast: The Color of Law
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

What is Clubhouse:

• It is an invite-only app (message me on Instagram @katielance if you would like an invite)
• It’s audio only. So if you like to listen to podcasts, you may really enjoy Clubhouse!
• It feels like going to a conference and the conversations that happen in the lobby.

Tips for getting started on Clubhouse:

• Download the app and reserve your username
• Add your photo and update your bio. Link your Twitter and Instagram (the only
• live links available right now on Clubhouse)
• Follow people you know and interests - be sure to follow me @katielance
• Join a room and check it out!
• You’ll see the rooms have hierarchies - speakers, moderators, your friends and
• then everyone else
• If you like a speaker, you can follow them
• Raise your hand to join the ‘stage’ to add to the conversation. Be sure to always
• introduce yourself first
• Be kind

Ideas for Clubhouse rooms to host:

• Referral rooms - invite other agents from other areas of the country to talk about the market
• Local market - invite other local leaders, the mayor, lenders, etc.
• Tips for new agents (great for recruiting)
• Marketing tips
• Local area - community (highlight and interview local business owners)

Additional resources for social media for real estate agents:

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)
• Follow me on Clubhouse @katielance
• Social Media Do’s and Don’ts in 2021
• Social Media Advice for Realtors
• 2021 Social Media Planning

Today, I am excited to share my interview with Stephanie Chumbley, the Director of Social Media & Education for Chicago Title of Oregon. Stephanie is a real estate speaker, social media specialist, Apple enthusiast and educator from the Pacific Northwest.

She’s an early adopter of technology and enjoys exploring new apps, tech tools and loves to help Realtors and lenders learn how to effectively use social media and technology to generate business.

Stephanie and I had a great conversation about the biggest trends for social media for Realtors and social media for real estate agents in 2021, new emerging platforms like Clubhouse and Instagram Reels, some of the biggest mistakes we see Realtors making and some of our favorite apps right now.

I know you will learn so much from Stephanie in this conversation and big thanks to her for sharing her knowledge and enthusiasm!

Lessons learned:

• Be where your clients are
• Learn one new skill per month
• Buddy up with a friend for accountability
• Time-block your schedule
• Look at holidays and then pick some to highlight on social media that are
• relevant to your brand
• Running FB ads to your email database with a Happy New Year message (not
• every post or ad needs to be branded or have a call to action)
• If you are an Apple user - iCloud storage is key!

Additional resources:

• Canva
• InShot
• Diptic
• WordSwag
• CreativeLive.com
• iMovie
• Social Media Advice for Realtors (2021 Edition)
• @katielance on Clubhouse
• @s.chumbley on Clubhouse
• @stephanie.chumbley on Instagram
• Stephanie’s Facebook business page
• YouTube page she manages (and does most of the videos for) at work
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Alyssa Hellman and I had a great conversation about how she got into real estate, her experience as someone in the LGBTQ community and in real estate and her biggest advice for 2021.

I know you will enjoy getting to know Alyssa and big thanks to her for this candid conversation.

Lessons learned:

• Be comfortable in your own skin
• Be open to all sorts of connections
• Learn from others - put your own spin on ideas and make them your own
• You are in control of next to nothing - you have to be responsive to what happens
• (you have to adapt)
• Hard work beats it all out!

Additional resources:

• Connect with Alyssa: ​AlyssaHellman.com and MySouthernView.com
• Alyssa on Instagram
• Alyssa on Facebook
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)