The Katie Lance Podcast

Would you like to be the go-to agent in your community? This is exactly what we talk about in today’s podcast with special guest, Greg Robertson. Greg is the co-founder and CEO of W+R Studios and the author of the new book, “The Art of the CMA”.

In this interview (originally broadcast as a Facebook Live) Greg and I talk about what a winning CMA looks like, how to win the listing presentation, how to become the go-to agent in your community and more! Grab a pen and paper because this interview is chock-full of great tips from Greg and I know you will enjoy it!

Additional resources:

• For more information and to purchase the book please visit TheArtoftheCMA.com​. Bulk discounts for teams and brokers are available!
• Facebook Live interview with Greg Robertson
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

If you’re like me, you might tend to compare yourself to other people. I think it’s part of human nature, and especially with social media, we are exposed to the highlight reels of other people’s lives. What we tend to see are the successes but what we don’t see are the struggles, the heartbreaks, the blood, sweat and tears that it took to get to that success.

In today’s podcast I’m sharing how I struggle with comparison and a few tips that have helped me to have some perspective.

Lessons learned:

• Social media is a ‘highlight reel’ of our lives
• We often see the successes - not the struggles
• Don’t compare your own life to someone else’s highlight reel
• We are all running our own races
• We may need to unfollow or ‘snooze’ someone if it’s affecting us negatively

Additional resources:

• Podcast: Put Yourself at the Top of Your To-Do List
• Podcast: Having a CEO Mindset When it Comes to Being a Mom
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s podcast we are going to talk about housing segregation and how that impacts our lives to this day. I am honored to share this important interview with Richard Rothstein. Richard is A Distinguished Fellow of The Economic Policy Institute, and a Senior Fellow at the Thurgood Marshall Institute of the NAACP Legal Defense Fund. He is also the author of THE COLOR OF LAW: ​A Forgotten History of How Our Government Segregated America.​

I was thrilled and honored for this opportunity to interview Richard. I hope you will take some time to listen to this important information. I also would encourage you, especially if you are in the real estate industry, to pick up a copy of Richard’s book at the link below.

Topics we covered:

• The history of housing segregation in the United States
• Systemic racism ​and actions by our government that perpetuated housing inequality
• The Fair Housing Act
• National Association of Realtors’ Code of Ethics
• The role of schools and education in housing segregation
• What can we do now?

Additional resources:

• Facebook Live Interview
• Order a copy of “The Color of Law”
• New York Times Article
• See the 17-minute animated film, “Segregated by Design”
• High school curriculum unit to teach this history
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business
• @​katielance​ (Enjoying this podcast? Tag me on IG and let me know!)

In this podcast, I'm excited to share with you a really special conversation that I had with two dear friends and colleagues, Chelsea Peitz and Marki Lemons-Ryhal. Both of these ladies you have heard on our podcast before. Marki and Chelsea are both keynote speakers, social media strategists, and authors just like myself. In this conversation, we get a bit more personal.

We talk about a number of things including sexism and racism, especially when it comes to being speakers in the real estate industry.

We talk about being a conscientious leader and having empathy, especially during the times that we are in right now. We also touch on things like how to have multiple revenue streams, the power of self publishing books and the power of podcasting.
We cover a lot of hot topics in this conversation! These ladies are the real deal, and I know you will enjoy listening to our candid conversation.

Topics we covered:

• Sexism and racism as speakers
• Conscientious leadership and empathy
• Multiple revenue streams and the power of self-publishing
• The power of podcasting

Additional resources:

• Our interview on Facebook Live
• Connect with Marki: ​Website, ​Podcast​, ​Instagram
• Connect with Chelsea: ​Instagram​, ​Book info​, ​Podcast​, ​Website
• Podcast with Chelsea and Marki: Race, Real Estate and Social Media
• Podcast with Chelsea: What to Post for Real Estate Agents
• Podcast with Marki: The Modern Real Estate Pro’s Guide to Success
• Do you have ideas for topics for our podcast? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our
  #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business
  @​katielance (Enjoying this podcast? Tag me on IG and let me know!)

I think we can all agree, this was not the year that any of us expected. As of the recording of this podcast, we are still in a pandemic. It’s an election year. Our kids are home doing remote learning.

It's been frustrating at times. It's been uncomfortable. But I think it’s important to talk about this idea of getting comfortable with the uncomfortable. So in this episode I’m sharing my thoughts on getting comfortable with the uncomfortable and a few of my lessons learned from this unexpected year.

Lessons learned:

• Things will always evolve and change, so we need to learn to be adaptable.

• Be open to new things and not afraid to try.

• Sometimes going through things that are uncomfortable is the best way we grow!

Additional resources:

• Podcast: Unconscious Bias in Real Estate

• Podcast: Race, Real Estate and Social Media

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you creating a library of content or are you just creating more noise? As we think about content marketing and we think about different ways to create content, there's a lot of noise out there.

It's important when you're thinking about content to think about creating content that is relevant and timely, that speaks to what is happening now but is also timeless. This episode shares a few of my tips for creating this type of quality content - not just more noise.

Lessons learned:

• Focus on creating pillar content.

• Think about the purpose of creating your content.

• What are the questions you get asked all of the time?

• What's happening now?

• What will always be relevant?

• Lean into who you are and who you're not. Find your niche and layer in your personality.

Additional resources:

• Podcast: What to Post for Real Estate Agents

• Podcast: Never Run Out of Things to Say on Social Media

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I’m sure you’ve all had those amazing customer service experiences that leave you impressed and excited to tell the world about your experience. On the flip side, you've probably also had some not so stellar experiences where you are equally fired up, but frustrated and you're ready to tell the world also.

In this podcast I want to chat a little about that because we really believe as a company, that customer service is so important. It's one thing to get a new customer or to get a new client. It's a whole other thing to retain those customers and to keep them happy!

Lessons learned:

• Have clear communication and set clear expectations.

• Under promise and over deliver.

• Is there an opportunity to exceed expectations?

• Lean into your niche of really who you serve best and then refer out.

Additional resources:

• Podcast: Your Logo Doesn’t Have to Be on Everything

• Podcast: Building Trust in a Busy World

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you struggling to manage kids and their chores? In this episode, we are going to be talking about kids and chores, a very relevant conversation during this time. I'm excited to dive into a few of the things that we do as a family when it comes to kids and chores, especially with everything going on in the world these days.

Lessons learned:

• We’ve created chore charts for the boys focusing on daily and weekly responsibilities.

• We look at it as a team effort.

• Kids are never too young to start learning responsibility.

• We are teaching our boys to work hard, play hard.

Additional resources:

• Reward charts for multiple kids *

• Whiteboard chore chart *

• Teaching kids how to win with money *

• Chore sticks *

• Podcast: Keeping the Kids Busy in the Summer

• Podcast: Ending the School Year During a Pandemic

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

Have you ever thought about writing a book? In this episode I’m excited to share about why writing a book can be one of the best things you can do for your business.

Writing a book was by far, one of the most challenging things I've ever done. It's also one of the things that has transformed and continues to transform and help my business in so many ways.

If you have thought about writing a book, I would love to hear your ideas! Send me a message over on Facebook or Instagram .

Lessons learned:

• While I’ve produced an endless source of content over the years, writing a physical book created a major shift in my business

• Authoring a book establishes credibility, trust and expertise

• It will help you to command higher fees as a speaker

• You do not need an agent or a publisher, you can easily self-publish using Amazon

Additional resources:

• #GetSocialSmart *

• Self-publishing on Kindle or Amazon

• How to Self-Publish Your Book *

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

Do you tend to put yourself on the bottom of your to-do list? I think in our society it is often looked at as selfish to love ourselves or to put ourselves on the list, and that is so unfortunate.

In this podcast, I wanted to share my own perspective on how important it is to take care of yourself first, before you can take care of other people. I hope you enjoy this episode and hopefully it encourages you to put yourself at the top of your to-do list.

Lessons learned:

• If you were to make a list of all the things you love - where would you be on your list?

• Prioritize yourself, self-care is not selfish!

Additional resources:

• Remember Your Heart Necklace

• Loving Yourself First (article from Debra Trappen)

• Podcast: Take Time to Stop and Smell the Roses

• Podcast: Opening Your Life to Include Friends

• Podcast: The Invisible Load

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)