The Katie Lance Podcast

In this episode, I am excited to share a really special conversation I had on Facebook Live a couple of weeks back with my good friend, Debra Trappen. Debra is an author, a keynote speaker, and she's just an amazing person. She's been a dear friend in my life for a long time.

Debra and I had a really great conversation about setting mid-year goals. We talked about how to set goals around your values, about not saying yes to everyone and everything, and we also talked a lot about having less hustle and more heart in your business. I love this conversation and I know you will as well!

Additional resources:

• Want to grab a copy of Debra’s book or the goals program? You can take a peek at all of her digi-products here (Use the code: Katie2020 for 50% off through August 31!)

• If you’d like to start slow - download the free core values exercise

• Want to learn more about the WomanUP!® Movement?

• Connect on with Katie and Debra on Instagram!

• Watch the original broadcast on Facebook here

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you been doing a lot of reading this summer? Today I’m excited to share with you my summer reading list. I have a list of five books I’m reading this summer, the next book I’m about to read plus a few other fun reading resources for you to check out!

I would love to know if you’ve read any of these books. Also, what are you reading this summer? I would love to hear! Send me a message over on Facebook or Instagram .

Additional resources:

• Think Do Say * and interview with the author

• The Content Fuel Framework * and interview with the author

• What to Post * and interview with the author

• White Fragility *

• Color of Law *

• Grit *

• #GetSocialSmart *

• Oprah Magazine

• Real Simple Magazine

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

Are you on YouTube? I've had my YouTube channel for a very long time, but it really wasn't until about three years ago that I actually started to take it seriously. The way I used to treat YouTube is it used to just be the place where I would put a bunch of videos and then I would never do anything with them. It was like the dusty library and there wasn't a whole lot happening. But three years ago my team and I decided to get more serious about YouTube and we launched our #GetSocialSmart Show.

So fast forward to today and we have a thriving weekly show. We have a video on YouTube that comes out every Wednesday where I share social media tips, tools and strategies. Having our show has changed our business in a big, big way. It has helped to grow our community. I can't tell you how many people hire me or want me to teach or reach out to me or decide to join our Academy because they found me first on YouTube.

So in this podcast, I’m sharing behind-the-scenes of our YouTube channel, how it has impacted our business in so many ways and tips for you if you are just getting started.

on the platform.

Lessons learned:

• You have to get your family onboard

• Batching is key

• Consistency is also key - it's ok to repeat content

• Focus on top of the funnel content

• Creating consistent videos creates a snowball effect

• Be in it for the long game!

Additional resources:

• Subscribe to the Katie Lance YouTube Channel

• Podcast: YouTube for Real Estate Agents

• Podcast: How to Create Great Work

• Video: How to Get More Views on Your YouTube Videos

• Video: How to Get Started on YouTube for Real Estate Agents

• YouTube Basics for Real Estate Pros Workbook

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s episode I want to take you behind-the-scenes and talk a little bit about virtual open house mastery. In the past few months, I have taught thousands, probably close to tens of thousands of agents, how to do a virtual open house specifically through Facebook Live.

In this episode I’m sharing what I’m seeing work really well for agents, the systems and steps that we recommend, and tips and best practices to help you master your virtual open house skills.

Lessons learned:

• It’s a 3-part system (promote, show up, promote after)

• What are you going to do before to get people to show up and tune in to your Facebook Live? What are you going to do during to keep people engaged and to watch the replay as well. Finally, what are you going to do afterwards to follow up?

• Use other platforms (such as Instagram) and email to promote your Facebook Live ahead of time.

• It’s all about storytelling - don’t just tell the facts of the home, tell the story!

• Practice, practice, practice. Going live can be nerve-wracking, but the more often you do it, the easier it gets and the better you get!

Additional resources:

• Video: Mistakes Realtors are Making with their Virtual Open Houses

• How to Host a Virtual Open House on Facebook Live

• Podcast: How to Rock Your Virtual Open House

• Virtual Open House Handbook

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

As of the recording of this podcast, we are on summer break. Which summer break looks very similar to how the spring looked because we are in the middle of a global pandemic. Our schools shut down mid-March, so our kids have been home for quite some time.

In this episode I’m sharing how we are keeping our boys busy and happy during this time while also taking care of their needs. These are a few ideas that have worked for us during this unusual summer of 2020. This episode includes a ton of resources and links below for you to check out!

Additional resources:

• Summer Brain Quest book*

• Summer Bridge Book*

• Composition Notebooks*

• Above Ground Pool*

• Summer Journaling Jar Ideas

• Summer Schedule

• Messenger Kids (by Facebook)

• Stream library books with Hoopla

• Podcast: Ending the School Year During a Pandemic

• Podcast: How We Are Getting Through This as a Family

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

In this podcast, we are continuing a very important conversation around race, racism, real estate, and social media. Now, if you've listened to this podcast, you know, we talk about all kinds of things on this podcast from a motherhood, to my business, to social media and everything else in between. But lately as our world has evolved and changed in 2020, one of the things that's really on the forefront of so many of our minds are issues around race and racism. And certainly it's not a new conversation, but I think for a lot of us and especially myself, as we've seen so much of the social injustice that has happened in our world, our eyes have been opened.

I know I can speak from my own experience that I have really had my eyes opened in a way that probably I've not had them open before in terms of what's going on in this country when it comes to race and taking a stand for black lives matter and saying things like that publicly. I have to say, it's been a little nerve wracking. It's been a little uncomfortable, but as a white person it's probably the least I could do, right?

I am working on becoming a better ally and a better friend and actively anti-racist and working on my own journey. As I shared in the last podcast episode, I'm going to be sharing more of my journey throughout different episodes on our podcast series here.

So this podcast is a very candid conversation between myself and fellow real estate and social media speakers, Marki Lemons Ryhal and Chelsea Peitz, about things like what to say right now, what to do right now, how to be a better ally, and what to post on social media during times of social injustice.

I hope you are able to listen to this interview with an open heart and open mind. Thank you so much to Chelsea and Marki for being a part of this conversation!

Additional resources:

• Link to original conversation on Facebook Live

• Connect with Marki Lemons Ryhal

• Connect with Chelsea Peitz

• Podcast: Unconscious Bias in Real Estate

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this podcast, I am excited to share with you a very special conversation that I had recently on Facebook Live. I had the pleasure of interviewing a dear friend of mine and an accomplished keynote speaker and author, Valerie Alexander. Valerie and I had a really important conversation about unconscious bias in real estate.

Currently, we are in the midst of a global pandemic and on top of that, we are in a state of social injustice. I know for myself, if I can be candid as a white woman, my eyes have been opened in a way they’ve never been opened before in terms of race and racism. I have been working on my own self to do a lot of work, to better educate myself and our family on how we can be better and how we can be actively anti-racist and how we can be a better ally.

I'm excited to share my journey here on the podcast. I’ll be sharing periodically from time to time my journey, because I think it's important to talk about it. This conversation is one of the first steps in that for me.

The reason why I reached out to Valerie is because Valerie is an amazing speaker. She gave an incredible TED talk a few years ago, all about unconscious bias. What's really interesting is the brain science behind unconscious bias. So I hope you are able to really listen and really, really give this interview the time and attention it deserves. I think it's a really, really important conversation.

Additional resources:

• Link to original Facebook Live discussion

• Recommended reading: White Fragility*

• Recommended reading: The Color of Law*

• Watch Valerie's TED talk on Unconscious Bias

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

*affiliate links

How you exit a relationship, especially a professional relationship, is just as important (if not more) than how you enter it. Over the years we have experienced a number of endings, whether that’s with an employee, a client contract or project completion.

In this episode, I’m sharing my thoughts around ending professional relationships and how to do so gracefully and respectfully.

Lessons learned:

• Not returning emails or phone calls and essentially “ghosting someone” is completely unprofessional.

• At the end of a relationship it can feel sticky and awkward, and it is. But it’s a small world, so always go above and beyond when it comes to ending a professional relationship.

• If you’re leaving a job, offer to stay on a few extra days to help train your replacement, or create a detailed outline of duties to help make the transition as easy as possible.

• If you’re ending a client relationship, offer to connect them with someone who would be a better fit.

Additional resources:

• Podcast: People Don’t Change

• Podcast: Leaving a Digital Legacy

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode I am so excited to share with you a very special interview that I did with my good friend, keynote speaker and author, Chelsea Peitz. Chelsea published a book earlier this year called “What to Post” and let me just tell you guys, it is awesome!

Chelsea is someone who I have learned a ton from over the years when it comes to social media and she put together an amazing book. It is an incredible guide on what to post on social media, especially if you are in real estate.

This interview is a recording of our Facebook Live and is part of our ongoing author series. Thank you Chelsea for the great conversation!

Additional resources:

• Chelsea’s book: What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate)

• Watch this interview on Facebook Live (replay)

• Are you enjoying our author series? Here are a few other episodes in the series you may enjoy: 

- Building Trust in a Busy World (interview with Ron Tite)

- The Content Fuel Framework (interview with Melanie Deziel)

- The Modern Real Estate Pro’s Guide to Success (interview with Marki Lemons Ryhal)

- YouTube for Real Estate Agents (interview with Karin Carr)

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When it comes to marketing, I think a lot of times we get hung up on the fact that in order to brand ourselves we have to slap our logo on everything. I don't necessarily agree with that philosophy. I think branding and marketing is so much more than your logo!

To me, it's really the experience of what it feels like to work with your company, with your brand. In this podcast I share a few of my insights on building your brand online - without plastering your logo on everything!

Lessons learned:

• How you're crafting your messages is key - your content creates the experience for your audience.

• When thinking about your brand voice, it helps to think through who you are speaking to specifically.

• There’s a lot of power leaning into who you are...and who you are not.

• When you think about your content, whether it's videos, Facebook Live, podcast content, social media content, you want to write a book, whatever it might be, you want to think about who is that ideal person who's listening and who's watching.

Additional resources:

• Podcast: Interview with Ron Tite

• Download our Content Grid

• Keynote: Attracting Your Ideal Clients Through Social Media and Storytelling

• Podcast: Social Media in Uncertain Times

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)