The Katie Lance Podcast

Should you hire employees or independent contractors? This is a question I get asked all of the time. Our company is made up of a small but mighty team including myself, my husband Paul, our video/podcast editor, an email marketing specialist and a marketing manager.

We have a mix of independent contractors and employees and in this podcast I’m sharing my insights and best practices for building a team.

Lessons learned:

• There are pros and cons to both independent contractors and employees.

• Regardless of whether they are an independent contractor or an employee, make people feel like they're a part of a team.

• Treat people right.

• Be clear with your expectations.

• Be consistent.

Additional resources:

• Podcast: How and Why to Build an Email List

• Voxer

• Asana

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the opportunity to interview Karen Carr. Karen is a real estate professional and a rock star when it comes to real estate and YouTube. She is the bestselling author of the book, YouTube for Real Estate Agents.

I had the pleasure of interviewing her over on Facebook Live. We did a deep dive into YouTube and how real estate agents can stop chasing leads and start attracting business through YouTube. She gave some great tips. Whether you’re a beginner and a little bit nervous to get on camera, or someone who has been on YouTube for a while and you're stuck and wondering how to get more traction - Karen is amazing!

She gets leads every single day directly from YouTube and she does a great job of breaking it down. So this episode is a recording of that Facebook Live. Enjoy the interview and be sure to pick up a copy of Karen’s book, I highly recommend it!

Additional resources:

• Karen’s book: YouTube for Real Estate Agents

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode we're going to talk about having a CEO mindset when it comes to being a mom.

As a lot of you know, I am a mom to two awesome boys and I am CEO and cofounder of our company.

I think a lot of times when it comes to being a mom or a parent or guardian, let's just be honest, it's overwhelming. What I've tried to do to make it a little bit more manageable and less stressful for me and our family is to try to have a CEO mindset.

Lessons learned:

• You can’t do it all.

• Try to stay as organized as possible and put it on the calendar.

• It takes a village.

• Stay in your zone of genius.

• Stop feeling guilty.

• Time block.

• As soon as you’ve got it figured out, it changes.

Additional resources:

• Podcast: Quality of Life as an Entrepreneur

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

As much as I love social media, I also know that it's equally important to have a solid email marketing strategy. There's something really powerful about owning your own email list. I feel the same way about content. You want to own your content, you want to integrate social media, but you also want to have a strong email list that you have built and cultivated.

I want to encourage you to start thinking about building your email list and this episode is going to give you some tips, a little bit of my lessons learned, why I think it's important and just a few strategies for you as you are thinking about building your list going forward.

Lessons learned:

• You have to start now. Start with where you are at.

• Just like any other marketing, email marketing is all about being intentional.

• Don’t spam. Don’t buy lists.

• Consider creating a lead magnet and a landing page to build your list.

Additional resources:

• Video: Katie Lance at Genuine Hustle Event – Advance Email Marketing to Reach Your Community

• Video: How to Create and Execute the Perfect Lead Magnet Program | Katie Lance at Inman Connect New York

• Mailchimp

• Leadpages

• Our Content Grid

• Our Free Resource Library

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

I’m someone who wears many hats. I run a company, I'm an author, a speaker, a mom, a wife, a daughter, etc. and unfortunately, whether I like it or not, friends tend to fall to the bottom of my priority list. I'm actually embarrassed to say that out loud, but it's true.

Over the last year, I’ve really tried to be proactive and put friends higher on the priority list! In this episode I share more about my journey towards being a better friend (and thoughts on what true friendship really means!)

Lessons learned:

• If you want to have closer relationships with your friends, you’ve got to be proactive.

• It's pretty amazing, when you put yourself out there, what comes back to you full circle.

• You’ve got to make it a priority.

• Remember, people come into your life for a reason, a season or a lifetime.

• Show support to your friends online - it’s the little things that can make a big, big difference.

Additional resources:

• Podcast: A Reason, a Season or a Lifetime

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Today, I’m excited to share a very special episode of the podcast. A few weeks back I had the absolute pleasure of interviewing Heather Heuman. Heather is an extraordinary speaker, author, social media consultant and dear friend. I invited her to an interview over on my Facebook business page to discuss her new book, The Golden Rules of Social Media Marketing. So what you're about to listen to is the recording of that Facebook live interview.

Enjoy!

Additional resources:

• Heather’s book: The Golden Rules of Social Media Marketing

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Recently, we allowed my nine-year-old son to start his own YouTube channel. So here's the backstory and the how and the why and just some of the parameters we have when it comes to YouTube and kids having their own channel.

Lessons learned:

• Make a plan.

• Encourage them to take a level of ownership and responsibility.

• Be safe, but also not scared.

Additional resources:

• YouTube for Kids Book

• New YouTube Rules for Kids

• Podcast: Monitoring Your Kids Online

• Podcast: How I Really Feel About TikTok

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Do you work from home? In this podcast, I’m sharing a few tips and strategies that I employ in terms of working from home to keep me focused and productive.

Lessons learned:

• You have to have an office set up.

• When you get to the point where you can actually outfit your own office, make it feel awesome and like a place you love to be!

• Have boundaries when you work at home.

• Know yourself and if working at home is the right fit for you.

• Hire people who can work from home too.

Additional resources:

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

When someone shows you who they are, believe them! This is one of those tough love lessons that I have to remind myself over and over again.

In this episode, I’m sharing this important life lesson that has benefited me in relationships over the years, both personally and professionally.

Lessons learned:

• People are who they are and sometimes they’re “just not into you.”

• Actions speak louder than words.

• If something is really important to someone, they will make the effort.

• Not everyone is going to like you and that’s okay.

Additional resources:

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Every time you hit post, every time you hit share, every time you hit like - you're leaving this digital footprint that is telling the story of who you are, what you believe in, and what's most important to you. For most of us, we hope that in our life we leave an amazing legacy for our family and friends that encompasses who we are and what we believe in, and the impact we had in our family and our communities. But we also are leaving a digital legacy. In this episode I want to encourage you to think about how you want to be remembered, especially digitally.

Lessons learned:

• Our kids, our grandkids, our great grandkids will potentially know more about us than any other generation and a big part of that is because of what we are posting online with our digital legacy.

• Think about what you are posting. When you post online, think to yourself, what if someone were to look back on this in 20 years?

• If you don't want to be on social media, you don't have to do it. But I would encourage you, especially if you have kids or grandkids, to get online and share a little bit, sharing who you are and sharing your stories can be really, really powerful - especially for your future generations.

Additional resources:

• Appoint a legacy contact to look after your memorialized Facebook account.

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)