The Katie Lance Podcast

At the end of every school year, I always have a bit of mixed feelings. There's always the happiness that we are done and that it’s summertime. And, there's always a little bit of sadness in saying goodbye to teachers and the boys getting older and moving on. But I think this year, it’s especially bittersweet.

In this podcast I’m sharing a few of my thoughts about this bittersweet end of school time and how we’re transitioning into summer as a family.

Lessons learned:

• We’ve tried to look at things as “glass half full” and explain to our boys that it’s okay to be “happy sad.”

• We’ve tried our best to have open conversations and honest dialogue without scaring our boys.

• As we head into summer we’ll keep a bit of structure so it’s not just a free-for-all.

Additional resources:

• Podcast: How We Have Pivoted

• Podcast: How We are Getting Through This as a Family

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you ever just been stuck with what to say on social media? In this week’s podcast I wanted to share a few of my best tried and true tactics for crushing your content strategy and how to never - EVER run out of content ideas!

This podcast includes a few of my own ideas and a few of my favorites from some colleagues I trust. Take a listen!

Lessons learned:

• Look at your life as content.

• Be a good finder. Be on the lookout for people doing good things and highlight other people, whether it's on a broad scale, or something small in your local area.

• Check your inbox and you'll get lots of inspiration for what to post on social media. If you're asked a question more than once, that's a great piece of content.

• Check out the website Answer the Public. (Tip from Melanie Deziel)

• Look beyond the covers for content. Look for a book on Amazon and then when you go to that book, look at the table of contents. (Tip from Pat Flynn)

• Always have a notebook handy to write down ideas and inspiration!

Additional resources:

• Answer The Public

• Melanie Deziel

• Pat Flynn

• Podcast: The Content Fuel Framework with Melanie Deziel

• Our Content Grid

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

How can you build trust with your marketing when everyone is pitching you someone - virtually everywhere? This is exactly what we covered in this podcast which is a special Facebook Live interview I did a few weeks ago with one of my all time favorite keynote speakers and authors, Ron Tite.

I first met Ron a few years back. I heard him speaking at an event and I was totally blown away - he’s one of the most talented keynote speakers I’ve met! So, when his book, “Think Do Say” came out last year I knew I had to get a copy of it and I have since read the book a few times!

If you are in marketing, if you are a real estate agent, if you ever thought about how to market your product or service or yourself or build a business in a really smart and thoughtful way, you will love this podcast interview!

Additional resources:

• Facebook Live Interview with Ron Tite

• Ron’s book, “Think Do Say”

• Connect with Ron on Instagram

• Are you enjoying our author series? Here are a few other episodes in the series you may enjoy: The Content Fuel Framework (interview with Melanie Deziel), The Modern Real Estate Pro’s Guide to Success (interview with Marki Lemons Ryhal) and YouTube for Real Estate Agents (interview with Karin Carr)

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Now more than ever, real estate agents need to get creative and stay safe when it comes to open houses. In today’s episode I’m sharing a few tips and strategies on how to maximize a virtual open house using Facebook Live.

Please note – please stay safe and abide by all of your local and state rules! When in doubt – ask your broker!

Lessons learned:

• You can do a Facebook Live from your phone or computer. You don't need any fancy software, you don't need a special app.

• As you get a little bit more experienced with Facebook Live and doing virtual open houses, I recommend using a third party platform like Be.Live or Zoom

• Promote your virtual open house in advance on social media and email.

• If doing a Facebook Live from your phone, make sure notifications are turned off.

• Welcome people to your Facebook Live.

• Share 3-5 highlights of the home.

• End with a call to action such as, “If you'd like to see the full virtual tour, send me an email.”

• After your live broadcast - be sure to promote the replay!

Additional resources:

• Video: How to Host a Virtual Open House on Facebook Live

• Upcoming Webinar: How to Host a Virtual Open House Using Facebook Live

• Be.Live

• Zoom

• Video: How to Boost Your Confidence on Camera

• Video: What Should You Say on Facebook Live

• Video: How to Get People to Watch Your Facebook Live

• Video: How to Make the Most of Your Facebook Live Replay

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In this episode I’m sharing how we have pivoted our life and our business during a global pandemic. As of the recording of this episode, here in the San Francisco Bay Area, we’ve been in a Shelter-in-Place situation for nearly 7 weeks. These are a few of the things we’ve adjusted as we lean into this new normal.

Lessons learned:

• Have a schedule for our kids and our family

• Set boundaries

• Focus on our online training side of our business and our ​#GetSocialSmart Academy

• Being sensitive to not take advantage of this time

• Be a helper

• Reaching out to past clients and friends just to touch base

  Additional resources:

• Podcast: How We are Getting Through This as a Family

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @​katielance​ (Enjoying this podcast? Tag me on IG and let me know!)

I recently had the pleasure of interviewing keynote speaker, author and award-winning branded content creator, Melanie Deziel about her new book, “The Content Fuel Framework.”

Melanie and I talked about how to think like a journalist and discover content ideas, running content brainstorms, how to create great content, what stories to tell and so much more! If you struggle with getting a SYSTEM together for content creation - or are not sure what to say... you will definitely want to listen to this episode!

This podcast is a recording of our interview on Facebook Live. If you would prefer to watch the video, you can find that ​here​.

Additional resources:

• Looking for some great content ideas? Melanie recommends: https://answerthepublic.com/​ as well as ​https://www.canva.com/​ for inspiration!

• Connect with Melanie here: ​ContentFuelFramework.com

• Go the link in her bio over on her Instagram to download a free chapter of her book: ​https://www.instagram.com/meldeziel/

• Check out my interviews with other authors: ​Marki Lemons Ryhal​, ​Karin Carr​ and Heather Heuman​.

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @​katielance​ (Enjoying this podcast? Tag me on IG and let me know!)

Today, I am so excited to share with you a very special Facebook Live interview that I did a few weeks ago with my good friend, Marki Lemons-Ryhal. Now for those of you who don't know, Marki is a real estate pro, a national speaker and an international bestselling author.

I definitely encourage you to take the time to listen, and I would suggest getting out a pen and paper. In this interview, Marki talks about her book, “The Modern Real Estate Professionals Guide to Success,” and she gives some great tips on social media, video and some ways she thinks about her business. She has so many great tips to share so I know you will enjoy it!

Additional resources:

• Not connected yet to Marki? Make sure you pick up a copy of her book and/or check out her awesome podcast here.

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In the past few weeks, I've been asked a lot about how to navigate social media in these uncertain times. I've been doing a ton of training and zoom calls and webinars all about this topic. As much as social media brings us together in times like these, it's also really important to think about what to say, what to post, what's appropriate, and what's not appropriate.

In this podcast I will give you a few ideas, a few dos and don’ts, and some actionable tips as we all adjust to this new way of doing life and business.

Lessons learned:

• Be helpful

• It doesn’t need to be all about business

• Now is not the time for “marketing as usual”

• Reach out to your current and past clients and simply ask, “How are you?”, “Do you need anything?”, “Can I help you with anything?”, “Is there anything I can do for you?”

• Share your own story and struggles - the funny moments, what’s keeping your kids busy, etc.

• Share good news!

• Turn off automation

• Now is the time to create original content (and get on video!)

Additional resources:

• Webinar Replay: How to Navigate Social Media for Real Estate in Uncertain Times

• Podcast: How We are Getting Through This as a Family

• Good News Network

• How to Keep Your Social Media Healthy When You Are Quarantined

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Is working from home a new thing for you? As someone who has worked from home for over 8 years, running a company with a completely virtual team, I’ve got a few insights that might be helpful for you in this unusual time. In this episode I'm going to share with you some tips and tools for working virtually.

Lessons learned:

• Have boundaries

• Use Zoom or Google Hangouts

• Have a reliable pair of headphones

• Use the Voxer app

• Have a great charger for your phone (we love Mophie)

• Update your browser and/or computer

• Have a dedicated space

• Use a project management program (we use Asana)

Additional resources:

• Katie’s fave tech tools

• Asana

• Voxer

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

We are going through a pandemic right now. It is uncertain times, unprecedented times. I thought it would be appropriate to share on this podcast a few of my candid thoughts about how I'm getting through this personally, professionally and maybe lend a few insights.

Lessons learned:

• Try to give yourself grace, grace to your kids, grace to your spouse.

• Get outside, get some fresh air, even if it's just for a moment.

• Having a routine is important, especially for kids.

• Look for ways to be a helper.

• Make time for a little fun in your day!

• Enjoy the family time. Think of this time as a pause in your life and a gift to slow down and focus on what’s most important.

• Indulge in the little things.

Additional resources:

• The Tonight Show Starring Jimmy Fallon

• Broadway’s YouTube channel

• Playbill YouTube channel

• 6 Things to Make You Smile During the COVID-19 Pandemic

• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]

• Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month)

• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)