The Katie Lance Podcast

Lee has so many great tips to share on being intentional, best practices for running a Facebook group, sharing transparently and more. I know you will enjoy this episode and big thanks to Lee for his insights and inspiration!

Lessons learned:

• Share with the intention of being transparent
• You are making deposits of trust in people’s lives
• People will work with someone they know, like and trust
• Be forward in your process and in your journey
• People want to feel a connection with you!

Additional resources:

• Connect with Lee
• Canva
• Fiverr
• Trello
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Let’s face it, 2020 was not the year any of us expected! In December I hosted a Facebook Live where I highlighted a few of my favorite things from 2020 for business, life and tech. This is something I do every year but this year’s edition was of course, a bit different. I’m calling it the quarantine edition!

You can view the entire list on my blog as well as view the Facebook Live replay (link in show notes).

I’d love to hear what were some of your favorite things from 2020? Message me on Instagram or ​Facebook​!

Additional resources:

• Blog Post: Katie’s Favorite Things
• Podcast: My Oprah Story
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you ready for 2021? Do you have a social media plan in place yet? Right now is a great time to plan out your next year ahead for social media!

In this episode I’m sharing a few tips for getting your plan in place for the new year. Listen in for my best advice on setting up yourself for success in 2021!

Lessons learned:

• Create a pillar content plan. This could include video, podcast, blog or Facebook Live. There are pros and cons to each one - choose the one that is right for you!
• Next create your distribution plan - decide how and where your content will be shared and which platforms are best for you.
• Finally, create your content calendar. Map out your 12-months and prioritize what is important to you!

Additional resources:

• Check out our On-Demand 3-Day #GetSocialSmart Bootcamp
• Podcast: How to Repurpose Content for Social Media
• Podcast: Creating a Library of Content Verses More Noise
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Katie Clancy is truly the happiest person in real estate! She is a dear friend, the founder of the Cape House Team, a top real estate agent, national speaker, creator of The Cape House Show with additional podcasts in production, a wife, a mom, a dear friend and one of our #GetSocialSmart Ambassadors.

In this episode, I am excited to talk to Katie about her journey in our Academy and how it’s helped grow her business from $5M to $30M, how she manages her time with social media, her biggest lessons learned and so much more.

Podcast listeners – this interview was originally published on our YouTube channel (here) but we have some bonus content for you at the end of the podcast for you – so make sure you listen all the way to the end!

Additional resources:

• Connect with Katie Clancy on Instagram here​ and ​here
• The Happiest Person in Real Estate Podcast
• What's Good Cape Cod? YouTube Show
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Christine is a marketing professional, real estate enthusiast, mom, wife and yogi. In this conversation we chat all about our boys! The good, tough, surprising, challenging and awesome aspects of being a boy mom.

Topics we cover:

• Myths we had before we had your son(s). What surprised us!
• Boy toys, gear, clothing - WEAPONS!
• The BEST part of being a boy mom. The TOUGHEST thing - that thing that challenges us the most.
• How do we raise empathetic boys?
• How do we help them cope with anger/frustration, sadness, fear? (human emotions)

Additional resources:

• Christine’s Blog: Believe in Balance
• The Gifts of Imperfect Parenting by Brene Brown
• Untamed by Glennon Doyle
• Mayim Bialik YouTube Channel
• Boying Up: How to Be Brave, Bold and Brilliant by Mayim Bialik
• Christine’s Blog Post: 4 Strategies to Raise a Good Son in a Tough World
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you ready to up your social media game in 2021? The new year is going to be here before we know it!

In this episode I’m going to give you some great tips, tools and strategies for creating your social media plan for 2021.

Lessons learned:

• Create a Pillar Content Plan.​ Pick one type of pillar content (video, blog, podcast, etc.) that you can commit to creating at least once a month, preferably once a week.
• Create a Distribution Plan.​ I believe in working smarter, not harder. If you’re going to create a piece of content, you can repurpose it in a multitude of ways. Create a plan for publishing and how you will distribute it in at least 4-5 ways.
• Calendar Planning Your Next 12 Months.​ Finally, take a step back and plan out your next 12 months. Block out the days that are important to you - birthdays, vacations, etc. Put your publishing dates on your calendar, schedule time to batch create your content and add your distribution schedule.

Additional resources:

• Google docs
• Asana
• Canva
• Videoshop
• 3-Day #GetSocialSmart Bootcamp
• Video Ideas for Realtors (for Facebook and YouTube)
• Check out our Black Friday Sale!
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Are you parenting during this pandemic? I’ve shared a few updates this year about our family and how we are managing through this time. But it has been a few months so today I’m sharing an update.

I’ll be honest, this year has been tough. I have to say our boys have been so resilient. In this podcast I’m sharing a few things that have worked well for us, as well as a few that have not.

Lessons learned:

• Screen time.​ We still monitor screen time, but we’ve also become more flexible. Video games have become a great way for our boys to stay connected with their friends.
• Routines.​ For our family, we thrive on routines. We are huge believers that kids need to do chores. We also come together every night for dinner. I also have a special night time routine of reading to my boys each night.
• Having a pet has been huge!​ If you follow me on Facebook or Instagram, you’ve seen our cute kitty cat, Rex. He’s been so wonderful to have during this time and brought us so much joy!
• Getting outside.​ Getting out every day - playing baseball, taking walks, riding scooters. Getting fresh air every day has been so important.
• Being on the same team.​ This year we are spending more time together as a family than we probably ever will. Coming together and checking in with each other and working together as a team has been key for us.

Additional resources:

• Podcast: How We are Getting Through This as a Family
• Podcast: Ending the School Year During a Pandemic
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Have you ever wondered what happens behind-the-scenes of a growing Instagram account? Instagram is one of my favorite places to be and there is a lot going on with the platform.

In this episode I’m sharing how I’ve successfully grown my Instagram following and 3 tips that have helped me not just grow, but also increase my engagement on Instagram.

Lessons learned:

• Pay attention to new trends.​ Embracing new features like IGTV and Reels can have a huge impact on your engagement. Is there an opportunity to repurpose your content into Reels content?
• Post consistently.​ From my own experience, posting 3-5 times a week in my feed has made a big difference. Don’t just post to post - give people a reason to like, share and save. Also be consistent commenting back and engaging with other people’s posts.
• Document on your Stories.​ Every time you post on your Stories, you move your bubble to the top of people’s feed. I like to post 5-10 Stories throughout the day. Have fun with your Stories!

Additional resources:

• Download our Instaguide to Instagram for Real Estate
• Connect with me on Instagram
• Video: How to Use Instagram Reels for Real Estate
• Video: What Real Estate Agents Should NOT Do on Instagram
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

Social media is rented ground. That’s why it’s so important to create content and assets that you own, including your email list. When you build your own database, that goes with you wherever you go.

In this episode I’m sharing three things that have made a big difference in our email marketing strategy.

Lessons learned:

• Your website should drive people to your email list.
• Your emails should provide value to your audience.
• Email marketing is a great way to drive traffic to your social media content.
• Consistency is key. Pick a day every week or month to send out your newsletter -
• and stick with it!
• You need to manage your email marketing using an email marketing provider
• such as Mailchimp or Infusionsoft.

Additional resources:

• Podcast 050: How and Why to Build an Email List
• Copyblogger Newsletter
• Ann Handley Newsletter
• Mailchimp
• Infusionsoft
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)

In today’s podcast I’m talking about one of my very favorite topics - repurposing content! Now as you know, I love social media. But I also recognize that social media is rented ground and because of that, it’s important that we focus on creating our own original content that we own.

In this episode I’m sharing tips for creating pillar content as well as how to distribute that content and repurpose it to get the most bang for your buck!

Lessons learned:

• Social media is rented ground so it’s important to build up assets that we own
• Focus on creating pillar content
• What questions do you get asked often? Use those to create content
• Create a plan for distributing your pillar content on a regular and consistent basis
• Don’t just spray and pray - be strategic about how you are repurposing!

Additional resources:

• Asana
• Monday.com
• Trello
• Rev.com
• Podcast: Creating a Library of Content Versus More Noise
• Podcast: What to Post for Real Estate Agents
• Do you have ideas for topics for our podcast for 2020? Email me at [email protected]
• Visit me at KatieLance.com for more info about my speaking, consulting and our #​GetSocialSmart Academy​ (use the promo code PODCAST to save $30/month)
• Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)