Welcome to The Cash Pay Podcast – your go-to show for MedSpa, IV therapy, and wellness business owners who want real, actionable strategies to grow and scale their cash-pay practice with confidence.

Hosted by Hillary Small, founder of The MedSpa Society, this show goes beyond the fluff to deliver tactical insights in marketing, operations, patient experience, and cutting-edge treatments in the aesthetics and wellness space.

In this episode, Hillary interviews Alex Lirtsman, founder of Corral Data, an AI-powered analytics platform transforming how healthcare and MedSpa businesses utilize their data. They explore the common challenges of data fragmentation, especially in HIPAA-regulated environments, and how Corral Data makes integration effortless—no engineers required.

Alex shares how cash-pay practices can gain a competitive edge by using data to better understand patient journeys, improve retention, and boost revenue. The episode also introduces Ask Corral, an AI feature that lets users “chat with their data” for instant, actionable business intelligence.

If you're ready to unlock smarter decisions, stronger patient loyalty, and measurable growth using data, this episode is for you.

🎧 Listen now and subscribe so you never miss an episode.

Connect With Corral Data:

Explore the platform: corraldata.com

Learn More & Connect:

Website: www.themedspasociety.com

Instagram: @medspasociety

Connect With Hillary: [email protected]

Free Tools & Resources to Grow Your Business:

MedSpa & Wellness Practice Start-Up Guide

The MedSpa Society’s Little Black Book of Vendors & Resources