The Kickass Podcast

We think of fear as being the number one reason for failure...but that's not the whole story. Failure comes from all kinds of "positive" places as well: comfort, hope, and even optimism might be holding you back.

Go beyond simply finding your why to discovering your life's purpose...all in 7 simple questions. Seem impossible? This little exercise has caused more tears, discoveries, and even created major life changes over its existence, and Heather's modification of it has truly changed dozens of lives over the past 3 years. 

We love tools that make marketing easier! We get that not everyone is a photoshop whiz, and that email marketing is akin to getting teeth pulled for some people. So we've compiled a quick list of 4 plug and play, cost effective tools we love for video editing, Insta planning, graphic creation, and email marketing. 

Google analytics is the best way (IMHO) to measure your success in your online marketing across the board - but it's even more than that. Knowing how to read, respond, and react to your analytics is where the magic is. 
We've given you a primer on the most important analytics measurements AND how to respond to them - to make your marketing both effective and stress-free!

"You should sit in meditation for 20 minutes a day - unless you're too busy. In that case you should sit in meditation for an hour." That one IG meme had Heather hooked a few years ago at the start of her meditation journey. It can be hard to decide to take the time to meditate, and in this podcast, she breaks it down so even the busiest person can jump of the meditation train! 

Your mindset is the most important part of your success - and it can be derailed by your environment. Learn the results of a few huge productivity studies on the best way to set up your workspace - no matter if you are working from home, a cubicle, or an office. 

SEO - the "dark art" of marketing to Google's preferences - doesn't have to be so hard. If you want to improve your rankings, get your notebook out (no coding required!!) 

Delight the few, impress the many - or risk having your marketing be the equivalent of oatmeal or the colour beige. We talk about why it's important not to try to sell to "Everyone" and how "niche-ing" is your friend.

We al know how it feels to be busy: the struggle, the forgetting, the stress, the strange sense of pride and importance, but what does productivity even LOOK like? Heather breaks down a full list of traits of busy versus productive and has some great tools to move you to the latter - in this third of three FREE YOUR MIND episodes! 

"What is the ONE thing I can do right now such that everything else is easier or unnecessary?" That is the basis of The ONE Thing, hands down the best productivity theory I have read in years. The books delves deeply in to balance, prioritization, and planning - and does it while taking into account all the reasons (valid and otherwise) that we procrastinate, become workaholics, and multitask.

Want to learn how to do less in more time and be happy while doing it? This is the episode for you!