Episode 6 Show Notes:

In our sixth podcast, Peter Domican talks to Doctor Baker Ahmad Alserhan about his book ‘The Principles of Islamic Marketing’ published by Routledge.

Dr Alserham is CEO of the International Islamic Marketing Association and Associate Professor of Marketing at Qatar University.

‘The Principles of Islamic Marketing’ covers the aspects and values of Islamic business thought and how the Islamic Economic System works along with how marketing and business practices need to be adopted.

Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittPIM.

Joining The Levitt Group

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members’ events, then you can join when you book.

Further Links & Resources

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group

© One Tree Less Ltd 2016

Episode 5 Show Notes:

Our guest is Professor Peter Verhoef.  Peter C. Verhoef is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, Netherlands. He is a visiting position as professor at BI Oslo Norwegian Business School. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University in Rotterdam. His research interests concern customer management, customer loyalty, multi-channel issues and category management

 His most recent book, “Creating Value with Big Data Analytics” written with his colleagues Edwin Kooge and Natasha Walk is published by Routledge. More information on the book on be found at Big Data Smart Marketing.

Let us know what you think about the points raised in the podcast via our LinkedIn group (CIM | The Chartered Institute of Marketing Levitt Group) or Twitter (@CIMInfo_Levitt) using #LevittCVBD.

Joining The Levitt Group

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members’ events, then you can join when you book.

Further Links & Resources

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group

© One Tree Less Ltd 2016

Episode 4 Show Notes:

Our guest is Professor Alexander Manu. He is a strategic innovation practitioner, international lecturer and author. He provides strategic counsel and future based advisory to executive teams in Fortune 500 companies in industries as diverse as consumer packaged goods, media, advertising, mobile communications and manufacturing.  Alexander lectures around the world on innovation, imagination, change agents and strategic foresight.  He teaches “Innovation, Foresight and Business Design” at the Rotman School of Management, is a Professor at the OCAD University in Toronto and a visiting lecturer at the Wallace McCain Institute for Entrepreneurship.

In his client and research work, Alexander is involved in transforming organizations by exploring and defining new competitive spaces, the development of new strategic business competencies and creation of imaginative innovation methods. He believes that the exploration of possibility requires imagination as a prerequisite for strategic change and innovation.  For over 25 years he has enabled global companies as diverse as Motorola, LEGO, Whirlpool, Nokia, Navteq and Unilever, to develop policies and strategies that address emerging issues through strategic foresight and pre-competitive business models.

His most recent book,” Value Creation and the Internet of Things” is published by Routledge. Listeners to the Podcast can obtain a 20% discount on the price using the promotion code ‘VCT16’ at checkout.

Joining The Levitt Group

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members’ events, then you can join when you book.

Further Links & Resources

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group

© One Tree Less Ltd 2016

Episode 3 Show Notes:

Our guest is Allyson Stewart Allen who is the founder and CEO of International Marketing Partners. We talk about her 2002 book Working with Americans and what has changed since. We cover the rise of China, the global economy, the internet and other factors on American Business and whether there is a ‘special relationship’ between the UK and the USA. We also address the questions of how to succeed in the US and what individuals can do to work successfully with American companies.

Allyson’s book 'Working with Americans' is available from Amazon She can be found on Twitter at @museofmarketing and her company website is www.intermarketingonline.com. The UKTI Trade Guide to Marketing in the USA discussed in the show can be found at
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/301339/Marketing_in_the_USA.pdf

Joining The Levitt Group

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members’ events, then you can join when you book.

Further Links & Resources

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group

© One Tree Less Ltd 2016

Episode 2 Show Notes:

Today I’m talking to Professor Cor Molenaar, who is Professor of eMarketing & Distance Learning at Rotterdam School of Management, Erasmus University about his book ‘Why customers would rather have a smartphone than a car’- Relationship Retailing as an opportunity’

Cor’s book is available from the Gower website. He can be found on Twitter at @disruptretail and on his website www.cormolenaar.nl/uk/home

Joining The Levitt Group:

The Levitt Group is the CIM interest group for senior marketers.

We're a non-profit organisation run by a volunteer committee and we exist solely to maintain and develop the knowledge, skills and capabilities of our members. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge.

Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes.

We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time.

We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend.

Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal.

So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members’ events, then you can join when you book.

Further Links & Resources:

For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk

For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk

Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected].

‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group

© One Tree Less Ltd 2016

Episode 1 Show Notes: In our opening show, I interview Dr Marc Sansó, author of ‘The Value Chain - How to effectively understand, deploy and monitor successful business models’ Book Promotion Listeners to ‘The Knowledge’ can claim a 40% discount on ‘The Value Chain’ when ordered from the Gower website by using the code G15JZL40 at the checkout. This offer is available until end Dec 2016. Joining The Levitt Group The Levitt Group is the CIM interest group for senior marketers. Our focus is on strategy and organisational competitiveness at the leading edge of marketing knowledge. Membership of the Levitt group is restricted to Chartered Marketers, Fellows and graduates of the CIM's Intensive Diploma programmes. We provide advanced marketing knowledge for senior marketers, with an emphasis on practical relevance and value-for-time. We run intensive ‘Great Minds’ events which let you question respected academics from top business schools and executives from top companies. These events are CIM accredited, giving you valuable CPD time for all the events you attend. Since our inception 25 years ago there has been a membership fee for the Levitt Group. However, you can now join the Levitt Group free of charge as part of your CIM membership and if you’re an existing member, you will no longer have to pay the extra £30 on top of your CIM membership fee, when it comes up for renewal. So you can upgrade your membership today by contacting the Membership Department. Telephone: +44 (0) 1628 427120 or emailing them with your membership number: [email protected] Alternatively, if you want to come to one of our members’ events, then you can join when you book. Further Links & Resources For further information about the Levitt Group and access to the Knowledge Archive: http://www.levittgroup.org.uk For further information about the Chartered Institute of Marketing (CIM): https://www.cim.co.uk Chartered and Fellow Members of the CIM and graduates of the CIM Intensive Diploma are eligible to join the Levitt Group as part of their membership. To upgrade your membership, contact the Membership Department. Telephone: +44 (0) 1628 427120, Email: [email protected]. ‘The Knowledge - A Levitt Group Podcast’ is a One Tree Less Production for the Levitt Group © One Tree Less Ltd 2015