Bud Light’s name hasn’t just been quenching thirsty folks’ tastebuds lately, its name has been on their lips for a totally different reason!
Anheuser-Busch’s flagship light beer has found itself marred in the murky world of identity politics after receiving significant consumer blowback for a recent cross-promotion with a prominent trans social media influencer on TikTok.
Many traditional Bud Light drinkers have expressed their dismay for this type of marketing, and sales of the beer have consequently suffered greatly.
In this episode of the pod, we will look at the story behind this giant marketing misstep by America’s biggest and arguably most beloved beer label, and the implications it will have on the all-important bottom line.
We’ll also deep dive into the thinking (or lack of) behind this nightmare scenario in three key areas and what you can do to avoid a similar situation happening to your brand. As usual, you can rely on us to construct the bridge between knowledge and execution when it comes to successful marketing in each episode.
Click the link and start listening!
If you want to take the first step in mastering your purpose, check out this episode called START WITH WHY: Start With Why - Start With Why - The life-changing advice from Simon Sinek| Ep 31 https://www.youtube.com/watch?v=5bnVYeudNNE&t=0s
If you want to learn how to be more productive, I made this for you! The Secret to Limitless Productivity| Ep 35 https://www.youtube.com/watch?v=hTCRGdjJ5ys&t=0s
If you want to know why we NEED YOU to reach your potential, watch this episode:
Why we need you to reach your potential | Ep 38 https://www.youtube.com/watch?v=9grJFGZ-pSQ&t=0s
If you are looking to find your career, watch this: What career is right for you? | Ep 34
https://www.youtube.com/watch?v=9grJFGZ-pSQ&t=0s
If you are new to the podcast, The Knowledge Gap Show is a guide to mastering your purpose and growing your business. We believe that self-help is just one step in growth, but better yet, helping others should be the goal of almost anything we do.
Join the community of optimistic and purpose-driven people in the pursuit of helping others. https://discord.gg/nmfXtux7YD
SOCIALS:
Spotify: https://open.spotify.com/show/6U7aRXPJxMZaZNcUotIAXi
Apple Podcasts: https://podcasts.apple.com/us/podcast/on-the-side-of-truth/id1634049549
Instagram:https://www.instagram.com/joe.ignace/ and https://www.instagram.com/theknowledgegapshow/
The Discord for only the coolest Knowledge Gap Fans: https://discord.gg/nmfXtux7YD
THE MOST INCREDIBLE WEEKLY MOTIVATIONAL EMAIL: joeignace.com/subscribe
Consulting Services:
If you want to start a podcast, I'd love to talk to you about making your idea into reality! Book a call with me here: https://calendly.com/josephignace/freeconsultation
My charitable foundation:
Donate to the Knowledge Gap Foundation that is starting high school clubs geared towards helping students network to get better jobs and figure out their purpose earlier in life: https://www.zeffy.com/en-US/donation-form/ee7c2b06-e2d5-4f18-a60c-ab55a6e2e535
Learn more about Joe and the Knowledge Gap Consulting Services at joeignace.com
Sponsors:
Campus Cuts by Monica
Instagram: @campuscutsbymonica
About Joe Ignace:
Joe graduated from the University of Tennessee, Knoxville with a degree in accounting and finance in the top 1% of students totally debt free. After graduation, he ran a $1.2 million sales organization of 35+ salespeople as the second youngest district sales leader in over 168+ years of business at 24 years old. He is a serial Entrepreneur. Joe is the founder and host of the knowledge gap podcast, the knowledge gap consulting services, and he is the president and founder of the knowledge gap foundation. Joe strives to help young people master their purpose, develop leadership skills, and win in business.
