The Knowledge Panel

As we’re approaching the end of yet another year in SEO, we ask the question “What did 2021 mean for SEO?”

Joining Dixon to discuss that is Billie Hyde from The SEO Works, Eric Enge from Pilot Holding and Isaline Mülhauser from PILEA.

On Episode 17 of the Knowledge Panel we have a debate between 3 leading SEO and marketing experts on whether having a WordPress site, a custom-coded site or an easy site builder is best for SEO.

Representing WordPress sites is Jono Alderson from Yoast. On the custom coding team is Crystal Carter from Optix Solutions and arguing the case for the easy site builder side is Russ Jeffery from Duda.

Is obtaining organic YouTube and podcast success very different to conventional SEO for Google? How do you SEO for YouTube and podcasting and are there tactics and principles used in optimizing video and audio that would also be applied to traditional SEO? That’s what we’re going to be discussing on episode 16 of the Knowledge Panel. Joining your host Dixon Jones is Emma Drew from Online Media Biz, Dre de Vera from the SEO Video Show and Mark Asquith from Captivate.

What does it take to be a success with international SEO in 2021? Is HREFLANG still king or are there other key elements to optimizing your site/s around the world? And what about countries where Google isn’t the leading search engine? Are other search engines looking for something else entirely?

Joining David Bain to discuss that on episode 15 of the Knowledge Panel show is Aleyda Solis from Orainti, Michael Bonfils from SEM International and Motoko Hunt from AJPR.

What link building strategies work best in 2021? What link building strategies used to work but aren’t a good idea nowadays? Those are just 2 of the questions covered in the Knowledge Panel Show – Episode 14.

Joining Dixon Jones on this month’s show are Judith Lewis from DeCabbit, Jonny Ross from Fleek and Bibi Raven from BibiBuzz.

Are you struggling with getting the most out of your SEO team? Maybe you've recently moved into an SEO team management role and your wondering how you can be as effective as possible? Perhaps you're an agency owner and you'd like to improve your operation. If the above interested you, make sure you tune into this month's episode of the Knowledge Panel!

Dixon Jones is joined by Aiala Icaza González (SEO Director at Reflect Digital), Helen Pollitt (SEO Team Manager at iTech Media), Si Shangase (Havas) and Laura Hogan (Owner, Sweet Digital Marketing Agency).

What does best-practice local SEO look like in 2021? What platforms do you need to be on and how do you maximize the impact of your local search presence today?

Joining Dixon to discuss that in episode 12 of the Knowledge Panel is Greg Gifford, Colan Nielsen, Joy Hawkins and Jason Brown.

What immediate advantages have big brands got over small brands when it comes to SEO? Has keyword strategy changed for big brands over the past few years – if so, how? What are some of the biggest SEO challenges for big brands?

Those are just 3 of the questions we’re asking this month’s panel – joining Dixon Jones are Martin MacDonald from MOG Media, Turgay Akar from PlayStation and Luis Rodriguez from Uber.

What are the main SEO challenges associated with startups? As a startup, how do you compete with Goliath-sized pre-existing brands that currently dominate the SERP? How do you make an impact when your budget is lower, your team is smaller and your domain is less authoritative?

Those are some of the topics that Dixon Jones explores in episode 10 of the Knowledge Panel with Fabrizio Ballarini from Wise, Hellen Benavides from giffgaff and Kerstin Reichert from Tide.

It’s one thing to be able to SEO everything you can touch manually, but what happens when you manage a website that has millions of web pages? What happens to your SEO if you have millions of data points and it’s impossible to process and implement your SEO strategy manually?

In Episode 9 of the Knowledge Panel we discuss how to use big data to scale SEO with several of the world’s leading experts in harnessing big data to power SEO activities – joining Dixon Jones are Wil Reynolds from Seer, Rachel Hildebrand from MoneyGeek and Laurence O’Toole from Authoritas.