The Knowledge Panel

Although big brands tend to have bigger budgets, they also tend to have complicated structures and requirements. And this can also mean that other things get prioritised or thought about rather than a specific aspect of technical SEO.

In this episode of the Knowledge Panel, we’ll be discussing which aspects of technical SEO big brands miss and the ramifications that this has on the brand’s overall success.

Joining Dixon to discuss this are Ant Robinson, Keith Goode and Lea Scudamore.

Is it still possible to drive significant volumes of organic traffic from search engines to affiliate niche sites? Is SEO for affiliate niche sites something that used to be much easier or are there still significant opportunities to drive affiliate marketing success through organic?

In this episode of the Knowledge Panel Craig Campbell, Jenny Abouobaia and Julie Adams explore what’s currently working in the field of SEO for affiliate niche sites.

It’s all to easy to be a bit sluggish when you start the new year. Too many mince pies and one glass of rouge too many at new year can lead to a lethargic January. Episode 6 of the Knowledge Panel is here to help you get January 2021 off to a flyer from an SEO perspective!

David Bain, Lukasz Zelezny, Niki Mosier and AnnaLea Crowe discover what SEO activities you should be focusing on at the beginning of the year and how that should fit into your overall SEO strategy.

Have you ever migrated a website over from one domain to another? Or what about changing servers? Today's SEO discussion debates what are the most important things to consider when migrating a website. Hosting is Dixon Jones and joining Dixon is Chris Green, Debdut Mondal and Miracle Inameti-Archibong.

In episode 4 of the Knowledge Panel we discuss:

• How good IS Google at understanding Javascript compared to a few years ago? 
• It used to take quite a long time for Google to crawl and index Javascript. How fast is it these days and how did it get so fast? 
• People often say that Javascript slows a site down and we all know that speed is really important to Google... so is it true? Does Javascript slow a site? Or can it even speed it up? 
• What’s Google’s Web Rendering service? 
• How can people minify javascript files? Does it help much? 
• What is Google BAD at seeing in Javascript? 

In episode 3 of the Knowledge Panel we discuss:

• If Machine Learning is a form of AI, then isn’t PageRank a from of AI?
• Is there much AI in the main core algorithm of Google? (Reading millions of books, CBOW… more ML in Google
• https://www.theguardian.com/commentisfree/2020/sep/08/robot-wrote-this-article-gpt-3 << What are the implications of THIS!?
• Images, Image recognition (Microsoft is good at this). How on earth do they do that and what is the impact on SEO?
• Chatbots were all the rage a few years ago… do they work? Has that been a failure of AI?
• End on the positive aspects of AI on society… improved leisure time? Universal income? Will AI mean we have to change our personal definitions for a “meaningful life”?

In episode 2 of the Knowledge Panel we discuss:

What schema is important for SEO?

What types of schema make a positive impact on featured snippets?

Google Guidelines say:

“You must follow these guidelines for your app to be eligible to appear as a rich result. Warning: If your site violates one or more of these guidelines, then Google may take manual action against it. Once you have remedied the problem, you can submit your site for reconsideration.”

--- Why do they feel the need to have these guidelines?

Article Schema requires images… what happens if you don’t use any in your schema?

In episode 1 of the Knowledge Panel we discuss:

How do you see or define an Entity? And how are they important on mobiles?

Counterpoint: But understand still start with a keyword in search. So what’s changed? Surely that’s still the key?

Grant Symmonds wrote an article on SE Watch saying Keywords are dead way back in 2013 saying this, so 7 years ago. At that point, he was talking about “needs Met” as the overriding aim of the SEO. Has that changed to Topics, or is it a different side of the same coin?

Image Optimisation is something John Muller suggested was a real opportunity for SEOs moving forward. No keywords there! Any tips or thoughts on how to benefit from image search?

Do you think it is valid for SEOs to call Twitter and Facebook’s algorithms to be part of the SEO’s realm? In other words, here it is all about who sees a feed and why. For example, if I want a local restaurant now, I am just as likely to ask my friends on Facebook as Google, if not, more-so. Does an SEO now have to understand micro-influencer marketing? How do they do that!?