The Knowledge with David Elikwu

David speaks with Colin Landforce, a serial entrepreneur who started his business journey as a teenager and went on to build successful ventures across multiple industries, from tech to cannabis. Colin is the founder of LTRMN, a multi-million dollar consumer cannabis product company, and creator of Cut30, a 30-day bootcamp that has helped over 1,000 creators and brands improve their short-form video skills for Instagram, TikTok, and YouTube.

They talked about:

💰 Having a positive relationship with money

🔥 His early entrepreneurial start with CD burning and eBay

🎉 Building a party promotion business in high school

🌱 Challenges of getting in to the cannabis industry

👥 Biggest lessons from building teams that win

🧠 Developing the right mindset to handle business risks

📜 Full transcript:

https://theknowledge.io/landforce-2

📹 Watch on Youtube:

https://youtu.be/qSRQvd20ff4

🗣 Mentioned in the show:

David Belle | https://theknowledge.io/dbelle/

E-bay | https://www.ebay.co.uk/

Twilio | https://www.twilio.com/en-us

Yale | https://www.yale.edu/

Harvard | https://www.harvard.edu/

Deloitte | https://www.deloitte.com/uk/en.html

LEGO | https://www.lego.com/

Nike | https://www.nike.com/gb/

TikTok | https://tiktok.com/

👤 Connect with Colin:

Twitter: https://x.com/landforce

Website: https://landforce.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Copywriting has evolved dramatically since its beginnings, and in this episode, Neville and David explore this transformation. Neville breaks down the AIDA formula - a 4-step approach that can instantly improve your writing. We discuss how to set meaningful goals and where to focus your time and energy. With AI rapidly changing the landscape, we examine its impact on copywriting careers. Finally, we debate whether David Ogilvy's classic advice still applies in 2025 or if it's time for new thinking. This conversation offers practical insights for anyone looking to sharpen their copywriting skills in today's changing environment.

They talked about:

📝 How copywriting has changed over time

🎯 How to set goals and decide what to focus on

👀 Whether David Ogilvy's copywriting lessons are still useful in 2025 (spoiler: they are!)

🧠 The AIDA formula: a 4-step approach to better your copywriting right away

🤖 The impact of AI on copywriting jobs

📜 Full transcript:

https://theknowledge.io/nevillemedhora-2

📹 Watch on Youtube:

https://youtu.be/hbaYSuIo9LA

🗣 Mentioned in the show:

Nathan Barry | https://nathanbarry.com/

Sam Parr https://x.com/thesamparr

Noah Kagan https://noahkagan.com/

Casey Neistat https://en.wikipedia.org/wiki/Casey_Neistat

Mark Andreessen https://theknowledge.io/issue64/

Elon Musk https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/

David Ogilvy https://en.wikipedia.org/wiki/David_Ogilvy_(businessman)

Shaquille O'Neal https://en.wikipedia.org/wiki/Shaquille_O'Neal

AppSumo https://appsumo.com/

The Hustle https://thehustle.co/

WeWork https://www.wework.com/

Google https://google.com/

Yahoo https://yahoo.com/

ChatGPT chat.com

Facebook facebook.com

Amazon AWS https://aws.amazon.com/

Apple https://www.apple.com/

Tesla https://www.tesla.com/

Bitcoin https://theknowledge.io/what-is-cryptocurrency/

Reddit https://www.reddit.com/

WordPress https://wordpress.com/

CopywritingCourse.com

SwipeFile.com

Nevblog.com

Twitter https://x.com/

Spotify https://ads.spotify.com/

Zoom https://www.zoom.com/

Pinterest https://au.pinterest.com/

AIDA Formula https://copywritingcourse.com/blogs/42-aida-formula/

Boron Letters https://www.thegaryhalbertletter.com/Boron/BoronLetterCh1.htm

👤 Connect with Neville:

Twitter / X: https://x.com/nevmed

Marketing SwipeFile: SwipeFile.com

Course: CopywritingCourse.com

Instagram: https://www.instagram.com/neville_medhora

YouTube: https://www.youtube.com/kopywriting

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Brandon Pindulic, President of Spacebar Ventures, a digital business incubator and investment firm. He also previously founded OpGen Media, which he sold in a 7-figure exit at age 21.

They talked about:

🏢 Building OpGen Media and leading it to a 7-figure exit

🤝 Surrounding yourself with successful people

🐋 Landing big clients and growing the business

🚫 Learning from failed business ventures

🚀 The importance of going big in business

⚖️ Making decisions as a founder, operator, and investor

📜 Full transcript:

https://theknowledge.io/brandonpindulic-3/

📹 Watch on Youtube:

https://youtu.be/d9R-Yj6wfKE

🗣 Mentioned in the show:

Spacebar Ventures | http://spacebarventures.com/

JasBerry Chauffeur | https://nicholasanglin.myportfolio.com/

Karmaloop | https://www.karmaloop.com/

Wasabi Ventures | https://www.wasabivp.com/

Proof HQ | https://business.adobe.com/products/workfront/proofhq.html

Workfront | https://en.wikipedia.org/wiki/Workfront

Adobe | https://en.wikipedia.org/wiki/Adobe

Oracle | https://en.wikipedia.org/wiki/Oracle_Corporation

Citrix | https://en.wikipedia.org/wiki/Citrix_Systems

DocuSign | https://en.wikipedia.org/wiki/DocuSign

American Marketing Association | https://en.wikipedia.org/wiki/American_Marketing_Association

Master Service Agreement | https://en.wikipedia.org/wiki/Master_service_agreement

Companion Ventures | https://companyon.vc/

American Express | https://en.wikipedia.org/wiki/American_Express

Infor | https://en.wikipedia.org/wiki/Infor

Ziff Davis | https://en.wikipedia.org/wiki/Ziff_Davis

Planet Compliance | https://www.planetcompliance.com/

Regulatory technology | https://en.wikipedia.org/wiki/Regulatory_technology

HubSpot | https://en.wikipedia.org/wiki/HubSpot

SAP | https://en.wikipedia.org/wiki/SAP

Salesforce | https://en.wikipedia.org/wiki/Salesforce

Subscribed | https://www.subscribed.net/

Hot hand fallacy | https://en.wikipedia.org/wiki/Hot_hand

Pardon | https://www.pardon.com/

Optimism | https://www.optimism.com/

Hermes Robotics | http://hermes-robotics.com/

Rick Guerin | https://en.wikipedia.org/wiki/Richie_Guerin

Warren Buffet | https://en.wikipedia.org/wiki/Warren_Buffett

Charlie Munger | https://theknowledge.io/can-you-beat-your-opponent-in-their-own-game-mungers-law-and-the-art-of-the-steelman/

The cost of being King | https://www.theknowledge.io/the-cost-of-being-king-why-all-the-tech-bros-are-single/

Jeff Bezos | https://en.wikipedia.org/wiki/Jeff_Bezos

Elon Musk | https://theknowledge.io/elons-law-beating-hofstadters-law-with-ridiculous-deadlines/

Proof HQ | https://business.adobe.com/products/workfront/proofhq.html

👤 Connect with Brandon:

Twitter: @bpindulic | https://twitter.com/BPindulic

Website: Spacebar Ventures | http://spacebarventures.com/

Subscribed | https://www.subscribed.net/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Sondre Rasch, Co-founder and CEO of SafetyWing, a global social safety net for remote workers and companies.

A natural entrepreneur, Sondre started selling server space in his early teens whilst playing MMORPGs. While most kids were focused on high school, at 14 he was already planning to build a Silicon Valley company, something he'd eventually do twice as a Y Combinator founder with Superside and later SafetyWing.

Sondre used his own problems as a digital nomad to create solutions that now help thousands of people who want the freedom to work from anywhere.

They talked about:

🏙️ Why cities are now competing for nomads

🌐 The Rise of Internet Countries

🌱 How Reddit Keeps Subcultures Alive

🚀 How work is becoming borderless, not just remote

🛡️ Building safety nets for nomads (SafetyWing)

This is just one part of a longer conversation, and it's the third part. You can listen to the earlier episode here:

Part 1: https://theknowledge.io/sondrerasch-1/

Part 2: https://theknowledge.io/sondrerasch-2/

📜 Full transcript:

https://theknowledge.io/sondrerasch-3/

📹 Watch on Youtube:

https://youtu.be/t-8ZQWx3mLM

🗣 Mentioned in the show:

👤 Connect with Sondre:

Twitter: @SRasch | https://x.com/SRasch

Website: Safety Wing | https://safetywing.com/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Neville Medhora, an expert copywriter, best-selling author of "This book will teach you how to write better", and founder of Copywriting Course and SwipeFile.com.

Neville never set out to be a copywriter - it just kind of happened. He started out messing around with online businesses with his friends in the 2000s, got hooked on findings ways to optimise sales, and realised that the right words could make people take action. In this episode, Neville shares some of his wildest experiments (including trying out homelessness) and his parents reaction, how he almost got himself and Noah Kagan in trouble with Mark Zuckerberg, and the opportunities that AI can bring you - if you are paying attention now.

We talked about:

🚀 How tackling challenges helps you grow in life and business

🧠 Why having unstructured time is key for big, creative ideas

🔄 Whether a truly stable career path even exists

💰 The power of taking risks and trying new things

🔍 How being transparent in marketing builds trust that lasts

📜 Full transcript:

https://theknowledge.io/nevillemedhora-1/

📹 Watch on Youtube:

https://youtu.be/1yP0JgFLSWU

🗣 Mentioned in the show:

Noah Kagan https://noahkagan.com/

Mark Zuckerberg https://en.wikipedia.org/wiki/Mark_Zuckerberg

Gary Halbert https://thegaryhalbertletter.com/home/

Ramit Sethi https://en.wikipedia.org/wiki/Ramit_Sethi

Sam Parr https://x.com/thesamparr

House of Rave https://thehouseofrave.com

AppSumo appsumo.com

Facebook https://www.facebook.com/

The Hustle https://thehustle.co/

Google google.com

Ducati https://www.ducati.com/

KPMG kpmg.com

Bain https://www.bain.com/

McKinsey https://www.mckinsey.com/

Mayer Brown https://www.mayerbrown.com/

MTV https://www.mtv.co.uk/

ChatGPT https://openai.com/index/chatgpt/

Twitter / X x.com

TikTok tiktok.com

👤 Connect with Neville:

Twitter / X: https://x.com/nevmed

Marketing SwipeFile: SwipeFile.com

Course: CopywritingCourse.com

Instagram: https://www.instagram.com/neville_medhora/

YouTube: https://www.youtube.com/kopywriting

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favourite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.

A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.

We talked about:

🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout

🤔 Mindset & Decisions – Priorities, big choices & challenges

🧠 Awareness & Focus – Attention, non-fixation & efficiency

🎨 Productivity & Structure – Creativity, discipline & idea management

📝 Writing & Self-Discovery – Process, organising & personal growth

🥷🏽 Missionary vs. Mercenary – Mindset & long-term fulfilment

📜 Full transcript:

https://theknowledge.io/michaelashcroft-4/

📹 Watch on Youtube:

https://youtu.be/wTfFtMnnAk0

🗣 Mentioned in the show:

Alexander Technique | https://en.wikipedia.org/wiki/Alexander_Technique

KPMG | https://kpmg.com/xx/en/home.html

Escape from Freedom | https://amzn.to/3PtObCp

Erich Fromm | https://en.wikipedia.org/wiki/Erich_Fromm

NaNoWriMo | https://nanowrimo.org/

Jonny Miller | https://www.theknowledge.io/jonnymiller/

Luca Dellanna | https://www.theknowledge.io/lucadellanna/

Ergodicity | https://amzn.to/47TWBd8

Christine Carrillo | https://www.theknowledge.io/carrillo/

The Carbon Trust | https://www.carbontrust.com/

Perceptual control theory | https://en.wikipedia.org/wiki/Perceptual_control_theory

Frederick Matthias Alexander | https://en.wikipedia.org/wiki/F._Matthias_Alexander

Richard Wiseman | https://en.wikipedia.org/wiki/Richard_Wiseman

The Luck Factor | https://amzn.to/3PpX1Qe

Six degrees of separation | https://en.wikipedia.org/wiki/Six_degrees_of_separation

Dzogchen | https://en.wikipedia.org/wiki/Dzogchen

Hooked | https://amzn.to/3PtSU5w

Nir Eyal | https://en.wikipedia.org/wiki/Nir_Eyal

Sam Harris | https://en.wikipedia.org/wiki/Sam_Harris

Psycho-physical Unity | https://mouritz.org/companion/article/psycho-physical-unity

Hunter S. Thompson | https://en.wikipedia.org/wiki/Hunter_S._Thompson

David Kadavy | https://www.theknowledge.io/kadavy/

Duolingo | https://www.duolingo.com/

Notion | https://www.notion.so/

James Altucher | https://en.wikipedia.org/wiki/James_Altucher

Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman

Paul Millerd | https://www.theknowledge.io/paulmillerd/

Pathless Path | https://amzn.to/3i4LF7J

Khe Hy | https://www.theknowledge.io/khehy-1/

Rules Aren't Real | https://www.theknowledge.io/issue68/

Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/

Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss

👤 Connect with Michael:

X/Twitter: @m_ashcroft | https://x.com/m_ashcroft

Course: Alexander Technique | https://expandingawareness.org/courses/

Website: Expanding Awareness | https://expandingawareness.org/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with entrepreneur and writer Jonathan Goodman. Jon built the ​Personal Trainer Development Center​ ($35M+ rev), hosts the ​Obvious Choice podcast​, and is the author of several books, including ​Viralnomics​, and his latest book, ​The Obvious Choice: Timeless Lessons on Success, Profit, and Finding Your Way​.

They talked about:

💡 Standing out in a crowded industry

🔄 Developing leapfrog skills

⏳ Playing the long game in business and life

🎯 The power of focus and prioritisation

👨‍👩‍👦 How family amplifies success

💪 Building freedom through constraints

📜 Full transcript:

theknowledge.io/jonathangoodman-2/

📹 Watch on Youtube:

https://youtu.be/JL-ag5IcOOU

🗣 Mentioned in the show:

The Obvious Choice (Book) | https://amzn.to/3X3eQsT

Seneca | https://en.wikipedia.org/wiki/Seneca_the_Younger

Ergodicity (Concept) | https://theknowledge.io/lucadellanna/

Luca Dellanna | https://twitter.com/@DellAnnaLuca

Parkinson's Law | https://en.wikipedia.org/wiki/Parkinson's_law

ChatGPT | https://openai.com/chatgpt

Perplexity AI | https://www.perplexity.ai/

First Principles Thinking | https://fs.blog/first-principles/

Elon Musk | https://en.wikipedia.org/wiki/Elon_Musk

👤 Connect with Jonathan:

Instagram: https://www.instagram.com/itscoachgoodman/?hl=en

Website: The PTDC | https://www.theptdc.com/

Weekly Newsletter: 5 Reps on Friday | https://www.theptdc.com/newsletter-subscribe

Latest Book: The Obvious Choice | https://amzn.to/42eJ7IG

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Thatcher Wine, a creative entrepreneur, writer and book curator. He is the Founder & CEO of Juniper Books, a company that creates custom book collections and designs special book sets. He is the author of The Twelve Monotasks: Do One Thing at a Time to Do Everything Better that provides a clear and accessible plan for life in the 21st century and also the coauthor of For the Love of Books: Designing and Curating a Home Library.

They talked about:

📚 The evolving role of books in modern life

🏛️ Creating custom libraries for celebrities

⏰ Finding time to read in a busy world

💫 The art of book curation

🧠 The power of monotasking

📱 Breaking free from digital distractions

📜 Full transcript:

theknowledge.io/thatcherwine-2/

📹 Watch on Youtube:

https://youtu.be/7bSXJa3ct2w

🗣 Mentioned in the show:

Juniper Books | https://juniperbooks.com

Gwyneth Paltrow | https://en.wikipedia.org/wiki/Gwyneth_Paltrow

Shonda Rhimes | https://en.wikipedia.org/wiki/Shonda_Rhimes

The Twelve Monotasks | https://amzn.to/4hpRK85

For the Love of Books | https://amzn.to/4hkM27k

Kitchen Confidential by Anthony Bourdain | https://amzn.to/4hJWx3Z

Kurt Vonnegut | https://en.wikipedia.org/wiki/Kurt_Vonnegut

Slaughterhouse Five | https://amzn.to/413w6Az

Cat's Cradle | https://amzn.to/3Q5bu4C

Breakfast of Champions | https://amzn.to/433jVp9

The Quilted Giraffe Restaurant | https://en.wikipedia.org/wiki/The_Quilted_Giraffe

👤 Connect with Thatcher:

Instagram: https://www.instagram.com/thatcherwine/

Website: https://www.thatcherwine.com/about

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Jason Shen, a three-time founder, writer, executive coach, and NCAA gymnastics champion. Jason Co-founded RideJoy, a ridesharing platform backed by Y Combinator, and later built Midgame, an AI gaming company that was bought by Meta. As CEO of Refactor Labs, he helps founders and teams build successful companies. He wrote The Path to Pivot and Weirdly Brilliant, sharing lessons on resilience, leadership, and reaching your full potential.

They talked about:

🚀 The realities of startup founding and pivoting

🤝 Navigating co-founder relationships

🌱 How early experiences shape entrepreneurial paths

💡 The power of focus in building successful businesses

🧭 Coaching founders through critical challenges

🚧 Choosing your path as a founder

📜 Full transcript:

theknowledge.io/jasonshen-2/

📹 Watch on Youtube:

https://youtu.be/j84a6-GuF18

🗣 Mentioned in the show:

Stanford University | https://www.stanford.edu/about/

Y Combinator | https://www.ycombinator.com/about

Etsy | https://www.etsy.com/

Burning Man | https://burningman.org/about/about-us/

Boston University | https://www.bu.edu/admissions-overview/

Kelly Wilde Miller | https://kellywildemiller.com/

Ray Kurzweil | https://www.britannica.com/biography/Raymond-Kurzweil

Paul Graham | https://en.wikipedia.org/wiki/Paul_Graham_(programmer)

Jessica Livingston | https://en.wikipedia.org/wiki/Jessica_Livingston

Sam Altman | https://en.wikipedia.org/wiki/Sam_Altman

Christopher Columbus | https://www.britannica.com/biography/Christopher-Columbus

Nassim Taleb | https://en.wikipedia.org/wiki/Nassim_Nicholas_Taleb

Richard Dawkins | https://en.wikipedia.org/wiki/Richard_Dawkins

NVIDIA | https://www.nvidia.com/en-us/

East India Trading Company | https://en.wikipedia.org/wiki/East_India_Company

Connect with Jason:

Twitter: https://x.com/JasonShen

Website: https://www.jasonshen.com/

The Path to Pivot: https://amzn.to/4iFFRfh

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede

David speaks with Luca Dellana, an author, business consultant, and lecturer who helps companies increase their revenue through better people and risk management. Luca has been featured at Nudgestock, the largest behavioural sciences conference, as well as on Econtalk, among other platforms. More than 25,000 people around the world read Luca regularly. He’s the author of over ten books, with his latest being Winning Long-Term Games: Reproducible Success Strategies to Achieve Your Life Goals.

They talked about:

📉 The cost of risk-taking

⚙️ How over-regulation kills innovation

🎲 How to make vision a team effort

📣 How populism hinders long-term success

💸 Luxury beliefs and the reality of prosperity

⚖️ How scarcity shapes our perception of prosperity

This is just one part of a longer conversation, and it's the second part. You can listen to the earlier episode here:

Part 1: *🎙️* Trust, Skills, and Winning Long-Term Games with Luca Dellana (Episode 129)

You can also check out Luca Dellanna's first appearance on The Knowledge Podcast here:

🎙️ Ergodicity and Decision-making with Luca Dellanna (Episode 59)

📜 Full transcript:

theknowledge.io/lucadellana-2/

📹 Watch on Youtube:

https://youtu.be/PxFiTDyvoi4

🗣 Mentioned in the show:

FAANG | https://www.investopedia.com/terms/f/faang-stocks.asp

Michael Saylor | https://www.michael.com/

Berkshire Hathaway | https://www.berkshirehathaway.com/

Bitcoin | https://theknowledge.io/what-is-cryptocurrency/

Poverty and Prosperity | https://luca-dellanna.com/books/preorder

MicroStrategy | https://www.microstrategy.com/

Naval Ravikant | https://nav.al/

COVID | https://theknowledge.io/issue7/

Survivorship Bias | https://en.wikipedia.org/wiki/Survivorship_bias

European Union | https://european-union.europa.eu/index_en

Donald Trump | https://en.wikipedia.org/wiki/Donald_Trump

Peter Thiel | https://en.wikipedia.org/wiki/Peter_Thiel

Per Bylund | https://perbylund.com/

Rob Henderson | https://www.robkhenderson.com/

Niels Hoven | https://www.nielshoven.com/

National Health Service | https://www.nhs.uk/

Eurozone | https://en.wikipedia.org/wiki/Eurozone

The Matthew Principle | https://en.wikipedia.org/wiki/The_rich_get_richer_and_the_poor_get_poorer

👤 Connect with Luca:

Twitter: https://twitter.com/DellAnnaLuca

Website: https://luca-dellanna.com/about/

Latest Book: Winning Long-Term Games | https://amzn.to/3OQuD9T

Upcoming Book: Poverty and Prosperity | https://luca-dellanna.com/books/preorder

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

📸 Instagram: https://www.instagram.com/delikwu/

🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

My Favorite Tools

🎞️ Descript: https://bit.ly/descript-de

📨 Convertkit: https://bit.ly/convertkit-de

🔰 NordVPN: https://bit.ly/nordvpn-de

💹 Nutmeg: http://bit.ly/nutmegde

🎧 Audible: https://bit.ly/audiblede