The Landscaping Growth Script

You’ve got the time — now it’s time to use it wisely. 

In Part 2 of our Off-Season Checklist series, Katy Doss dives into the backend systems and strategies that help luxury outdoor brands close more deals and create better client experiences. 

If Part 1 was about visibility, Part 2 is about what happens after they find you. We’re talking email automations, Google profile cleanup, getting on video (even if you hate it), offboarding clients like a pro, and tightening up that sales process so your proposals actually convert. 

Because affluent buyers expect more — and these five off-season moves help you deliver. 

What You’ll Learn: 

Download the free Off-Season Checklist at scriptmarketingco.com/resources, and get ready for a smarter, smoother 2026. 

The installs may be slowing down, but this is not the time to go quiet. 

In this episode of The Landscaping Growth Script, we’re kicking off a two-part series designed to help luxury outdoor product and service businesses make the most of their off-season. 

Host Katy Doss breaks down 5 key marketing moves to set you up for a profitable and less chaotic 2026 — from refining your messaging and using AI the right way, to overhauling your visual assets and finally getting that truck wrap redesign off your to-do list. 

Whether you’re a landscape pro, outdoor builder, or custom lighting company, this checklist is your playbook for using the slower months to get ahead (instead of just catching your breath). 

If you want better clients, smoother systems, and marketing that actually supports your sales — this is where it starts. 

What You’ll Learn: 

Download the free Off-Season Checklist at scriptmarketingco.com/resources, and get ready for a smarter, smoother 2026. 

Other episodes and guides mentioned:

You’ve probably heard the phrase “marketing funnel” tossed around like confetti — but what does it actually mean? And more importantly, how does it apply to your outdoor product or service business? 

In this episode of The Landscaping Growth Script, Katy Doss of Script Marketing breaks down the three essential stages of the marketing funnel: Awareness, Consideration, and Conversion. 

You’ll learn: 

Whether you're running Pinterest ads, sending direct mail, or still stuck shouting “Book Now!” into the marketing void — this episode is going to help you build a smarter, more balanced strategy that actually works. 

Other episodes mentioned:

Wish you could clone yourself to crank out proposals, social content, and blog posts without burning out? Good news: you kinda can. 

In this episode of The Landscaping Growth Script, host Katy Doss breaks down custom GPTs - your new not-so-secret weapon for saving time, staying on-brand, and scaling your business without adding a single person to payroll. 

Whether you’ve never heard of a custom GPT or you’re still wondering if AI is just a fad, this episode will show you: 

If you’re juggling high-end projects and still trying to write your own email blasts at 9 PM… this tool is about to change your life. 

Bonus: Grab our free guide to setting up your own custom GPT at scriptmarketingco.com/guides.

Your ideal clients may not be buying a pergola in December—but they are Googling it.

In this episode, Katy breaks down Google’s newest Q4 updates and what they mean for luxury outdoor businesses selling high-consideration services. From discovery-driven search and storytelling in AI Overviews to smarter YouTube strategy and AI-powered ad tools, you’ll learn how to influence affluent buyers now so you win the work in spring. 

You’ll learn: 

In this episode of The Landscaping Growth Script, we’re breaking down the difference between marketing and sales—and why both are essential if you want to grow your outdoor business with high-end clients. 

You’ll learn: 

Whether you're a pool builder, landscaper, lighting designer, or anyone in the luxury outdoor space, this episode will help you stop spinning your wheels and start getting serious results. 

You’ve wrapped up a big outdoor project. The client’s happy. You’re exhausted. Time to move on, right? 

Not so fast. 

In this episode, I’m joined by Jamie Shibley of The Expressory to talk about one of the most overlooked revenue-generating strategies in your business: thoughtful gifting. And no, we’re not talking about branded koozies or stress balls. We’re talking about strategic, meaningful follow-ups that turn happy clients into raving fans who refer you over and over again. 

We dig into: 

If you’re ready to stop leaving money on the table after each install, this episode is for you. 

The Expressory

People don’t drop $150K on a backyard renovation because it works on paper. They do it because it feels like the right decision—and then they justify it later. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down the five emotional drivers that move affluent homeowners from “that’s nice” to “where do I sign?” 

We’ll explore: 

If you want to attract higher-quality clients, close bigger deals, and stop competing on price, this episode will show you how to make your brand feel like the obvious choice. 

Gen X may not be trending on TikTok, but they’re quietly driving one of the biggest spending waves in home improvement — and they’re wildly overlooked in most marketing strategies. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down why Gen X is your secret weapon if you sell luxury outdoor products or services. We’ll talk about who they are, what motivates them, how they make buying decisions, and — most importantly — how to actually reach them. 

You’ll learn: 

If you’ve been focusing all your efforts on Millennials or Boomers, this episode will make you rethink your entire strategy. 

Because Gen X isn’t waiting — they’re ready to buy. You just need to show up. 

Your website is either your hardest-working salesperson… or the reason affluent buyers click over to your competitor. In this episode of The Landscaping Growth Script, Katy Doss breaks down the 20 biggest dos and don’ts of building a website that attracts, impresses, and converts high-end homeowners. 

From why professional photography matters to the mistakes that make you look dated (hello, autoplay video with sound), Katy shares practical tips to make your site feel as polished as the luxury products and services you sell. Whether you’re launching a new site or fixing up the one you’ve got, this episode will help you turn your website into a sales tool that works 24/7. 

And don’t miss the free Website Audit Checklist at scriptmarketingco.com/resources.