The Landscaping Growth Script

Humor can be a marketing superpower—if you know how to use it. In this episode, we’re talking about how to inject humor into your luxury outdoor marketing without looking unprofessional, cheesy, or like you just discovered memes in 2021. 

You’ll learn: 

Plus, I’ll share how we used humor in our own Script podcast promo video—and why it worked so well. 

If you want even more examples and prompts, download the free guide at scriptmarketingco.com/guides. 

Feel like your competitor has a sign in every yard and a billboard on every block? Welcome to life as the underdog.  

But being the little guy in your market doesn’t mean losing—it means leaning into what makes you different.  

In this episode, Katy Doss of Script Marketing breaks down how to market like a pro when you’re not the top dog. From flipping the narrative on your size to outshining the big guys with better content, faster service, and bolder personality, you’ll get real-world strategies for turning “small” into “specialized.”  

Plus, Katy shares five things you can do this week to turn your underdog status into your unfair advantage. 

LinkedIn isn’t just for job hunters and tech bros anymore. In 2025, it’s a powerful discovery tool for affluent homeowners—and a major missed opportunity for luxury outdoor brands that ignore it. 

In this episode, Katy Doss breaks down exactly how outdoor product and service businesses can use LinkedIn to stay top of mind, build trust, and drive more sales (without sounding like a corporate brochure). She shares 10 smart, specific strategies—from using multi-image posts and native documents to activating your team and embracing short-form video. 

And the best part? These tips don’t require dancing, ads, or a massive following. They’re designed for thoughtful brands that sell lifestyle and craftsmanship. 

Referenced: 

Connect with Katy on LinkedIn: www.linkedin.com/in/katyharperdoss 

To schedule a meeting with Katy or learn how Script Marketing can help your business reach affluent homeowners, visit scriptmarketingco.com or check the show notes. 

Your marketing is finally doing its job—leads are coming in, the phone is ringing, and prospects are reaching out. But here’s the big question: What happens when they do? 

In this episode of The Landscaping Growth Script, Katy Doss walks you through how to handle that very first sales conversation after your marketing has worked. Because whether you’re a landscape designer, outdoor product pro, or luxury service provider, that initial call or meeting sets the tone for everything that follows. 

We’ll talk about: 

If you haven’t revisited how you handle sales conversations in a while, this episode is your tune-up. 

If you’re not using Google Business Profile to market your outdoor business… you’re leaving money (and dream clients) on the table. 

In this episode, Katy Doss of Script Marketing breaks down how this completely free tool can become your best-performing, 24/7 sales rep. You’ll learn: 

If you’re an outdoor product or service business looking to get in front of affluent homeowners, this episode is your step-by-step guide. 

Plus, we’ve got a free downloadable Google Business Profile Checklist!

Is your email marketing just... existing? In this episode of The Landscaping Growth Script, host Katy Doss dives into 7 next-level email marketing tips specifically for outdoor product and service businesses. 

Whether you’re a landscaper, pool builder, outdoor kitchen pro, or anything in between—your emails should be driving clicks, building connections, and booking ideal clients. From sending at the right time (hint: not on the hour) to writing subject lines that actually get opened, this episode gives you real-world, implement-now strategies that help you stand out in a crowded inbox.  

You’ll learn: 

If you’ve ever looked at your email metrics and thought, “This could be better,” this one’s for you. 

Perfect for: luxury outdoor businesses ready to grow their brand with smarter, sharper email marketing. 

If you’ve ever said, “We just need more leads,” and then jumped into posting on Instagram, launching an ad, or updating your website without a real plan—you’re not alone. But that quick-fix approach? It’s likely costing you thousands of dollars and hours of time. 

In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing unpacks why skipping the strategy step in your marketing is one of the most expensive mistakes outdoor luxury businesses can make. You’ll learn: 

Plus, Katy shares real examples from high-end outdoor brands and a free downloadable Strategy Guide you can grab at scriptmarketingco.com/resources. 

Before you launch that next ad, tune in and get clear on the plan that should come first. 

What if growing your business wasn’t about working harder—but working less? 

In this episode of The Landscaping Growth Script, host Katy Doss is diving into the book “10X is Easier Than 2X” by Dan Sullivan and Benjamin Hardy. I’m sharing 7 game-changing lessons from the book—plus how I’m using them in my own business—and translating them into practical, powerful strategies for luxury outdoor product and service companies. 

If you're tired of the grind, buried in busy work, or stuck trying to scale with more effort instead of better systems, this episode is your wake-up call. 

We’ll cover: 

Whether you're building pergolas, designing luxury outdoor kitchens, or crafting high-end landscapes, this episode will help you stop playing small and start thinking 10X. 

Book: https://10xeasierbook.com  

Affluent homeowners don’t make fast, impulsive decisions—especially when it comes to high-ticket outdoor projects. If you want to sell to them successfully, you need to understand what really drives their behavior. 

In this episode of The Landscaping Growth Script, Katy Doss of Script Marketing breaks down five science-backed psychology principles that influence how affluent buyers think, decide, and ultimately say yes. From building trust to signaling status (without sounding salesy), these tips will help you market more effectively, connect more personally, and sell more confidently. 

Whether you’re selling luxury landscapes, outdoor kitchens, or high-end design services, this episode gives you the tools to reach buyers who expect more—and are willing to pay for it. 

Is traditional media dead? Not quite—but it does need a reality check. In this episode of The Landscaping Growth Script, Katy Doss breaks down which traditional marketing tactics still pack a punch (hello, high-end print mailers) and which ones should be gracefully retired (looking at you, FM radio ads). 

If you're a luxury outdoor product or service business trying to reach affluent homeowners, this episode is your cheat sheet. Katy walks through 10 common traditional media options—from newspaper ads to event sponsorships—and gives each one a clear "yay" or "nay" (with plenty of real talk and a little humor). 

You'll learn: 

Whether you’re reassessing your marketing budget or trying to blend digital and traditional media more effectively, this episode will help you make smarter decisions.