The Landscaping Growth Script

Think your outdoor brand isn't newsworthy? Think again. In this episode of The Landscaping Growth Script, Katy sits down with Colleen Gallagher, founder of Onwrd & Upwrd PR, to unpack the power of earned media and how luxury outdoor businesses can start getting press — without a publicist or a press release. 

From how to pitch the right stories to the right outlets, to why storytelling beats specs every time, Colleen shares practical tips (and some spicy truths) that’ll help you get noticed by the media — and by your ideal affluent clients. If you’ve ever wondered how to build visibility without feeling like a braggy show-off, this episode is your PR playbook. 

Show notes:

Think your outdoor brand isn't newsworthy? Think again. In this episode of The Landscaping Growth Script, Katy sits down with Colleen Gallagher, founder of Onwrd & Upwrd PR, to unpack the power of earned media and how luxury outdoor businesses can start getting press — without a publicist or a press release. 

From how to pitch the right stories to the right outlets, to why storytelling beats specs every time, Colleen shares practical tips (and some spicy truths) that’ll help you get noticed by the media — and by your ideal affluent clients. If you’ve ever wondered how to build visibility without feeling like a braggy show-off, this episode is your PR playbook. 

Show notes:

Think your clients only need you once? Think again. 

In this episode of The Landscaping Growth Script, Katy Doss breaks down how luxury outdoor service businesses can generate repeat business — even when the job seems like a one-and-done deal. 

Whether your ideal project is $25K or $250K, affluent clients expect more than a transaction. They want a partner. And when you know how to stay in front of them (without being salesy), you become their go-to for every phase — and every property. 

You’ll learn: 

If you’ve ever finished a big job and thought, “That was great — hope they call again someday,” this episode will show you how to make sure they do. 

Most outdoor businesses are flying blind when it comes to their website traffic. They have no idea how people are finding them—or why they aren’t showing up at all. That’s where Google Search Console comes in. 

In this episode, Katy breaks down how to use this free but often overlooked tool to uncover exactly what your clients are Googling, which pages are pulling their weight, and what might be quietly hurting your visibility online. No tech jargon. No overwhelm. Just a smart, simplified walkthrough of how to set up and use Search Console to make better marketing decisions. 

You’ll learn: 

Whether you’re selling pools, patios, outdoor lighting, or landscape design, this episode will show you how to stop guessing and start using real data to attract more of the right clients. 

Download the free Google Search Console guide here. 

That blog post from last year that got great traction? It’s not done working for you. In this episode, Katy Doss of Script Marketing breaks down how outdoor product and service businesses can repurpose high-performing content into new formats that reach more affluent buyers — without starting from scratch. 

You’ll learn: 

Plus, get a free downloadable guide with all 10 repurposing ideas at scriptmarketingco.com/resources. 

Stop reinventing the wheel. Start getting more visibility from what’s already working.

You know about ChatGPT — and let’s be honest, your competitors are already using it. So how do you stand out and stay ahead with AI? 

In this episode of The Landscaping Growth Script, host Katy Doss of Script Marketing shares three lesser-known AI tools that help outdoor product and service businesses market smarter, not harder. Whether you're tired of clunky PowerPoint decks, frustrated with generic AI answers, or just looking for a fresh way to ideate and create, these tools can save you time and elevate your brand. 

Here’s what you’ll learn: 

Plus, Katy shares real use cases, pricing info, and when not to use each tool — because not every tool fits every situation. 

If you’re ready to level up your marketing and reclaim a few hours in your week, this one’s for you. 

Grab the free AI Tools Cheat Sheet at scriptmarketingco.com/resources 

Most testimonials are soft praise — and completely miss the mark. If your client reviews say “Great team! Highly recommend!” but don’t actually sell, this episode is for you. 

In this episode of The Landscaping Growth Script, Katy breaks down why traditional testimonials fall flat — especially with affluent buyers — and how to flip them into powerful persuasion tools using the Objection-Crushing Framework. 

You’ll learn: 

If you’re ready to stop collecting compliments and start using testimonials that actually move high-end buyers to action — hit play. 

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business? 

In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depends on visual storytelling and a premium vibe). 

Whether you're a high-end landscaper, pool builder, or outdoor lighting pro, this episode gives you the info you need to decide if LSAs deserve a spot in your marketing toolbox — and how to actually make them work if you decide to use them. 

What you’ll learn: 

Tune in and find out if LSAs are your next best lead source… or just another marketing distraction. 

If marketing feels like an uphill battle, your brand might be to blame. 

In this episode of The Landscaping Growth Script, we’re breaking down why your brand is the foundation of all your marketing — and how an outdated, inconsistent, or unclear brand can quietly sabotage your efforts. 

You’ll learn: 

If you’re tired of chasing the wrong leads, constantly reinventing your messaging, or wondering why your premium product isn’t resonating with premium buyers… this episode is for you. 

Is your proposal helping you close the deal — or quietly killing it? 

In this episode of The Landscaping Growth Script, we’re diving into why those trusty old Word docs and flat PDFs won’t cut it anymore when you’re selling high-end outdoor products and services. 

Your affluent buyers expect more. A lot more. And your proposal is one of the most important tools you have to reinforce your brand, build trust, and justify your pricing. 

We’ll cover: 

If you want to sell luxury, you need to act like a luxury brand at every step — and this episode will show you how to do just that with your proposals.