1. Formed vs Informed – Why knowledge alone isn't enough; it's about building habits and structure that last.
   
    
2. Fitness With Purpose – How Johnny uses personalized coaching to meet people where they're at, not with cookie-cutter plans.
   
    
3. Faith-Driven Routine – How morning devotionals, nature walks, and service-focused living anchor Johnny’s business and life.
   
    
4. AI + Intimacy – Using AI for insights, but never replacing the human connection in sales, service, or coaching.
   
    
5. Structure = Freedom – Dads who want freedom must create structure like they would for their kids or business.
   
    

“It’s what you do in the dark that puts you in the light.” – Michael Phelps (shared by Johnny)

“A goal without a plan is just a dream. And motion is lotion, mate. Let’s get moving.” – Jeff Ross

“I want to talk to a human being. I want to hear the human behind the answer.” – Johnny Els

• 00:00 – Jeff’s wild dad intro + Johnny’s TrueFit backstory
  
   
• 03:30 – The difference between being formed vs informed
  
   
• 07:50 – Why one-on-one coaching brings deeper transformation
  
   
• 13:20 – How Johnny uses AI for deeper client understanding
  
   
• 16:45 – The future of marketing with AI & human touch
  
   
• 21:00 – Johnny’s daily Laptop Lifestyle routine
  
   
• 24:00 – Best advice for dads: structure is the secret
  
   
• 25:10 – Rapid Fire: tools, AI picks, and dad jokes (lean beef, anyone?)
  
   

• Guest: Johnny Els
  
   
• Website: TrueFit Academy
  
   
• Instagram: @truefitacademy
  
   
• Book: Coming soon via his website!
  
   

👉 Love this episode? Tag Johnny and Jeff on Instagram and share your top takeaway!
💪 Ready to build fitness and freedom with structure? DM Johnny @truefitacademy and start your journey today.
🎧 Don’t forget to subscribe, share, and leave a 5-star review on your fave podcast platform!

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• How The 4-Hour Workweek helped spark Michael’s transformation
  
   
• Why social media should be used for genuine connection, not just conversion
  
   
• The mindset shift from sales to service
  
   
• Tips for traveling well (on a budget) and maintaining meaningful relationships
  
   
• The power of trust, clarity, and contribution in building a laptop lifestyle
  
   

“Shut up and demonstrate.”
“Trust is at an all-time low—and clarity is the antidote.”
“A phone charging block is a must.”

• 00:00 – Jeff’s intro + Michael’s backstory
  
   
• 02:57 – How burnout led Michael to pursue nomadism
  
   
• 06:01 – Discovering purpose through movement
  
   
• 09:05 – The shift from ‘Sucksville’ to ‘Awesometown’
  
   
• 11:54 – Using social media as a tool for good
  
   
• 15:14 – Serving instead of selling
  
   
• 17:56 – Navigating relationships while living abroad
  
   
• 21:02 – Michael’s advice for aspiring digital nomads
  
   
• 23:55 – Travel gadgets that make life easier
  
   

Michael Catlow – Purpose-driven digital nomad, coach, speaker, and freedom lifestyle pioneer.

Find The Laptop Lifestyle Dad Show on your favorite platform:
📺 YouTube | 🎧 Spotify | 🍏 Apple Podcasts

Feeling stuck in your 9-to-5? Ready to shift from “Sucksville” to “Awesometown”? Tune in and discover how you can create your own freedom lifestyle—starting today. Then tag us @jeffreyross.live with your biggest takeaway!

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• Your voice is your superpower. People don’t follow brands—they follow energy.
  
   
• Express to connect. Stop blending in. Stand out with story and tone.
  
   
• AI is here to amplify, not replace you. Use it to bring more YOU to the table.
  
   
• Entertainment + education = influence. Your content should feel like a conversation.
  
   
• Profiling tools (DISC, Enneagram, StrengthsFinder) help unlock your authentic vibe.
  
   

“Don’t just build a brand—build a vibe that makes people feel like they belong.”
“Your quirks connect more than your credentials ever will.”
“Let AI lift your voice, not mute it. Authenticity is your algorithm.”

• [00:30] – Why expression is the glue of your brand identity
  
   
• [04:15] – The origin story behind Jeff’s caffeinated kangaroo brand 🦘
  
   
• [08:45] – Education + entertainment = connection (and conversions)
  
   
• [13:20] – Personality-based marketing: why it works
  
   
• [17:00] – How to sound like YOU—even with AI writing
  
   
• [26:00] – Jeff’s challenge to listeners: Stop hiding. Start expressing.
  
   

This is a solo firestarter with Jeff, designed to leave your audience with clarity and courage.

🎉 Full Series Recap:
V.O.I.C.E. =

• Values
  
   
• Origin
  
   
• Influence
  
   
• Clarity
  
   
• Expression

🔥 Want help unlocking your VOICE and turning it into content, cash, and community?
Join the Laptop Lifestyle Dads Academy and get access to AI tools, brand coaching, and a tribe of legends.

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• Clarity isn't clever—it's memorable and repeatable.
  
   
• A confused audience won’t buy; clear messaging creates trust and confidence.
  
   
• Your audience needs to feel seen, safe, and understood.
  
   
• Use simple, real-world language a 10-year-old can understand.
  
   
• Your brand message should highlight transformation, not just the tools.
  
   

“A confused mind never buys—but a clear message always converts.”
“Don’t sell the screwdriver, sell the beautiful bookshelf it builds.”
“You’ll feel like a broken record before your audience ever gets tired of hearing your message.”

• 00:00 – Jeff’s caffeinated intro + overview of the VOICE Framework
  
   
• 02:15 – Why clarity builds trust and confidence in your audience
  
   
• 05:45 – How to make your message BBQ-proof (so anyone can repeat it)
  
   
• 10:32 – Real-world examples of magnetic one-liners
  
   
• 14:40 – The transformation bridge: from Sucksville to Awesome Town
  
   
• 19:50 – Jeff’s clarity challenge + how to craft your own one-liner
  
   
• 21:35 – Sponsored shoutout for LLD Academy
  
   
• 23:00 – Dad joke of the day (Copywriters edition!)
  
   

None — this is a solo episode with host Jeff Ross.

Got a message but struggling to say it clearly? DM Jeff with the word "clarity" on social or email, and he’ll personally review your one-liner. Or better yet, join the Laptop Lifestyle Dads Academy to build your brand with story, systems, and social selling.

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1. Influence isn’t about followers—it's about impact.
   
    
2. Integrity and consistency are the true building blocks of trust.
   
    
3. Serve before you sell—value leads, pitches follow.
   
    
4. Be known for something. Create branded language and frameworks.
   
    
5. Empower others. True leadership multiplies.
   
    

• “People aren’t looking for a hero—they’re looking for a guide who’s come through the fire with the torch in hand.”
  
   
• “If all you ever post is ‘buy this, join that,’ you’re shouting into the void.”
  
   
• “Legacy > Likes. Reach isn’t influence. Influence is what life looks like when the lights go out.”
  
   

• 00:00 – Welcome & intro to the VOICE Framework recap
  
   
• 01:10 – What influence is not in today’s noisy world
  
   
• 03:45 – The 5 foundations to grow real influence
  
   
• 07:05 – Serving vs. Selling: How Jesus modeled true leadership
  
   
• 13:30 – Jab, Jab, Jab, Right Hook: Applying Gary Vee’s method
  
   
• 18:22 – The power of branded language & personal storytelling
  
   
• 24:00 – Creating ripple effects & empowering others
  
   
• 29:15 – The mission: Post to express, not impress
  
   
• 31:02 – Dad Joke of the Day: “Why did the influencer get kicked out of the jungle…?”
  
   
• 32:00 – Final CTA: Choose integrity, consistency, or service—and do it loud & proud
  
   

• Joseph McClendon III
  
   
• Zig Ziglar
  
   
• John Maxwell
  
   
• Gary Vaynerchuk
  
   
• Los Angeles Tribune
  
   
• LLD Academy
  
   

If you're ready to grow your leadership, income, and impact, join the Laptop Lifestyle Dads Academy and discover how to build a business that works for you—while becoming the leader you wish you had.
📩 Email: [email protected]
📌 Comment the word “INFLUENCE” on this episode to start your journey.

And don’t forget…
Post something today that doesn’t impress people—but expresses your leadership.

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• Your story is your superpower. People don’t buy what you do—they buy WHY you do it.
  
   
• The 5-step Origin Story Framework: Before → Trigger → Journey → Breakthrough → Now
  
   
• Stories build connection. Authenticity, not perfection, is what builds trust and drives influence.
  
   
• You don’t need trauma to tell your story. You just need truth.
  
   
• AI can help shape your story—but YOU are the voice behind it.
  
   

“You don’t build a brand on perfection. You build it with progression.”
— Jeff Ross

“Your story isn’t for you to keep—it’s the bridge to someone else’s breakthrough.”
— Jeff Ross

“If you’re not sharing your story, you’re doing an injustice to those who need to hear it.”
— Jeff Ross

• 00:00 – Welcome & context: VOICE Framework series
  
   
• 01:30 – Why your story matters more than your stats
  
   
• 05:00 – 5-step storytelling breakdown: Before → Trigger → Journey → Breakthrough → Now
  
   
• 13:00 – How AI can support (not replace) your storytelling
  
   
• 15:30 – Jeff’s personal origin story: a dark moment interrupted by love
  
   
• 23:45 – Mission and movement: how TDC was born
  
   
• 27:00 – Final encouragement + your storytelling challenge
  
   
• 29:00 – Dad joke of the week (because of course 😆)
  
   

• Donald Miller – Author of Building a StoryBrand
  
   
• Simon Sinek – “People don’t buy what you do; they buy why you do it.”
  
   
• Joseph McClendon III, Brene Brown, Zig Ziglar, John Maxwell – All referenced for their teachings on influence, emotion, and leadership
  
   
• Today’s Discipleship Community (TDC) – Jeff’s online church, birthed from his story
  
   

👉 Feeling stuck on how to share your story?
DM Jeff the word “VOICE” on Facebook or email [email protected] and get the next steps for building your personal brand with heart and clarity.

🔁 If this episode encouraged you, share it with someone who needs to hear it.

 

💬 Leave a review on your favorite podcast platform.

 

🧠 Revisit the 5-part VOICE Framework series and start crafting your story today.

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1️⃣ Values Are Your Brand Compass
Your content, your offers, and your message must be rooted in your values to cut through the noise and build trust.

2️⃣ Define Before You Design
Before you build your brand, get clear on what you stand for—and what you stand against.

3️⃣ Live It Before You Lead It
Don’t just post about authenticity. Lead with it. Your audience doesn’t want perfection—they want congruence.

4️⃣ Action Over Aesthetics
True alignment shows in the hard decisions. What partnerships have you walked away from because they didn’t match your values?

5️⃣ Create, Don’t Chase
When your content reflects your values, you’ll attract aligned people instead of chasing empty engagement.

💡 “Your values should feel like home, not hype.” – Jeff Ross

 

💡 “AI plus heart is your superpower.” – Jeff Ross

 

💡 “Don’t just craft a personal brand—become a personal standard.” – Jeff Ross

• 00:00 – Jeff's signature intro: VOICE™ Framework and the value of values
  
   
• 02:30 – Why values matter more than ever in the AI age
  
   
• 04:40 – Jeff’s top 3 core values: Ultimate Ownership, Transparency, Love
  
   
• 08:55 – Journal prompts to uncover your own core values
  
   
• 13:15 – The misalignment story that went viral
  
   
• 17:20 – How to take values from theory to action in your content
  
   
• 22:10 – Value-driven storytelling strategy (Struggle → Choice → Reward)
  
   
• 26:00 – The call to craft a values-led content piece this week
  
   
• 29:45 – The VOICE™ roadmap: Next up—Origin Story
  
   
• 30:55 – 🎙️ Dad Joke: “Why don’t marketers trust stairs? Because they’re always up to something.”
  
   

• None – This is a solo episode with host Jeff Ross
  
   

🔥 Grab your journal. Reflect on your core values. Then go post ONE content piece that reflects them.

 

🔥 Want to unpack your VOICE™ Framework deeper? DM Jeff the word VOICE on Facebook or email him at [email protected].

 

🔥 Subscribe and follow the show on your favorite platform—and share this episode with someone who needs help finding their voice.

▶️ YouTube: Laptop Lifestyle Dads Channel

 

🍏 Apple Podcasts: Listen Here

 

🎧 Spotify: Catch the Latest

🦘 Stay caffeinated. Stay legendary.
And remember: You don’t have to shout louder—you just need to stand stronger in who you are.
—Jeff Ross, The Laptop Lifestyle Dad Show

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1️⃣ V is for Values – Your internal compass. Define them and let them lead your brand.

2️⃣ O is for Origin – The story that shaped you is what will inspire your audience.

3️⃣ I is for Influence – Influence without integrity is manipulation. Lead with service and consistency.

4️⃣ C is for Clarity – Confusion kills conversion. Simplicity is your best strategy.

5️⃣ E is for Expression – Don’t try to fit the mold—build a brand that mirrors your real voice and vibe.

💡 “Your voice is not just welcome—it’s necessary.” – Jeff Ross

 

💡 “AI didn’t kill authenticity—confusion and comparison did.”

 

💡 “Leadership starts when you stop hiding your story.”

• 00:00 – LLD Signature Intro: Live from Tasmania
  
   
• 01:45 – What the VOICE Framework is and why it matters now
  
   
• 03:20 – Deep dive into V.O.I.C.E.
  
   
• 12:10 – The origin story behind this framework
  
   
• 15:35 – Why your personal brand is more than colors and fonts
  
   
• 18:50 – How AI helps you refine your voice—not replace it
  
   
• 21:00 – Tools, books, and mentors that inspired this model
  
   
• 25:40 – Final challenge to step up, speak out, and serve boldly
  
   
• 28:00 – Dad joke of the week & classic Jeff wrap-up 🎙️🦘
  
   

• Start With Why – Simon Sinek
  
   
• StoryBrand – Donald Miller
  
   
• DotCom Secrets – Russell Brunson
  
   
• Good to Great – Jim Collins
  
   
• The Hero’s Journey – Joseph Campbell
  
   

🎯 Want to find your VOICE and use AI to amplify your mission?
Join us in the Laptop Lifestyle Dads Academy or DM Jeff for the latest training inside our community.

📩 Screenshot your biggest insight and tag @jefferyross or use #LaptopLifestyleLegends.

🎧 Subscribe on your favorite platform and leave a review so more legends can hear this message!

🎧 Listen Now:
▶️ YouTube
🍏 Apple Podcasts
🎵 Spotify

🧠 Stay caffeinated. Stay legendary. Use your VOICE.
This is your host, Jeff Ross, signing off from Awesometown. 🎙️🦘

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1️⃣ Burnout is not a badge of honor. Mike opens up about his crash after years of hustling and how it led to his mission-driven life.

2️⃣ Real connections > automation. People want to feel your heart. AI is a tool, not a replacement for genuine storytelling.

3️⃣ Facebook is far from dead. Mike breaks down how organic reach, powerful posts, and authentic engagement still win.

4️⃣ Freedom starts with clarity. Before you go viral, know your values. Build a business that aligns with who you are.

5️⃣ Live where you're loved, not just where you're paid. Mike talks about the joy of living in Thailand and designing a life around purpose, not pressure.

💡 “If you don't tell your story, someone else will—and they probably won’t get it right.” – Mike Holp

💡 “People don’t connect with brands. They connect with people—real people.” – Jeff Ross

💡 “You don’t need ads to grow. You need connection.” – Mike Holp

• 00:00 – Signature LLD intro: caffeinated kangaroo energy
• 01:20 – Mike’s origin story: burnout, breakthrough, and Bali
• 04:15 – Why Facebook still works when you post with heart
• 07:30 – What “laptop lifestyle” really means (it’s not just beach photos)
• 10:45 – How Mike built a thriving Facebook group with no ads
• 14:00 – Organic content vs. over-automation
• 17:20 – The truth about AI and staying authentic
• 21:00 – How faith and alignment led Mike to Thailand
• 24:15 – The 3 post types that drive results (no ads required)
• 28:10 – Mike’s life and biz hacks for dads living the dream
• 31:00 – Dad joke & signature close: “Why did the AI coach get kicked out of church? He couldn’t stop automating the prayers!”

• Mike Holp – Digital Nomad & Facebook Growth Strategist | Creator of the Freedom Lifestyle Movement 👉 Follow Mike on Facebook

🔥 Inspired by Mike’s journey? Tag a mate who needs to hear this and let them know freedom is possible.

🔥 DM Jeff to learn how to build your own heart-led, AI-powered biz inside the Laptop Lifestyle Dads Academy.

🔥 Subscribe, review, and drop your best dad joke—we might read yours next episode!

🎧 Listen Now:

▶️ YouTube: Laptop Lifestyle Dads Channel

🍏 Apple Podcasts: Listen Here

🎧 Spotify: Catch the Latest

🧠 Stay caffeinated. Stay legendary. This is Jeff Ross and Mike Holp reminding you—freedom isn’t just a dream... it’s a decision. Let’s build it together. 🦘💻🔥

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1️⃣ The Power of Slow Growth:
Zak shares how slowing down, learning the fundamentals, and embracing the journey led to real momentum—not false starts.

2️⃣ From Scams to Significance:
Zak opens up about overcoming crypto scams and shady deals to rebuild with purpose and authentic leadership.

3️⃣ Using AI to Create Real Connections:
Learn how Zak uses ChatGPT not just for content creation, but as a second brain to craft deeper, more meaningful conversations.

4️⃣ Finding Your Voice Through Consistency:
Why showing up consistently with small wins stacked over time is the real key to influence—and income.

5️⃣ The Unseen Battles Behind Entrepreneurial Growth:
The emotional and mental battles every entrepreneur faces—and how embracing “the suck” leads to mastery.

💡 "Everyone wants success overnight. But the reality is, transformation is a day-by-day journey." — Zak Brown

💡 "Your story isn’t for you to keep—it’s a gift to help others move forward." — Jeff Ross

💡 "AI plus your heart = your superpower. It's not a replacement. It's an amplifier." — Jeff Ross

• 00:00 – LLD Signature Caffeinated Kangaroo Intro
  
   
• 01:30 – Meet Zak Brown: From California hustle to Thailand adventures
  
   
• 03:00 – Falling for scams & finding Jeff Ross through the chaos
  
   
• 05:00 – The biggest mindset shift: It's a journey, not a sprint
  
   
• 06:50 – Learning to lead without pitching everyone in sight
  
   
• 08:45 – How ChatGPT helped Zak craft deeper, more intentional conversations
  
   
• 10:50 – Why clarity beats chaos—and how Zak’s confidence grew
  
   
• 13:00 – Leadership lessons: identifying strengths, weaknesses, and building others up
  
   
• 15:40 – Favorite AI hacks: Using voice tones like Barack Obama & Simon Sinek for speeches
  
   
• 18:10 – Zak’s #1 advice for listeners: Lead with gratitude without expectation
  
   
• 20:00 – Dad Joke of the Episode: Why did the scarecrow win an award? 🌾😂
  
   
• 20:45 – Signature wrap-up and invitation to book a discovery call with Jeff
   

• Zak Brown — Purpose-driven entrepreneur, husband, father, and member of the ChatGPT Unleashed program.
  👉 [Follow Zak on Facebook] (you can update with link if you want)
  
   

🔥 If Zak’s story inspired you, DM Jeff the word “Unleashed” to find out how you can join the next ChatGPT Unleashed mentorship cycle.

🔥 Share this episode with someone who's ready to finally get out of "Sucksville" and start their journey to "Awesometown" 🦘🚀.

🔥 Don’t forget to subscribe, review, and drop your favorite dad joke—we love to feature our listeners' jokes on the show!

🎧 Listen Now:

▶️ YouTube: Laptop Lifestyle Dads Channel
 

🍏 Apple Podcasts: Listen Here
 

🎧 Spotify: Catch the Latest

🧠 Stay caffeinated. Stay legendary. Remember—your messy story today will be someone’s breakthrough tomorrow.
This is Jeff Ross, signing off with another boom sauce episode on The Laptop Lifestyle Dad Show! 🎙️🦘

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