The LashBase Podcast

The LashBase Podcast

By Jamie ButlerArtsFashion & Beauty
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The LashBase Podcast episodes

  • Training Academy of the Year Winner - Abbie Williams
    Welcome back to the LashBase Podcast!
    ⁣⁣
    In this episode, @lashbase_jamie talks to @luxelashesbyabbie - the winner of our 𝐁𝐞𝐬𝐭 π„π¬π­πšπ›π₯𝐒𝐬𝐑𝐞𝐝 π“π«πšπ’π§π’π§π  π€πœπšππžπ¦π² 𝐨𝐟 𝐭𝐑𝐞 𝐘𝐞𝐚𝐫 π€π°πšπ«π!
    ⁣⁣
    @luxelashesbyabbie discusses how she got into the lash industry, why she became a trainer, and all the positives/negatives that come with it.
    Pack with value and takeaways to help you grow your training business too. You are going to enjoy this one!
    32 min
  • 3 ways to increase your booking enquiries!
    Today's episode is short and sweet with 3 extremely actionable tips that can take you from no bookings to overbooked almost overnight.
    A lot of the lash and beauty industry focus so heavily on social media, keeping up with trends, gaining followers and racking up the likes. But that doesn't pay your bills.
    What I tell you in this episode will change everything for your business.
    I hope you enjoy listening.
    Hosted by me, @LashBase_Jamie
    Speak soon.
    Don't forget: 4 for 3 on all LashBase Pre-Mades at LashBase.co.uk and LashBase.com
    16 min
  • The Lash Club Online - "Spotlight Series" with LashBase Jamie

    Today’s episode is an interview that I did for The Lash Club Online for their β€œspotlight series”. The Lash Club Online is a subscription service for lash artists and offers education and guidance through every aspect of your lash business.

    This conversation goes heavy into business, products, brand, regulations and mindset. I have no doubt that you will find a lot of value throughout the whole chat.

    I hope you enjoy this episode as much as I enjoyed recording it.

    Find The Lash Club Online here: https://www.instagram.com/thelashclubonline/

    1 hr 11 min
  • Pro-Made Fans vs Pre-Made Fans vs Hand-Made Fans

    They are the lash industries most talked about product right now. Pro-Made Fans. Today's episode is all about answering the most frequently asked questions about the differences between pro-made, pre-made and hand-made volume fans.

    The taboo and stigma around pre-made fans may be a lot smaller than it was just 2 years ago and manufacturing has come a long way but there are still a lot of misconceptions and rejection for these industry challenging lash products.

    Big questions are answered in this episode including:

    What's the difference between pre and pro-made fans?

    What is the biggest misconception with pre and pro-made fans?

    Do they affect retention?

    Are they good value for money?

    What is the best way to apply them for the best results?

    Hosted by me, @LashBase_Jamie.

    Like what you hear? Share it on Instagram stories and let me know. Your feedback and sharing is always important.

    37 min
  • My View 3: The importance of staying relevant in the lash industry.

    The importance of staying relevant in the lash industry.


    Sharing some thoughts on the drive to work πŸ’­

    Staying relevant is an important challenge in achieving longevity in the lash industry. I have been in the industry long enough to understand that everything changes so you cannot be stubborn or let your ego stop you from changing your mind on something. No matter how strongly you believe in it.

    The pandemic has accelerated this most recent evolution in the industry with a large portion of lash artists that are active right now having under 2 years of experience under their belts.

    Have a listen to a few of my thoughts and let me know if you have noticed any changes.

    Let me know what you think!


    www.lashbase.co.ukΒ 

    8 min
  • How to get 80% of lash clients from Instagram. Looks by lol
    Social media can be a powerful tool for growing your lash business so we wanted to get one of the most successful to come and talk all about how she does it.
    Looks by lol (Lauren Cutler) has managed to build a client base that has mostly come from social media and it's not as complicated as you think.
    This is worth a listen if you are struggling with your social media presence.
    Hosted by @LashBase_Jamie
    Guest: @looksbylol
    34 min
  • Running your own lash salon - Rachel Doyle
    Today's episode is a special one. We had a chat with Rachel Doyle of the Devon Lash Dolls about what it takes to run a salon, manage staff, succeed at training, raise a family and everything in between!
    This episode can really help add some perspective to the mammoth task of running a salon whilst equally fill you with inspiration and motivation that you can achieve it too.
    A must listen. Enjoy.
    Hosted by @LashBase_Jamie
    Find and contact Rachel here: @theDevonLashDolls - www.thedevonlashdolls.co.uk
    36 min
  • Going from a part-time lash artist to a full-time artist - Lucy Contessa.
    Today’s episode of The LashBase Podcast is packed with inspiration and motivation.
    We were lucky to have Lucy Contessa join us to talk us through a major step in many lash artists careers…
    Going from part time to full time lash artist!
    It’s a huge risk and one that needs full commitment. But with the right mindset and plan, it’s a step that you won’t regret!
    Freedom both professionally and personally. If you’re considering making the change too or are just interested in how Lucy has done it, this is for you.
    Hosted by @LashBase_Jamie
    Find Lucy here: @LucyContessaMUA
    26 min
  • My View 2: Instagram & self-worth part 2

    Following on from yesterdays post on the importance of limiting your businesses reliance on Instagram.

    In my opinion, Social Media in general, can be a secondary marketing channel for lash artists.

    In this video, I explain more about 3 of the primary marketing strategies that I believe will transform your lash business.

    I also needed to clarify a misunderstood and miscommunicated point from yesterday’s video and apologise to @melissa_atlashpro (worth a follow 100%).

    10 min
  • My View 1: Instagram & Self-worth

    Introducing a new sub-series to the LashBase Podcast. Short, sometimes sharp, sometimes sweet views of the lash industry from Jamie @ LashBase.


    Taken from an IGTV video and filmed from a car. The audio quality isn't great but the message is clear.

    We hope you enjoy the first of many of these mini episodes. Let us know what you think via Instagram (@LashBase_Jamie & @LashBase_UK).

    Episode info:

    I have now witnessed more cases of lash artists Instagram account being hack than I can count on my hands.

    This more often than not happens when the lash artist is doing something that may not be "by the book" when it comes to using Instagram. A mysterious email offering "verification", a third party app promising to give them deeper insights or even an auto-engagement platform that will do all of your "liking" for you. It all sounds so enticing and helpful.

    But regardless of how it happens, losing your account is never fun.It's also ironic, the reason you can become a victim in the first place is also the reason for such despair when it happens. You attribute your personal and businesses self-worth to the amount of followers you have. The amount of likes you get. A blue tick.

    None of those things prove or indicate anything about your business or you as a person.

    Instagram can be a great tool for your business, but it can also be your downfall. As a lash artist (trying to fill your diary with clients) you DO NOT need to have thousands of followers. In fact, having thousands of followers from all over the world will actually have a negative impact on reaching the right audience!

    You can have a diary bursting at the seams without Instagram. Yet most spend 90% of their efforts ON Instagram.

    This is why I am so against "follow for follow" plans or "engagement pods" because none of them help you achieve what you really want. CLIENTS, MONEY, BUSINESS.

    Honest and open Instagram education is not easy to come by and the world we live in also contributes to chasing vanity metrics. But please understand, growing your business has nothing to do with how many disinterested, unengaged, irrelevant followers that you have.

    Side note: If you understand who your target audience is and create content that is valuable to them, you will grow your Instagram account the right way. 500 local, lash-extension-wearing potential clients is worth more than 10,000 lash artists from 200 miles away.

    5 min

About The LashBase Podcast

From the publisher's feed

The latest lash industry news, interviews and hot topics. Hosted by LashBase Jamie.