The Last Advertising Podcast

By Breaking and Entering MediaBusiness

The Last Advertising Podcast episodes

March 26, 2025 Behind the Work: The Missing Issue by Havas New York for The Harris Project
In this powerful episode, we go Behind the Work of The Missing Issue, a groundbreaking collaboration between Havas New York, Us Weekly, and The Harris Project. Executive Producer Josh Kornrich and Harris Project Founder Stephanie Marquesano join us to share how this campaign reframes the way media reports on celebrity overdoses by spotlighting co-occurring disorders and the intersection of mental health challenges and substance use issues.

See and purchase The Missing Issue here: https://magazineshop.us/products/us-weekly-exclusive-the-missing-issue and follow the Harris Project’s mission at https://theharrisproject.org/.
37 min
March 26, 2025 Graham North on Strategy, Honesty, and Building Brave Work at nice&frank
In this episode, we talk with Graham North, Co-Founder and Chief Strategy Officer at nice&frank, an independent agency built on radical honesty and transparency. Graham shares his journey from journalism and startups to advertising, detailing how his Brand Camp initiative at Goodby Silverstein & Partners laid the foundation for his agency’s bold, no-BS approach.

In this conversation, we cover:
The freedom and challenges of running an independent agency
The importance of balancing confidence with humility
Why honest conversations lead to braver, better creative work

Connect with Graham: https://www.linkedin.com/in/grahamnorth1/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
38 min
March 25, 2025 How Pedro Lerma Built an Independent Agency Driven by Purpose
In this episode, Pedro Lerma, CEO and Founder of LERMA, shares his path into advertising - from creating a bold Ad Age mock-up to landing a role at The Richards Group and eventually launching his own independent agency. With clients like Avocados from Mexico, The Home Depot, and Salvation Army, Lerma has built a purpose-driven agency that blends creativity with impact. Whether you're breaking into advertising or aiming to lead, Pedro’s insights on leadership, risk-taking, and agency culture are invaluable.

Connect with Pedro: https://www.linkedin.com/in/pedro-lerma-964142/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
47 min
March 20, 2025 M+C SAATCHI BREAK-IN: Nadja Bellan-White on Bold Leadership & Brand Reinvention
Nadja Bellan-White, Group CEO of M+C Saatchi North America, shares why bravery is the biggest trait separating great CMOs from the rest. From transforming global brands like Unilever and Coca-Cola to restructuring an entire country’s reputation, Nadja reveals how companies can reclaim cultural power and adapt to today’s business challenges. She also breaks down what makes M+C Saatchi the agency of choice for brands that want to shake things up. Reach out to [email protected] to connect.
Connect with Nadja: https://www.linkedin.com/in/nadja-bellan-white-she-her-ella-b281b84/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
34 min
March 19, 2025 M+C SAATCHI BREAK-IN: Stevie Archer on Cultural Power & Big Ideas That Win
Stevie Archer, Chief Creative Officer of M+C Saatchi North America, dives into the secret to creating work that gets people talking. She shares how to turn brands into cultural powerhouses, her strategy for breakthrough creative, and why Nike, Iceland, and other top brands dominate culture. Plus, her one question that unlocks creative blockages instantly. Reach out to [email protected] to connect.

Connect with Stevie:https://www.linkedin.com/in/steviearcher/

Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
39 min
March 18, 2025 M+C SAATCHI BREAK-IN: Alexandra Osorio on Culture, Influence & Brand Power
Alexandra Osorio, Regional MD of Influencer Engagement and Culture at M+C Saatchi Group, breaks down how brands can harness culture and influencer marketing to build deep consumer connections. She shares insights on authenticity vs. trends, what brands keep getting wrong, and how influencer strategy is evolving in 2025. If you want to stay ahead in culture, this episode is a must-listen. Reach out to [email protected] to connect.
Connect with Alexandra: https://www.linkedin.com/in/alexandraosorio/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

33 min
March 17, 2025 Blending Creativity & Performance Driven Marketing with Justin Hooper
In this episode, we sit down with Justin Hooper, SVP and Head of Creative at Wpromote, to explore the intersection of creativity and performance marketing. Justin shares his unique career journey - from working at creative agencies to leading the charge in performance marketing. He breaks down the marketing funnel, explains how brands can successfully blend creativity with data-driven strategies, and shares invaluable advice for those looking to break into the industry.

Connect with Justin: https://www.linkedin.com/in/justinmhooper/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all

46 min
March 13, 2025 The Secret to Winning Agency Partnerships with Adam Weil
In this episode, we sit down with Adam Weil, Director of Partnerships at White Rabbit Group, to uncover the secrets behind building strong agency partnerships. Adam shares his journey from launching a t-shirt brand in college to running a successful design agency and ultimately merging with White Rabbit.
In this episode we cover:
How agencies can deliver high-quality digital products
Why quality assurance is non-negotiable
How CRM skills can be a game-changer for your career

Connect with Adam: https://www.linkedin.com/in/adam-weil/
Learn more about White Rabbit Group: https://whiterabbit.group/

34 min
March 12, 2025 Brian Bonilla Breaks Down Ad Age’s 2025 A-List—Who Made the Cut?
Brian Bonilla, Senior Reporter at Ad Age, joins Geno & Jack at the B&E HQ to break down the 2025 A-List. He dives into the top agencies, the selection process, and what it takes to make the cut. Plus, we highlight standout categories and industry trends shaping the future of advertising. Tune in for an inside look at one of the most coveted rankings in the business!
47 min
March 12, 2025 Building 14th and Market: JP Petty III on Founding a Culture-First Agency
This week, we dive deep into the independent agency mindset with John “JP” Petty III, Founder & Executive Creative Director of 14th and Market. After a career working at Translation, United Masters, and Wieden+Kennedy, JP set out to build an agency that tells authentic stories, shapes culture, and creates work that makes people ask, ‘Is that an ad?’

In this conversation, we cover:
The transition from ad industry leader to indie agency founder
How JP built Bodega at Wieden and Kennedy and what it taught him about leadership
The unique challenges & advantages of running an independent agency
Why culture is the key to creative success - and how 14th and Market is shaping it
Key lessons for breaking into advertising & standing out in today’s industry

Connect with JP: https://www.linkedin.com/in/jpettyiii/
Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
59 min