The Last Advertising Podcast

Welcome to BrandSide from Breaking and Entering Media, where we spotlight top marketing executives from innovative brands. In this episode, host Geno Schellenberger chats with Ronak Patel, VP of Marketing at MoonBrew, a sleep supplement brand focused on improving rest and recovery without melatonin.

Ronak reveals the bold marketing moves that shifted MoonBrew from a daytime energy brand to a rising player in the sleep wellness market. Tune in to hear how strategic pivots and data-driven insights are helping this emerging brand gain momentum.

Connect with Ronak: https://www.linkedin.com/in/ronakpatel98/Check Out Breaking and Entering Media’s New Website: https://www.breaking-entering.com/

In this episode, Geno sits down with Jimon Boadi, a Junior Copywriter at Joan Creative and one of Ad Age's 23 Gen Zers to know in advertising. Jimon shares his unconventional journey from tech temp to junior strategist and now a rising copywriter. Tune in to hear how Jimon's knack for turning internet trends into Gen Z insights has shaped major campaigns and propelled his career.

Connect with Jimon on LinkedIn: https://www.linkedin.com/in/jimonboadi/overlay/contact-info/

In this episode, we sit down with Norm Shearer, Partner and Chief Creative Officer at Cactus, a purpose-driven agency known for its belief and behavior design approach. Norm shares his unique journey from chemistry student to creative leader and discusses his work in mental health with Grit Digital Health. He also reveals how his podcast Noobs helps aspiring advertisers break into the industry. Tune in for actionable insights and inspiration from one of the industry's top creative minds.

Connect with Norm: https://www.linkedin.com/in/norm-shearer-6975958/

Listen to Noobs Podcast: https://www.linkedin.com/in/norm-shearer-6975958/

In this episode, we talk with John Gibson, Managing Director and Head of Strategy at The Martin Agency. John offers valuable insights on leadership, collaboration, and how to break into advertising strategy. Plus, get an inside look at the strategy behind Oreo's "Wonderfilled" campaign and how it became a global success.

Connect with John: https://www.linkedin.com/in/johngibson3/

Join our GroupMe of 250+ aspiring advertising professionals for tips, tricks, and advice: https://groupme.com/join_group/102437585/xg5Z5tei

Join us as we chat with Kyle O’Brien, Agencies Reporter at Adweek, and Doug Zanger, Founder of Indie Agency News and former Adweek and The Drum Editor. These longtime friends share what they wish they had known starting out in advertising.

In this candid conversation, Kyle and Doug offer personal stories, humor, advice on navigating agency life, building relationships, and insights into agency communications and headline writing. Whether new to advertising or looking for fresh perspectives, this episode is packed with wisdom and entertainment.

In this episode of Breaking and Entering Advertising, hosts Geno Schellenberger and Cooper Colvig dive into the Crowbar Awards with Joe Staples, Chief Creative Officer & Partner at Mother Industries, and this brief's Guest Judge.

The Crowbar Awards is a global competition designed for aspiring advertisers to showcase their creativity, with the chance to win the prestigious blue crowbar. This brief focuses on Polaroid and taps into the power of nostalgia. Joe shares his expert insights on tackling creative briefs, offering practical advice that’s valuable for all advertising professionals.

The deadline for submissions is December 5, 2024, at 11:59 pm CT. Learn more and explore the brief at www.crowbarawards.com.

In this episode of the Breaking and Entering Advertising Podcast, Geno Schellenberger interviews Jeremy Heilpern, founder and CEO of Ammunition, a top Atlanta-based agency. Jeremy discusses his journey from rising through the ranks to launching Ammunition, emphasizing the power of niche expertise, passion, and relationship-building in advertising. He offers actionable advice for breaking into the industry, staying motivated, and understanding career goals. Tune in for insights from Jeremy's success and visit www.breaking-entering.com for more resources to support your advertising journey.

In this conversation, Geno Schellenberger and Brian Bonilla discuss the concept of sprint agencies and the growing trend of speed in the advertising industry. They explore different models of sprint agencies and how they offer quick and focused solutions to clients. They also discuss the implications of this model for the future of advertising and the role of junior talent in these agencies. Brian shares his advice for aspiring advertisers and emphasizes the importance of staying knowledgeable about industry trends and different ways of working.

Chapters

00:00 The Rise of Sprint Agencies

08:30 Threats to the Traditional Creative Model

13:31 Challenges and Opportunities for Junior Talent

15:08 Pricing and Range of Sprint Agencies

18:48 Choosing the Right Agency for Your Career

21:48 Staying Knowledgeable about Industry Trends

23:09 Upcoming Episode: Listen to Hear Our Next Special Guest

In the Breaking and Entering Advertising Podcast episode, host Geno Schellenberger interviews Alex Schill, Global Chief Creative Officer at Serviceplan Group, Europe's largest independent agency network. Schill delves into blending creativity with execution, hiring for potential, and the importance of self-confidence and challenging norms. He also shares his advertising journey and highlights the transparent, innovative culture at Serviceplan Group. Schill emphasizes creativity's power to change the world and offers advice for aspiring advertisers on breaking into the industry.

00:00 Introduction

00:36 Meet Alex Schill: Global Chief Creative Officer

01:26 Key Takeaways from Alex Schill

02:56 Starting the Conversation with Alex Schill

04:31 Service Plan Group: Independence and Innovation

13:30 Alex Schill's Journey into Advertising

16:40 Advice for Aspiring Advertisers

20:47 The Power of Creativity

25:42 Final Thoughts and Contact Information

In this episode of the Breaking and Entering Advertising Podcast, CEO of Dawn, Bob Kantor, explores the world of independent agency networks. He shares his career journey from founding an agency in college to leading global agencies, and the creation of Dawn. He discusses the concept of independent agencies, their benefits, and how they contrast with traditional holding companies. Bob provides insights on why specialized, independent agencies are more effective and highlights some agencies within Dawn’s portfolio. He also offers valuable advice for aspiring advertisers on the importance of gaining experience, internships, and finding mentors.

00:00 Introduction and Welcome
01:04 Bob Kantor's Career Journey
03:47 Starting an Agency in College
07:37 Advice for Aspiring Advertisers
11:18 Climbing the Corporate Ladder
13:56 The Importance of Strategy
22:00 The Birth of Dawn
23:45 Dawn's Unique Value Proposition
30:30 Highlighting Dawn's Agencies
39:42 Future Plans and Opportunities
42:18 Conclusion and Farewell