The Last Advertising Podcast

Aaron Starkman is the Global Chief Creative Officer at Rethink. And Partner.

He's really good at advertising.

Aaron's brilliance has catapulted Rethink to the forefront of the advertising world, earning titles like Ad Age's Creative Agency of the Year, Campaign Magazine's Global Independent Agency of the Year, and numerous Cannes Gold Lions.

But Aaron's journey wasn't always lined with accolades. He faced job losses and challenges that tested his resilience and creativity. You'll hear how Aaron turned setbacks into stepping stones, leading to groundbreaking work and industry-wide recognition.

His story is a testament to the power of perseverance and innovative thinking in advertising.

Connect with him on LinkedIn:

https://www.linkedin.com/in/aaron-starkman-5833b047/

In Episode 4 of Breaking with Brian Bonilla, hosts Brian Bonilla (Senior Reporter at Ad Age) and Geno Schellenberger (Comms Lead at Havas Chicago) dive into a range of topics, including the success of Havas Chicago's Wayfair campaign, the dynamics of the advertising industry, and recent trends in hiring creators within agencies.

They discuss the significant impact of executive moves in advertising and the rise of AI interns in agencies. The episode also covers the effects of mergers, acquisitions, and partnerships on mid-sized agencies, highlighting the changing nature of agency sizes and client project approaches.

NHL, NBA, NFL, MLB. You know these, but do you know PBR?

It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side.

Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience.

Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark.

Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.

Breaking Down Ad Age's A-List 2024

This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture.

They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry.

00:00 Special Episode Alert: The A-List Reveal

02:10 Unveiling the A-List: The Top Agencies of the Year

08:07 Deep Dive into the Top 10 Agencies of 2023

19:13 Exploring the Top 5 Agencies and Their Impact

24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive

26:16 The Story of Greg Han and the Impact of NFA

28:47 Unveiling the Strategy Behind Mischief's Success

32:39 Spotlight on Independent Agency of the Year

36:11 Exploring In-House Agency Excellence with Yeti

43:18 Agency Executive of the Year: A Story of Resilience

48:23 Wrapping Up: The Power of Brand and Agency Recognition

We have one of my favorite brands in the world, LinkedIn.

Kim Biason Chitra is Director, Global Brand Marketing at LinkedIn.

From breaking into the agency side to attending Northwestern University's Kellogg School of Business to earn her MBA, I asked her why she jumped from the agency to the brand side. I asked her about her MBA experience.

We learn about life on the other side and how she and her team at LinkedIn are bridging the gap between marketing and advertising.

In this episode of 'Breaking with Brian Bonilla,' Geno Schellenberger and Brian Bonilla discuss advertising stuff, including the recent merger between Barkley and OKRP to form BarkleyOKRP and the implications for the advertising industry. They discuss the importance of supporting neurodiverse employees in the workplace and share strategies agencies implement to create more inclusive environments. Additionally, the episode explores the challenges faced by students and recent graduates in finding jobs within the advertising industry, offering insights and advice on navigating these difficult times. A special guest joined the conversation, shedding light on her reporting on these critical industry issues.
00:00 Introduction and Catching Up
02:28 Agency Headline of the Week
10:36 Rapid Fire Headlines
22:33 Special Guest Introduction
22:52 Conversation with Special Guest
23:33 Discussing Neurodiversity in Agencies
24:17 Challenges Faced by New Graduates in Advertising
33:08 Advice for Breaking into the Industry
39:48 Closing

Nerding up and knowing the industry is one of the best ways to break into advertising. And, of course, to thrive in it.

This week, we learn from Kyle O'brien. Kyle is an Agencies Reporter and AgencySpy Editor at Adweek.

He emphasizes the benefits of starting in an agency, where one can learn important aspects of the advertising process in a supportive environment. His discussion about the evolving landscape of advertising, including the role of AI, offers a realistic yet optimistic view of the industry's future.

Blueprint by Breaking and Entering is a deep dive into various topics within marketing communications. Episodes range from 5 minutes to 5 hours.

Today, we feature Ty Gates from Mother USA. Ty is the Communications Director at Mother. Geno Schellenberger leads Comms at Havas Chicago. They discuss breaking into agency comms, new biz, PR and more.

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