The Last Advertising Podcast

Have you ever fallen in love with a brand so much that you could see yourself dedicating your career to it? 

This week, Josh Dobbie lets us in on his enchanting journey with Sorinex. Sorinex has been the leading innovator in American-made strength equipment since 1980.

This isn't about strength training or gym talk; it's about what happens when an individual forgoes traditional marketing norms, raises their hand, and passionately tells a brand's story to the world.

From the heartbeat of Sorinex's warehouse in Lexington to the global stage, Josh's dedication to brand authenticity is nothing short of inspiring. 

As we dive into this branding masterclass, you'll learn the art of seeking and sharing the profound human truths within every brand.

Hear the unexpected excitement in my voice as Josh's story unfolds. 

By the end of it, you might catch yourself daydreaming about that favorite coffee brand of yours, or that tent maker you always trusted, or perhaps a shoe brand you can't live without. 

If you've ever felt an intrinsic bond with a brand, maybe it's time to ponder on joining its story, just like Josh did.

Links:

Connect with Josh: https://www.linkedin.com/in/joshdobbie/

Connect with us: https://www.linkedin.com/company/66741635/admin/feed/posts/

Win a Crowbar to break into advertising: https://www.crowbarawards.com/

Diane Elliston demystifies the creative process. 

She is a teaching professor at the University of Colorado Boulder and is known for her ability to help her students break into amazing ad careers. 

College classes can cost hundreds of dollars, so we bring on the best educators to deliver their best advice to your ears for free. 

Diane puts on a masterclass that intertwines advertising creativity and strategy advice, backed by her years of experience in conceptual art, production and campaigns. 

Plus, she's equally informative and entertaining, so it's a fun listen. 

From the foothill mountains, you will want to listen to Diane's advice and probably want to enroll at CU Boulder, so beware.

Links:

Connect with Diane: https://www.linkedin.com/in/dianelliston/

Connect with us: https://www.linkedin.com/company/breaking-entering-podcast/

Win a crowbar to break into advertising: https://www.crowbarawards.com/

Discover the secret weapon of your career: your personal brand! Join host Jay Towns on "BYOB: Build Your Own Brand" as he uncovers the power of personal branding, showing you how to give your work a voice and open doors to exciting career opportunities.

Will Campbell is the CEO of the award-winning Quantasy + Associates advertising agency based in LA. 

Quantasy + Associates is an award-winning creative agency blending advertising, technology, entertainment and culture

Fun fact. Will got his start in marketing by working on one of my favorite shows/movies that aired in the early 2000s; you will have to listen to figure out which one! 

This episode discusses the importance of mental health and overall wellness for a thriving career and life. 

His message is you will be okay! Which is something we love to hear, but moreso, he gives fantastic advice on how to be better than okay. 

Quantasy has won numerous industry award recognitions, including Ad Age Small Agency of the Year, Effies, ANA, The One Show, Webby Awards and more. You will want to listen to break into this LA-based agency. 

Links:

Connect with Will: https://www.linkedin.com/in/1willcampbell/

Connect with Breaking and Entering: https://www.linkedin.com/company/66741635/admin/feed/posts/

Win a Crowbar to break into advertising: https://www.crowbarawards.com/

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Partner Episode Disclosure

This episode was made possible by a mutually beneficial deal - to help grow the podcast for the long term. Read more about our paid disclosure:

https://docs.google.com/document/d/1Tp4Fw7p2aHthT8MVgW3WKDCdnO_T9i6eajQrpUBmyPY/edit?usp=sharing

My goodness, this is a good one. 

Willie Baronet is a professor of advertising at the Temerlin Institute of Advertising at Southern Methodist University. 

Willie Baronet owned his own agency for 15 years. 

Willie Baronet has also been buying signs from homeless people across the country for the past 20+ years, and his art gallery and documentary is called "We Are All Homeless."

From breaking into advertising to advice on portfolios to advice on finding meaning in creativity and life, this episode has it all. 

You just might want to enroll in his classes, whether you're a high school senior or a high-level advertising creative executive.

Links:

Check out his gallery: http://www.weareallhomeless.org/

Connect with Willie: https://www.smu.edu/Meadows/AreasofStudy/Advertising/FacultyAndStaff/BaronetWillie

Win a crowbar to break into advertising: https://www.crowbarawards.com/

In this week's episode of the Breaking and Entering Advertising Podcast, we're joined by Owen Williams, the founder of the globally recognized talent recruitment agency, Outside Lines. 

Starting as a one-person shop in 2019, Owen's passion for cultivating influential teams has led Outside Lines to become a leading name in matching world-class talent with the right organizations.

With a history at renowned agencies like TBWA\Media Arts Lab, Mother, and 72andSunny, Owen brings a wealth of experience to the table.

Owen shares invaluable advice on navigating the advertising world, addressing common fears such as getting laid off, and emphasizing the power of human connections. 

Owen has insights you won't want to miss. 

Links

Connect with Owen: here

Connect with us: here

Learn more about Outside Lines: here

"Talent Unmasked" is our chance to credit those working hard on their advertising break-ins. This may be the nudge that a person needs to get noticed.

Today, Aidan Whitney explains the idea and how it came to life.

Nominate yourself or an aspiring advertiser to get them on the list and noticed by the best advertising agencies and recruiters.

https://docs.google.com/forms/d/e/1FAIpQLScyWPNSG7L-pGEj5TvW9eheRKJWO4LHBVRieh5vkeSs2ix5PA/viewform

Connect with Aidan and hire him! Here: https://www.linkedin.com/in/aidan-whitney/

"If we win the NSAC competition, I will let you all shave my head"- an actual quote by this week's guest former student. 

If that doesn't portray passion, maybe the 30+ years of teaching creative advertising will. 

Professor Joe Bob Hester is an Associate Professor at one of the oldest public universities in the United States - the University of North Carolina at Chapel Hill. 

Much like Dean Smith, Roy Williams, and now Hubert Davis, Joe Bob Hester coaches his advertising students to be the best creatives they can be, to break in and win in the advertising industry. 

From learning beyond the ad trades to crafting independent studies to his love for the food culture in Durham - we talk advertising and advice. 

He also points out how he can tell if a student will be incredibly successful in any long-term career. 

Links:

Connect with him: here

Connect with us: here

Win a Crowbar to break into advertising: here

How should agencies take a multicultural approach? 

Maribel Orozco has led multicultural efforts at H/L Agency for the past 20 years. 

Born in Mexico City, she tells us her break-in story. Her perspective on how to target a variety of segments. 

And how H/L Agency has maintained client relationships for years longer than many of us have been alive. 

From Mexico City to the Bay Area, Maribel has learned a lot in her career. 

Take some time to hear her wisdom. If you connect with her and H/L Agency, you might very well end up with an internship or even a full-time job. 

Links:

H/L Agency Website: Here

Follow H/L Agency on LinkedIn: Here

Follow H/L Agency on IG: Here

Mark Barry is an assistant professor and program director of the Minerva Creative Portfolio Program at the University of Alabama. 

Minerva is the scrappy portfolio program from that football school in the Deep South.

It's a two-year portfolio program that allows students to build a competitive creative portfolio while getting their undergraduate (BA) or graduate (MA) degree in Advertising at The University of Alabama.

Mark runs it. So, we talk about Minerva and his advice for you on how to craft a portfolio that gets noticed by recruiters. 

Creatives, give this a listen for some tangible next steps. 

Links

Connect with Mark: here

Learn more about Minerva: here

Win a Crowbar to break into advertising: here