SaaS Metrics School

The Latest GRR Benchmarks

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Is gross revenue retention under attack at your SaaS company? The latest benchmark data says the ground has shifted under everyone.

In episode #380, Ben Murray breaks down the latest SaaS gross revenue retention benchmarks from Ray Rike's Benchmarkit report, the same data set Ben uses to benchmark his own client base. GRR is one of the power three metrics, and it is hard to scale without it. Pricing models are changing; seat-based pricing is under pressure, and AI is reshaping how revenue holds. If your board still treats 88% median GRR as the baseline, you are benchmarking against last year's reality.

  • Why median GRR fell from 88% to 84% year over year, and why the top quartile slipped from 95% to 91%
  • Whether the 95% GRR "elite" rule of thumb still holds, backed by three years of top-quartile benchmark data
  • Which pricing model retains revenue best, comparing pure subscription against usage-based and subscription-plus-usage
  • Why vertical SaaS is outperforming horizontal SaaS on retention, with a 90% median GRR versus 84%
  • How to benchmark GRR the right way by ACV segment instead of relying on dangerous aggregate numbers

    • Tune in to see where your gross revenue retention really stands, before your next board meeting or investor update.

    Resources Mentioned
    • Benchmarkit SaaS Metrics Benchmark Report, Ray Rike: https://www.benchmarkit.ai/2026-saas-ai-native-metrics
    • Ben's KPI app: https://softwaremetrics.ai/
    • Ben's blog post on 2026 GRR benchmarks: https://www.thesaascfo.com/saas-grr-benchmark-2026/
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      SaaS Metrics SchoolBy Ben Murray
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