The Launch Lab Podcast

When we look back at launches that didn't go 'to plan', we tend to think it was something major that knocked the entire thing off course.

But... that's not always the case! This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined.

In this episode, I'm sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021.

Before you dive in, all I will say is that what seemed like a insignificant part of the process ended up having 3x the impact expected... and not in a good way!

AND, I'm sharing exactly what I did 1 month later and got the results I had months before!

[4:15] A trip down memory lane to one of my most successful launches ever.

[6:20] Comparing October 2020 and April 2021.

[7:40] How did launch conversions change from 8% to only 2.5%?

[10:00] The lightbulb moment! And what attracted the wrong audience to my launch.

[12:00] The third attempt with a minor tweak that provided major results!

[14:30] Planning ahead to the next launch to ensure the same great results!

GET THE GUIDE!

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Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Is Apple's iOS14 the real reason your ads aren't working?

The unpopular truth, is that your ad results might not have anything to do with iOS14.

Before you get yourself worked up over what could be happening with your latest Facebook ad results, have a listen to this episode to discover the 3 ways to check whether iOS14 is playing havoc with your results, and what you can do about it if it isn't!

[3:05] Has the landscape of Facebook ads changed?

[5:30] Is iOS14 to blame for the issues you're experiencing?

[8:25] What is the key to knowing what's going on?

[13:50] What does it look like when iOS14 is reporting results properly?

[16:30] If you're still struggling and need extra support to navigate the changes brought on by iOS14, we're here to help!

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FREE Guide: 3 Steps to Fix an Ad that's Failing

https://lizmelville.com/troubleshoot

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Are trolls popping up on your posts? And not just popping up, but getting you down too?

You know who I mean... the people who show up in the comments on your ads and do their best to tear you down? The ones who offer no value and just exist to be hurtful in comments and make you miserable?

If these comments get you down and make you doubt yourself, I want you to listen - this is your time to do something about it! In this episode, I'm sharing my best tactics against nasty trolls!

We'll dive into what they're after, how to deprive them of it; and how to launch a perfect counter attack that will leave them feeling bewildered, silly, or even completely silence them!

[2:00] How do you know you've finally "made it"?

[4:30] Who are these trolls and what are they after?

[5:25] A look at one of the comments I received on my latest launch!

[7:00] What NOT to do when dealing with trolls.

[8:45] What can you even do about the trolls?

[15:10] Whatever you do, don't give them what they want.

How to Fill Your Online Course Using Facebook Ads With People Who Are Excited To Work With You

https://lizmelville.com/training

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Why did my launch fail? Why did no one show up? Should I even bother trying this again?

If these questions are going through your head​, you may have recently experienced a launch that just didn't measure up to your expectations!

, you may have recently experienced a launch that just didn't measure up to your expectations!

If that's the case, then this episode is definitely one that you'll want to hit play and listen to.

Launches don't always go as planned… and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because it's not always something we've done or not done! Sometimes it has nothing to do with you at all!

So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch!

[1:50] Why the latest launch of Ads on Fire has not been all that easy.

[3:05] What can you do when your launch doesn't go as well as you hoped?

[4:10] What should you be doing before you get into launch mode?

[8:00] Why metrics are important in launch - but how should you use them?

[10:00] Why it's not a good idea to take the outcome of your launch personally.

[12:30] What should you do when your launch has ended and you haven't even come close to hitting your targets?

[14:00] The detail is in the debrief!

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Let me ask you a question... do you sound like this when it comes to your Facebook ads?

• "My Facebook ads just DON'T work!
• Why can't I get my ads to work?

Do you feel like you're at your wits end trying to figure out what could be going wrong?

I'm here to stop you from tearing your hair out with this episode!

How? Well, I'm breaking down 7 of the biggest issues that could be stopping you from getting your ads working as they should!

Plus, I'm sharing exactly how to determine which issue you're having... and why this is having an impact with you making those sales too!

In this episode

[2:10] Are you tearing your hair out trying to figure out why your ads aren't working?

[4:12] Let's talk about your setup!

[5:00] What if you chose to view things a little differently?

[8:00] To boost post, or not to boost post? That is the question.

[9:50] How many variations are you testing?

[12:00] Are performance issues keeping your ads from reaching their full potential?

[15:50] What if the reason your ads aren't working is actually your landing page?

[18:40] What is the real job of a Facebook ad?

Resources mentioned in this episode:

3 Steps to Ads That Work live training: https://lizmelville.com/training

Troubleshooting Guide: https://lizmelville.com/troubleshoot

Join the Facebook Community

https://lizmelville.com/group

Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Ever wish you could ditch the tyre kickers and freebie hunters, and find more people who actually want to BUY from you?

That's exactly what my special guest, Shaa Wasmund, is here to help you with this week. She's discovered a super simple way to bring BUYERS into your business instead of BROWSERS. And it's something that ANY course creator can do!

Shaa is the author of the number one bestsellers How To Fix Your Sh*t, Do Less, Get More and Sunday Times Bestseller, Stop Talking, Start Doing. She has been a lifelong supporter of creating real social mobility in business and in 2015 she received an MBE for her services to business and entrepreneurship. She was also recently named one of the Top 20 Most Influential Entrepreneurs in the UK by the Sunday Times!

Today, she runs one of the biggest and most active business Facebook Groups in the UK, The Freedom Collective, and has built a multi-million-pound online business from her back garden. Over the last five years Shaa has completely revolutionised how she works, and today she is proudly able to take seventeen weeks' holiday a year ... albeit not all in the Barbados!

So stick around to hear all of Shaa's top tips and strategies for how you can set up the right business model to attract buyers, not browsers.

[3:11] Why taking home 6 figures is more important than just making it?

[5:42] How can you get to six figures?

[10:32] How to find the right business model that works for you?

[17:17] Why mindset is such an important tool to becoming successful?

[30:30] Why should you always have a pop up product at the start of your funnel?...and how can you create it?

Shaa's Pop Up Product Program and FREE training (Available early April)

https://lizmelville.com/group

• Leave a note in the comment section below.
• Message me on Facebook or Instagram
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To help out the show:

Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Struggling to target your Facebook Ads?

Wondering how big your audiences should be?

Or even where to start with choosing the best audiences for your ads?

If you want your ads to perform well and get you a result… getting them in front of the right people is crucial. So knowing how best to target your ads is key to your success!

I'll be diving into this topic in this episode of the Launch Lab Podcast, and sharing my top tips for targeting your Facebook ads effectively in 2021.

[5:55] Breaking down basic demographics. Where is your audience located? What gender are they? What age range are they in?

[10:10] How can you find your ideal audience's main interest?

[11:45] How can you get your ad message right?

[12:06] Why should you focus on your messaging before your targeting?

[14:50] Why you shouldn't get too specific and picky on your audience selection.

[17:00] How can you take advantage of custom audiences?

https://lizmelville.com/group

• Leave a note in the comment section below.
• Message me on Facebook or Instagram
• Facebook Group

To help out the show:

Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!

When do you start talking about a launch?

When do you start telling people about your launch?

How can you prepare your audience for a launch?

If you need answers to these questions, I've got you covered. I'm going to be giving you a few ideas for content that will help you show up before your launch takes action. So stay tuned and grab your earbuds!

In This Episode We'll Be Covering:

[1:39] How can I get folks to know my launch is happening? You should be planning early for your main launch!

[9:13] Why you should be polarizing and filtering out your audience. Your content and offers are not meant for everyone!

[11:45] What happens when you create inspirational content? And why is it so important for your purpose?

[12:58] How can I keep my audience entertained?...The benefits of being quirky.

[14:50] "How to" videos and giving a sneak peek of how your launch is going to help.

Join the FREE Launch Lab Podcast Community

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To connect with me and share your thoughts on the podcast:

• Leave a note in the comment section below.
• Message me on Instagram or Facebook
• Facebook Group

Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!

In this week's episode of The Launch Lab Podcast, we are joined by Tameka Allen to discuss the top 6 online course launch mistakes. Tameka Allen is the owner of Allen Digital Group. Allen Digital Group is a boutique project management consultancy based in Houston, Texas. She partners with business owners to help them launch their online courses, memberships, and coaching programs! Their mission is to create a seamless, stressless online launch experience. Today, we are going to be talking all about how you can manage your online course launches and how to avoid any major mistakes. So stay tuned!

Some of the topics we will be diving into include:

• Not laying out the foundational work and not allowing enough prep time.
• Relying solely on automation to deliver everything for you.
• Not planning for personal support during your launch.
• DIY in the tech area and having a missing role on your launch team

I hope this episode with Tameka helps you during the process of your next launch. Take these six tips with you and apply them to your business so that you can succeed and launch your course smoothly.

If you enjoyed this episode, don't forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!

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InstagramUltimate Launch Tech Guide

In this week's episode of The Launch Lab Podcast, we are talking all about Apple's iOS 14 changes and the impact it's going to have on ad managers along with Facebook ad managers. It has definitely been looking very confusing and very frustrating for a lot of advertisers out there. Today, I am going to give you a high-level overview of the essential actions you need to take right now so that your ads don't run with glitches.

Some of the topics we will be diving into include:

• Apple's prompt and what it's all about.
• The biggest impact iOS 14 has on advertisers.
• The effect around the attribution of your ads.

I hope this episode has prepared you for iOS 14 and all the changes to come! As advertisers, if we want to continue to advertise on Facebook and Instagram platforms, then we need to take responsibility and learn what we need to pivot and change for the sake of our ads.

If you enjoyed this episode, don't forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!

CONNECT WITH LIZ:

Instagram

Facebook

Clubhouse - @Lizmelville