The Launch Lab Podcast

In this week's episode of The Launch Lab Podcast, I am joined by Bob Regnerus! Bob is an expert in the area of Facebook Advertising and Deep Funnel Marketing™ strategies. He is also the Co-Founder of Feedstories, a digital marketing expert, and author of five books! Today, we are going to be talking all about Facebook ads and how you can implement them as a beginner.

Some of the topics we will be diving into include:

• Bob's Mantra: The right content, to the right audience, at the right time.

• The difference between Facebook and Google when it comes to receiving attention.
• Two strategies that work well whether you're a beginner or an expert.
• Bob's key things to look out for and try this year.

I hope this episode has been a good starting guide to Facebook advertising for you! Understanding Facebook ads is truly about knowing your audience and what they need. Once you get that down, you'll see how much easier it is to market to the right people.

If you enjoyed this episode, don't forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode!

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Clubhouse - @Lizmelville

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If you've been on Facebook, or any other social media platform lately, I'm sure you've seen a post or two (or two hundred) about Clubhouse!

You might have already dived straight in to see what it's all about. Or, you could be one of the people who is trying to avoid it all!

It doesn't matter which side you're sat on, you'll be asking the same question...

Is Clubhouse here to stay or is it just a passing craze?

I'll be diving into this exact question in this episode of the Launch Lab Podcast, and going in-depth about my experiences and how it all works.

Ready for some tips on how to use Clubhouse, optimize your profile, and whether or not I believe it's going to stick around? It's time to find out!

[1:53] What the heck is Clubhouse?

[3:45] Why has Clubhouse literally exploded with popularity... and how do you get in?

[6:30] Setting up your Clubhouse Profile: tips and tricks on how to share who you are and how you can help others!

[8:44] You've got your profile, but HOW does it all work?

[13:00] Is Clubhouse a passing trend or does it have potential for longevity?

[15:20] What will Clubhouse look like when it leaves Beta and becomes available to the public?

Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

What is happening to Facebook advertising with Apple making changes to their operating system?

With iOS 14 rolling out, there are a few things you will need to consider where Facebook ads are concerned so that you stay ahead of the game and bring in those hot leads and conversions!

In this episode we're exploring what Facebook and Apple have been saying about the update; and covering a few of the likely outcomes that may come from the move to iOS 14.

Plus, what you can be doing now to prepare for the changes to your Facebook advertising experience so you can continue to perform as effective as you possibly can!

[2:30] Why Facebook Ads Manager might have been a little confusing lately.

[3:50] App Tracking Transparency Feature: what is it and why is it relevant to your ads?

[6:30] What could happen as a result of these changes with iOS 14?

[12:00] What should you be looking out for in Ads Manager?

[15:30] What is the biggest effect that this change will have on you as an advertiser?

[22:00] What can you be doing now in order to prepare for the changes ahead?

Resources & Further Reading:

Facebook Webinar about the changes on 7th January 2021: https://go.facebookinc.com/NA_01.SignalsiOS.html

How to Verify Your Domain in Business Manager: https://developers.facebook.com/docs/sharing/domain-verification

Facebook articles about the iOS 14 Changes:

https://business.facebook.com/business/help/126789292407737

https://www.facebook.com/business/help/331612538028890?id=428636648170202

Join the Facebook Community

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Why are trademarks important? Which trademarks should you be prioritizing in your business?

How often have you found yourself asking these questions? In this weeks' episode I was joined by special guest (and good friend) Joey Vitale; to discuss trademarks, registration marks and copyright.

Joey is going to walk you through what feels like a (legal) minefield with ease, so that you can stay safe and thrive!

In this episode you will learn:

[3:30] The reason Joey Vitale is a great person to speak to and why the sky may not actually be falling where your business and legal issues are concerned.

[7:00] Of all of the legal issues that your business can face, why is Trademark so important?

[14:30] What are some of the steps you should take to begin the process of protecting your business, course or membership name with a Trademark? … and how to ensure you're not infringing on someone else's!

[16:45] Trademarks, Copyrights, Patents and Trade Secrets… What ARE the differences?

[23:20] Should you register your Trademark in every country you plan to trade, or is there a more simplistic way of getting it done?

[27:45] What is a general cost involved with Trademarking?

[29.25] If you're worried about the legalities involved with naming your business, brand or products; what's a good place to start?

Take a look at Joey's free trainings here: www.joeycvitale.com/rad

Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Calling all online course creators! Are you ready to take your business to a new level with the use of personalized video?

This week, I'm joined by Oli Bridge from Bonjoro, and we're diving into how online course creators can use personalized videos to their customers to build a deeper connection and relationships with people... and make more sales!

Why does a personal connection completely transform your business? Dive in to discover how!

[4:30] How Oli has gone from selling cold pressed juice, to supporting online business to completely revolutionize how video is used.

[8:15] Why Bonjoro is catching fire with online business owners and marketers.

[10:15] Different (and unusual) ways to use personalised video, and how utilizing simple software can create a deep connection with your leads and customers.

[14:00] How to use personalized video in a way that is extremely effective without it becoming too time consuming.

[18:20] What is it about video that allows it to get such monumental results for the people who use it?

[22:00] What should you say in your video to make the most impact with your potential customer?

• Subscribe to Bonjoro
• Follow on Instagram
• Download the Video Funnel Playbook
• Join the Bonjoro Facebook group where they share all their best tactics (use the password "Bear Hug")

https://lizmelville.com/group

• Leave a note in the comment section below.
• Message me on Facebook or Instagram
• Facebook Group

• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

You don't need me to tell you that 2020 has been quite a year! And there have been loads of changes and developments inside Facebook and ads manager, as well as social and economic changes at a global level.

So what is actually working with Facebook ads in 2020? Well, as someone who is often hired to manage ads for the launches of some very successful business owners and entrepreneurs, I've been blessed with the opportunity to spend hundreds of thousands of dollars on ads.

I've also been equally blessed to help generate millions of dollars in revenue from these ads! So I've learned a thing or two about what's working well in 2020, and also what isn't!

I want to take a moment and share these insights with you in this episode, so that you can get up to speed on which things will generate results for you, and help avoid some costly mistakes as well!

[4:30] It's not just that Facebook ads have changed, or that Facebook itself has changed, it's that life as we know it has changed....we now need to find ways to adapt.

[6:45] How do you show your audience that you can be trusted?

[10:00] A strong case for using video ads to break through the noise, and the role that Artificial Intelligence and Augmented Reality advertising are playing in your brand awareness.

[13:25] My absolute favorite thing to use in 2020 to help your ads reach the level of success you desire (and why it's my favourite tool to use).

Get the Free Training!

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Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

When you're just getting started with Facebook ads, deciding on a budget you feel comfortable with....but that will also give you results...can be a tricky decision!

If this is something you've been wrestling with, then this episode is for you. I'm breaking down the most important factors affecting your decision on what to spend, including how Facebook determines the cost of your ads, how cost will differ based on the purpose of your ad.....and what you might need to spend just to test out your ads.

So, click play and join me in the Lab!

[4:15] How do Facebook Ads actually work, and what influences the cost of running an ad?

[7:35] How Facebook Ads differ from one another, and how it affects what you pay to get a result.

[11:00] What amount would you be comfortable spending as an initial investment?

[12:55] What is your objective for using Facebook Ads?

[14:15] Is your business ready to start using Facebook Ads?

Register for the Training!

www.lizmelville.com/training

Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

This week on the Launch Lab Podcast, I'm welcoming Andy Brown of The Disruptors Club to the show, to talk about his experience with a few Facebook Ads managers that left him with burned fingers, and realising he would need to take the reins and run ads himself.

Once he made the decision, and jumped into learning ads with both feet, he started to experience an entirely different world! One where he began to invest in ads, and began to feel more confident running them himself

After a few realisations, and a little bit of effort and time, Andy was headed toward breakthroughs and great results. And what's most exciting is that everything he's learned can be applied to his 2 other businesses as well!

So if you're someone who is struggling to learn how to use Facebook ads, or you've outsourced to someone else and have had your fingers burned by the experience, tune into this episode and be inspired by Andy's story!

[2:00] Andy's amazing philosophy on life and business

[7:30] What happened when Andy decided to scale beyond a local audience

[12:00] After 2 bad experiences with ads managers and a resignation, how did Andy and his partner turn their membership situation around?

[16:40] The realisation that turned a struggling business model into a massive success

[19:30] What would Andy have done differently if he had known the things he knows how?

[23:00] What were the results that Andy experienced and the breakthroughs he had once he began running his own ads?

[28:00] How applicable is ads knowledge and experience to Andy's other businesses?

Catch up with Andy!

www.thedisruptorsclub.com

Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

If you've been holding off on running Facebook ads to promote your challenges, webinars and support your launches, you'll want to listen in to this episode of the Launch Lab Podcast right now!

Because I'm sharing 5 essential (and very important) things that you must do BEFORE diving into Facebook Ads Manager, and which are crucial to your success.

So if you're not sure what you should be learning or where to start with Facebook ads, this episode will set you off on the right path, and guide you on where to focus first.....before you start spending money on ads.

[4:00] The fears that might be stopping you from running Facebook ads

[6:50] One of the most important steps to take before opening up ads manager

[11:50] How well do you know your audience?

[14:00] Do you know what you want to say with your ads?

[17:00] The importance of a correctly installed pixel, and why this is an essential step!

Register for brand new Facebook Ads Training: https://lizmelville.com/training

Pixel Checklist: https://lizmelville.com/pixel

Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Are video ads better than other kinds of ads....is a question I am often asked when people are wrestling with creating their Facebook ads and want them to perform as well as possible.

While my answer may not be the direct "yes" that people might expect, there are lots of considerations to make before you go all in with video ads and choose to run them over static images!

So, if you've been wondering whether or not you should be using video to connect with your audience, click play on this episode and join me as we dive deep on whether video really is better than other types of ads. And learn exactly why why video is so powerful, and how to ensure that your videos are as effective as they possibly can be!

[2:30] What are you trying to accomplish with your video ads?

[3:30] Why is video so powerful?

[7:00] How do you ensure that your video content will be high quality enough to capture people's attention?

[8:50] What should you take into consideration before going all in with video ads?

[12:30] In what instance is a video more effective than other mediums?

Join the Facebook Community

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!