The Launch Lab Podcast

The Launch Society has, well....launched! That's right, the membership community to help you launch your online courses has finally opened its doors (and closed them again).

So in this episode of the Launch Lab Podcast, I'm going behind the scenes into the process, the details and the numbers of the beta launch of my own membership site! And I'm sharing everything! From planning out the entire launch, to how we built buzz ahead of the doors opening, and all the financials on revenue generated from this super simple launch strategy.

So click play and learn all about how to run a successful beta launch!

[2:00] What can you do if you missed your opportunity to join the Launch Society?

[4:00] What was the first step in creating the Launch Society, and why was it so important to take care of right away?

[6:00] How did I reverse engineer each component of the Launch, and what did that look like?

[9:00] When should you begin dropping hints and alluding to your launch publicly?

[13:00] Mapping out the steps of the launch!

[16:00] How did I go about launching using only email and social media posts, and what did I say to my followers?

[18:45] What were the results of the launch?

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If you're anything like me, then there's a good chance you feel really excited when you see a webinar filling up with registrants......and then completely embarrassed when very few people show up live!

It's enough to make you want to hide, rather than face the shame of presenting to a handful of people!

So how can you encourage more people to want to show up live, and ensure you're not talking to tumbleweed?

Don't worry! In today's episode of the Launch Lab Podcast, I'll be sharing with you my 5 top tips to maximize the number of people who show up live and participate in your webinars! So click play, tune in and use these tips to boost the attendance on your next webinar!

[3:00] How to ensure you're not speaking to an empty room when you do your live master classes or webinars.

[4:00] Why your webinar topic is CRUCIAL in pulling people in

[6:30] What makes a good webinar bonus....and why workbooks just don't cut it any more!

[11:00] What should you be doing with your messages and emails to increase the likelihood that people turn up?

[14:30] Which day of the week is the absolute best day to host a webinar?

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Imagine if you could triple your income in 5 months using Facebook ads and a few tweaks to your sales process? What difference would that make to your life and business?

That's exactly what this week's guest on the Launch Lab Podcast did! I'm joined by Emily Hawkins as she shares her journey from struggling to get people to sign up to her webinar, to bringing in $21,000 worth of revenue in a single month.

And what's even more impressive is that she continually reduced the cost of those webinar leads, while increasing her revenue at the same time! What she's managed to do since then, and the direction she's planning to go from here are truly incredible, and I can't wait to share her story with you! Want to know how she did it? Click play and get ready to be inspired!

[2:30] Where can you go get support and information in order to ensure that your launch goes as smoothly and successfully as it possibly can?

[6:00] What was going wrong with Emily's course sales?

[11:58] Why was Emily nervous to launch her online course?

[18:40] Why did Emily choose to stick with a webinar launch when she could have changed direction and gone with something else?

[30:00] The HUGE leap Emily achieved in sales....and what lead to that increase.

[33:50] What Emily considers to be the best investment you could EVER make in your business.

Join The Launch Lab Society

lizmelville.com/society

Catch up with Emily!

www.emilyhawkins4u.com

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Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Encore! I'm bringing back an episode of the Ads That Convert podcast that is likely to inspire you to begin using Facebook ads in your next launch!

Imagine feeling scared and worried about running Facebook ads only to find yourself spending five figures on ads, and generating $10,000 per month in recurring revenue less than 12 months later!

That's exactly what healthy recipe creator, and founder of Plan To Nourish, Allison Hollinger did. When she first started using facebook ads, she was cautious and worried about what might happen. She was scared to take the risk.

But once she set her first ad spend budget, got her feet wet, tested things and tried again, the results were massive, and she quickly became a believer in using Facebook ads!

In this episode of The Launch Lab Podcast, Allison and I are discussing her strategies, what she learned from Ads On Fire, how she applied it, and what happened as a result of her dedication, commitment and enjoyment of using ads in her launches! Tune in and be inspired to run your own mega successful launch!

[6:00] Getting to know a little bit about Allison and the meal prepping business that led to a 6 figure membership.

[8:00] Why was Allison so fearful of running ads, and what changed her opinion on them?

[13:30] Allison's key takeaways from the Ads on Fire course, and how it gave her the confidence to run her own ads successfully

[18:30] How and why Allison increased her ad budget from a couple of hundred dollars on her first launch.....to a couple of thousand dollars for her second.

[26:00] From $0 to $10,000 recurring revenue in 10 months. How did that happen?

Register for my brand new ads training!

https://lizmelville.com/training

Check out the original Ads That Convert Ep 59

https://lizmelville.com/059

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"And I did it without using Facebook ads...."

How many times have you said this proudly to yourself, or heard others say this at the end of successfully promoting their online course?

Like it's some kind of badge of honour to get there without using ads?

And I get it. Because why pay for something if we can find enough people to fill our launches using groups, social posts and going live.....for FREE?

Well, let me tell you, it's exactly this kind of thinking that keeps struggling entrepreneurs struggling, and that's stopping you from EXPLODING the growth of your business!

Because what if that amazing launch, that you ran without paid traffic.......could have been so much BIGGER by using ads? Imagine what it could make possible for the success of future launches?

Click play and find out just what you stand to gain by implementing an ads strategy for your next launch!

[5:15] Should building organic traffic be part of your strategy?

[7:25] Why should I be using Facebook Ads?

[8:05] Why choosing to be proud of not using Facebook ads is keeping you stuck

[9:10] How much bigger and more successful could your launch be?

Join the Waitlist!

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If there's one question about Facebook ads that's guaranteed to get your palms sweating and strike fear into your bank balance, it's this....."How much should you spend?"

What will you need to spend to hit that revenue goal you're dreaming of? How much should you spend getting people to your sales page? And if you've never run ads before, you might be wondering if you'll even get your money back....so are worried about spending anything at all!

So how do you figure it all out? Well, I'm here to help. In this episode of The Launch Lab Podcast, we're going to reverse engineer exactly what you need to spend on your ads to hit your goals and have a successful launch! So click play and let's start crunching your numbers!

[4:10] The one thing struggling online course creators forget to do when planning out their ads

[5:55] How much do you need to spend to get the number of leads you require?

[12:25] Do your numbers feel attainable or do they seem too big to reach?

[14:50] How do you figure out your cost per lead?

[17:30] How much can you spend per lead and still remain profitable?

Get the episode on the website: https://lizmelville.com/lab7

Ad spend calculator: https://lizmelville.com/lab7download

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Webinar, video series, live launch, challenge.....or a combination of them all! When it comes to what type of launch to run, there's a lot of methods......and tech....to choose from! So which one is going to be best for you?

It's all too easy to agonise over this, and worry about which marketing method will be the most effective....and least stressful to do!

So let's look at the pros and cons of all the different methods, and help you choose what's right for YOU!

[3:30] Should you stick to what works, or try something new with your next launch?

[7:25] What type of launch should you choose?

[14:40] The types of launches you can choose to deliver the goods to your audience.

[20:30] Have you launched before? Do you have a proven offer?

[22:10] The two most important questions to ask yourself before planning a launch.

Join the Launch Society Waitlist

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Ever found your ads not performing the way you expected them to? Or paying waaaaay too much for your leads and got no idea why or how to fix it? Maybe your ads are being seen by a lot of people.....but they're not signing up for your freebie or webinar?

Well, before you burn it all to the ground and stop your ads, I want to take a moment to introduce you to The Melville Method! It's a simple 3 step method to determine why your ads aren't working the way you want them to, so that you're not spending more on your ads than you need to, get more people seeing them, and have know EXACTLY what to fix to bring in more amazing leads and make more sales!

Click play, tune in, apply the Melville Method to manage your ads.....and see the difference it makes!

In This Episode

[3:35] How much is it costing you to get the results you want from your ads?

[5:00] What are the metrics that matter when it comes to managing your ads?

[13:20] What could be causing your ad costs to be too high?

[20:00] How to tell if your landing page is converting well?

Shownotes: https://lizmelville.com/lab5

Troubleshooting Checklist: https://lizmelville.com/lab5download

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If you've ever felt completely stuck and overwhelmed about creating your online course, I have a very special guest joining me today to help you!

Sara Moseley helps brilliant coaches, consultants and small business owners create amazing online courses using their expertise and experience. She knows exactly how to help you tap into your knowledge and gifts, and deliver programs and products that will grow your business and scale your profits.

We go in depth on how to choose who your course is for, how to create material for them, and how to ensure you cross the finish line......and don't give in to that overwhelm of creating it all!

[8:50] How current events have created a positive impact on the online marketplace, and increased the number of people accessing courses and learning online

[10:20] How one of Sara's clients created a course that sold over £4,000 in the first 2 weeks of her launch!

[12:10] How important is niching down and just how specific do you need to get when it comes to creating an online course?

[20:27] The biggest stumbling blocks in online course creation.

[28:05] How to get "unstuck" and finish creating your course FAST!

Become a Founding Member of The Launch Lab Society!

https://lizmelville.com/societywaitlist

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

How much time do you usually give yourself to promote the launch of your online course? Do you tend to start sending emails a couple of weeks before the free experience kicks off? Or maybe you give yourself a month or more in advance?

But what do you do BEFORE that? Because if you're not using that important pre-launch period to create impact ahead of your launch, then you could be missing an important trick! And it could make all the difference in the success of your actual launch.

So this week in the Launch Lab Podcast, I'm sharing 3 key steps to creating maximum impact for greater launch success.

[1:40] How long is your typical launch runway?

[2:40] What most successful entrepreneurs do to ensure they crush their launches

[6:00] 3 simple and effective steps to follow in order to make the absolute most of your launch runway.

[7:21] Where do you start?

[13:20] How launch runways are like dating and how not to get ghosted during the process.

The Launch Lab Society is Coming Soon!

DM me on Instagram for more details!

https://instagram.com/the_lizmelville

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• Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!