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Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay

https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

What does it really take to triple a membership in a single launch—without relying on hype or burning out your audience?

In this highlight episode, Shana sits down with Ali Kay to unpack the exact launch strategy that took Ali’s membership from 1,400 to over 4,400 members in just nine days. What started as a $10 paid workshop turned into a powerful growth engine built on trust, community, and intentional connection.

In this episode, you’ll learn:

• How a $10 paid workshop can outperform a free challenge when launching a membership
• Why breaking even on ads before opening the cart can put you ahead from day one
• The power of showcasing your existing members as your strongest advocates
• How to “seed” your membership early and often without turning people off
• Why teaching live for a week created massive trust, connection, and momentum

Whether you’re planning your first membership launch or refining an existing one, this episode offers practical insights into building trust, scaling sustainably, and creating an experience people want to stay in.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated