https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Thinking about raising your membership price but worried about losing members? Or wondering if your price is too high and hurting conversions?

Pricing adjustments can feel risky—but they don’t have to be. The truth is, pricing isn’t permanent. You can test, analyze, and optimize your pricing without guessing or hurting retention.

In this episode, I’m walking you through smart pricing adjustments based on data, not fear. I’ll also share a real-life example of a membership owner who raised his prices based on advice from a mastermind—but after testing different price points, he actually made more revenue by lowering his price.

In this episode, you’ll learn:

• The biggest pricing mistakes membership owners make
• Four smart ways to adjust pricing without hurting retention
• The psychology of pricing and how it affects conversions
• Why pricing alone won’t fix retention or sales problems if your value isn’t clear

If you’re making pricing decisions based on what feels right instead of real data, this episode is for you.

Additional Resources:

Want to see how a pricing change could impact your membership’s lifetime value and revenue? Grab my free Membership LTV calculator here: memberltv.com

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 96 - How this One Question can be Rocket Fuel for your Business with Blake Fly: https://www.shanalynn.com/podcast/how-this-one-question-can-be-rocket-fuel-for-your-business-with-blake-fly

If traditional networking feels overwhelming or just isn’t your thing, you won’t want to miss this! 

In this short clip, Shana sits down with her friend Blake Fly, who shares his powerful REACH framework - a simple yet effective approach to building meaningful and lasting connections. 

Whether you're an introvert or just looking for a better way to connect, this method will change the way you think about networking.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Most membership owners focus on who cancels, but the real opportunity is tracking who is at risk before they cancel.

By the time a member officially cancels, it’s already too late. The Stoplight Strategy helps you categorize members based on their engagement levels so you can take action before they churn.

In this episode, I’ll walk you through:

• What the Stoplight Strategy is and how it helps reduce churn
• The three categories of members and how to recognize them
• How to integrate this into your Member Journey Map to create a reactivation strategy
• Why personalization at scale is critical for retention

If you want to move from reactive to proactive retention strategies, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 93 - Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

Building a strong personal brand is essential for business success, and few understand this better than Lauren Tickner. As a past guest on Shana’s podcast, Lauren shared how she became a millionaire by 23 through the power of personal branding. Even as she expands into more corporate ventures, she continues to see its value. 

In this highlight, Lauren discusses the importance of a personal brand, along with her strategies for batching content and leveraging her team to maintain and grow her presence.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Is your membership growing, or are you just replacing lost members every month?

Many membership owners feel stuck at the same member count and revenue, no matter how much effort they put into marketing and content. If you’ve ever had a big launch, only to see your numbers drop back down a few months later, you’ve likely hit a membership growth ceiling.

But here’s the thing—this isn’t just a theory. It’s a mathematical calculation. Based on your current members, new member acquisition, and churn rate, you can determine exactly where your membership will stall.

In this episode, you’ll learn:

• What the membership growth ceiling is and how to calculate it
• The key signs that you’ve already hit your ceiling
• Why acquisition alone won’t fix growth issues (and can even make things worse)
• How retention—not just marketing—determines whether your membership scales or stays stuck
• The real revenue impact of reducing churn and how it compounds over time

Want to see the numbers in action? I’ll be sharing my screen and running real calculations to show you exactly how this works, so if you’re listening on the podcast, I highly recommend watching the video version on YouTube for the best experience.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren

In a previous episode, Stu McLaren and Shana shared why having a success path is essential for any membership. Now, Stu is diving deeper—showing you exactly how to create one that keeps members engaged and moving forward. 

Whether you're just starting or have a growing membership, this foundational strategy will help you build a thriving community. 

Don't miss this episode—it's a game-changer!

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren

If you're thinking about starting a membership or have recently launched one, this episode is a must-listen. Shana dives deep into the importance of having a clear path to help your members progress, a key pillar in her Community Cultivated Framework. With years of experience as the Director of Community for Stu McLaren, the founder of The Membership Experience, Shana understands what it takes to build a thriving membership. 

In this episode, Stu shares insights on the Success Path—a proven strategy not only for increasing retention but also for attracting new members through effective marketing. 

Whether you're in the early stages or looking to refine your membership strategy, this conversation will help you lay the foundation for long-term success.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Register now for Stu's membership training. It only happens one time a year!

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham

As a full-time business owner, mom of five, and grandmother to one, Shana knows how easy it is to feel lost in the daily demands of family and work. Recently, she had a transformative conversation with her friend Dayna Abraham, a parenting expert, about the struggles of maintaining your own identity amid life’s chaos. 

Dayna shared a powerful perspective: the idea that balance is a myth and offered an alternative way to think about living a fulfilling and authentic life.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Are you constantly wondering why members cancel or why engagement drops off in your membership? Most membership owners try to fix these issues without actually asking their members what they need.

The secret to reducing churn and increasing retention isn’t just creating more content—it’s building feedback loops into your member journey.

In this episode, I’m breaking down:

• The biggest mistake membership owners make when trying to fix engagement
• Why listening to your members is the key to retention
• The five questions you need to ask before collecting feedback
• The three types of feedback loops every membership needs
• The risks of not gathering feedback (and how it leads to wasted time, lost revenue, and unnecessary changes)
• What NOT to do when collecting member feedback

If you want to stop guessing and start making data-driven decisions that keep members longer, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay: https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

A big launch can be thrilling, especially when it leads to massive success—just ask Shana’s client, Ali Kay, who has had some incredible launches for her membership recently. But how do you pace yourself through those launches as you scale, ensuring you don’t burn out in the process? 

In this episode, Ali shares an exclusive look at her launch calendar and reveals the strategies she uses to maintain balance for herself and her team, even as her membership grows rapidly. 

If you're scaling and want to avoid overwhelm, this episode is packed with invaluable insights!

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks