https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 93 - Millionaire Sales Secrets and the Power of Personal Branding with Lauren Tickner: https://www.shanalynn.com/podcast/millionaire-sales-secrets-and-the-power-of-personal-branding-with-lauren-tickner

Building a strong personal brand is essential for business success, and few understand this better than Lauren Tickner. As a past guest on Shana’s podcast, Lauren shared how she became a millionaire by 23 through the power of personal branding. Even as she expands into more corporate ventures, she continues to see its value. 

In this highlight, Lauren discusses the importance of a personal brand, along with her strategies for batching content and leveraging her team to maintain and grow her presence.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Is your membership growing, or are you just replacing lost members every month?

Many membership owners feel stuck at the same member count and revenue, no matter how much effort they put into marketing and content. If you’ve ever had a big launch, only to see your numbers drop back down a few months later, you’ve likely hit a membership growth ceiling.

But here’s the thing—this isn’t just a theory. It’s a mathematical calculation. Based on your current members, new member acquisition, and churn rate, you can determine exactly where your membership will stall.

In this episode, you’ll learn:

• What the membership growth ceiling is and how to calculate it
• The key signs that you’ve already hit your ceiling
• Why acquisition alone won’t fix growth issues (and can even make things worse)
• How retention—not just marketing—determines whether your membership scales or stays stuck
• The real revenue impact of reducing churn and how it compounds over time

Want to see the numbers in action? I’ll be sharing my screen and running real calculations to show you exactly how this works, so if you’re listening on the podcast, I highly recommend watching the video version on YouTube for the best experience.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies: Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren

In a previous episode, Stu McLaren and Shana shared why having a success path is essential for any membership. Now, Stu is diving deeper—showing you exactly how to create one that keeps members engaged and moving forward. 

Whether you're just starting or have a growing membership, this foundational strategy will help you build a thriving community. 

Don't miss this episode—it's a game-changer!

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Episode 07 - The Secret to Member Progress with Stu McLaren, Membership Expert: https://www.shanalynn.com/podcast/the-secret-to-member-progress-with-stu-mclaren

If you're thinking about starting a membership or have recently launched one, this episode is a must-listen. Shana dives deep into the importance of having a clear path to help your members progress, a key pillar in her Community Cultivated Framework. With years of experience as the Director of Community for Stu McLaren, the founder of The Membership Experience, Shana understands what it takes to build a thriving membership. 

In this episode, Stu shares insights on the Success Path—a proven strategy not only for increasing retention but also for attracting new members through effective marketing. 

Whether you're in the early stages or looking to refine your membership strategy, this conversation will help you lay the foundation for long-term success.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Register now for Stu's membership training. It only happens one time a year!

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abraham

As a full-time business owner, mom of five, and grandmother to one, Shana knows how easy it is to feel lost in the daily demands of family and work. Recently, she had a transformative conversation with her friend Dayna Abraham, a parenting expert, about the struggles of maintaining your own identity amid life’s chaos. 

Dayna shared a powerful perspective: the idea that balance is a myth and offered an alternative way to think about living a fulfilling and authentic life.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Are you constantly wondering why members cancel or why engagement drops off in your membership? Most membership owners try to fix these issues without actually asking their members what they need.

The secret to reducing churn and increasing retention isn’t just creating more content—it’s building feedback loops into your member journey.

In this episode, I’m breaking down:

• The biggest mistake membership owners make when trying to fix engagement
• Why listening to your members is the key to retention
• The five questions you need to ask before collecting feedback
• The three types of feedback loops every membership needs
• The risks of not gathering feedback (and how it leads to wasted time, lost revenue, and unnecessary changes)
• What NOT to do when collecting member feedback

If you want to stop guessing and start making data-driven decisions that keep members longer, this episode is for you.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

Apple, or Spotify

Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube :https://www.youtube.com/@communitycultivated

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kay: https://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kay

A big launch can be thrilling, especially when it leads to massive success—just ask Shana’s client, Ali Kay, who has had some incredible launches for her membership recently. But how do you pace yourself through those launches as you scale, ensuring you don’t burn out in the process? 

In this episode, Ali shares an exclusive look at her launch calendar and reveals the strategies she uses to maintain balance for herself and her team, even as her membership grows rapidly. 

If you're scaling and want to avoid overwhelm, this episode is packed with invaluable insights!

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Feeling overwhelmed by day-to-day tasks and struggling to find time for those special "wow" moments that truly delight your members? You're not alone. These memorable experiences don't just magically appear; they're the result of well-defined systems. 

In this episode, Shana will guide you on how to systemize your membership business. By streamlining your processes, you'll free up valuable time and mental space to focus on creating those meaningful and unforgettable experiences that keep your members coming back for more.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Ep 150 - Wisdom from a Decade of Being Mom, Entrepreneur and Community Strategist with Amy Wine: https://www.shanalynn.com/podcast/wisdom-from-a-decade-of-being-mom-entrepreneur-and-community-strategist

In this special highlight episode, Shana joins her friend Amy Wine on the podcast to dive into the powerful life lessons she's learned over her 10+ years as a work-from-home entrepreneur. 

Reflecting on the early days of her business, Shana opens up about the challenges of working long hours and putting everything into her career at the expense of her personal life. She shares a pivotal lesson about the importance of rebuilding connections and why the mindset of "it's just for a season" isn't always enough. 

Tune in for some valuable insights that could reshape the way you approach work and life balance.

Additional Resources:

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

https://www.streamlinedstorysystem.com/ - Unlock the hidden customer success stories in your business so you can get more customers and keep them longer.

Watch on YouTube :https://www.youtube.com/@communitycultivated

Are your members leaving your program despite loving your content? The real issue isn’t your program—it’s their progress. When members don’t see results, they lose motivation and quit, impacting your retention, revenue, and growth.

That’s why Shana developed the psychology-backed Progress Wheel framework. It’s designed to keep your members motivated, help them make steady progress, and ensure they stay engaged for the long haul—all while driving better retention and results.

In this guide, Shana will reveal why progress, not just engagement, is the key to membership success and break down the psychology behind every step of the Progress Wheel.

Key Takeaways:

Intro (00:00)

What is a Progress Wheel according to Shana? (01:45)

Five key steps in the Progress Wheel (01:56)

Episode wrap-up (06:44)

Additional Resources:

The Membership Retention Roadmap: https://www.retainguide.com/

Streamlined Story System: https://www.streamlinedstorysystem.com/

Watch on YouTube :https://www.youtube.com/@communitycultivated

Learn how to work with Shana: https://www.shanalynn.com/

FREE 7-minute Community Training: https://connect.communitycultivated.com/training

FREE Community Creators Hub: https://connect.communitycultivated.com/hub

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Community Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.

Be sure to follow the podcast, so you never miss an episode!