Michelle Calcote King is the Principal and President of Reputation Ink, an award-winning B2B and professional services marketing and public relations agency. Although she is based out of Jacksonville, Florida, Michelle works with both nationwide and global firms to help them build their reputations, communicate their expertise, and grow their businesses. 

Before founding Reputation Ink in 2011, Michelle managed a team of 18 senior-level consultants at Jaffe PR, a national PR firm that provides services for lawyers and law firms. Michelle has held a series of positions in marketing and public relations over the past two decades, and in 2015, she was named a “Woman of Influence” by the Jacksonville Business Journal.

It can be confusing to learn how to market your law firm, whether you’ve been in the business for years or are just starting out. Should you focus your efforts on blogging? Is it necessary to engage on LinkedIn? Would you benefit from reaching out to media outlets?

Michelle Calcote King has the answers to all of these questions, and more. As the Principal and President of Reputation Ink, a B2B and professional services marketing and public relations agency, Michelle has valuable expertise on everything from the early days of blog-mania to the modern trends of thought leadership. Now, she wants to share her advice with you. 

In this episode of The Lawyer’s Edge, Elise Holtzman sits down with Michelle Calcote King, the Principal and President of Reputation Ink, to talk about all things marketing and public relations. Michelle discusses the importance of consistent and ongoing thought leadership, her thoughts on PR in 2020 (hint: you should be doing it!), and her research on whether your marketing efforts should be prioritized or left on the backburner during times of crisis. Keep listening.

Rob Toomey is the president and co-founder of TypeCoach, which helps companies and individuals achieve their business and organizational goals through the application of personality types. After five years as a practicing attorney, Rob started his unique coaching business with his wife (and co-founder!) Carly Toomey, using online programs as well as in-person training to help his clients maximize their potential.

Rob is also the founder of An Extraordinary Life, a company that is focused on helping professionals navigate complex career transitions. In 2005, Rob joined forces with SpeedReading People, which allowed him to grow his clientele to include more than 20 Fortune 500 firms.

Do you ever walk out of a meeting unsure of what is expected of you? Do you sometimes find yourself confused or frustrated when a colleague doesn’t understand what you’re talking about? Is it difficult to get your point across when speaking to certain people in your organization?

These experiences are more common than you think—and the answer might lie in the personality type of you and those around you. We all have different personalities and ways of thinking, and this affects our communication styles. So, how can you use your personality type and the personalities of others to better communicate in your workplace? 

In this episode of The Lawyer’s Edge Podcast, host Elise Holtzman sits down with the president and co-founder of TypeCoach, Rob Toomey, to discuss how to maximize potential at your law firm through the application of personality types. Listen in as they chat about which personality types help lawyers thrive in the different stages of their career, the importance of cognitive diversity in your practice, and the communication style that Rob believes is conducive to the most success.

Chaim Book is the Co-Founder and Head of Employment Law Practice at Moskowitz & Book, an employment law, white-collar criminal defense, and commercial litigation firm based in New York. Alongside his co-founder Avi Moskowitz, Chaim has successfully headed the firm for the last 24 years. 

In addition to being named a New York City Super Lawyer by his peers, Chaim is also a storied mediator and advisor. He has worked with a number of nonprofit and religious organizations throughout his career, representing more than 50 synagogues, churches, and religious schools.

Whether you’re a big law firm with endless practice areas or a small boutique practice that focuses on a single niche, it takes a lot of determination, communication, and strategy to succeed in the long run. 

For Chaim Book, the integral element of success for his practice is one that’s often overlooked by large and small law firms alike: flexibility. Chaim and his Co-Founder Avi Moskowitz have successfully run their employment law firm, Moskowitz & Book, for the last 24 years—longer than some marriages. That’s because they prioritized flexibility without compromising their core values and goals. 

In this episode of The Lawyer’s Edge Podcast, Elise Holtzman sits down with Moskowitz & Book Co-Founder and Head of Employment Law Practice, Chaim Book, to talk about the necessary strategies for success in law. Chaim shares his thoughts on LinkedIn and the purpose of networking, how Moskowitz & Book has prospered for the last 24 years, and the importance of building relationships with both your confidants and your competition. Keep listening. 

Elise Holtzman is an experienced attorney, a certified professional coach, and the founder of The Lawyer’s Edge, a boutique firm that provides professional development services to individual attorneys and legal organizations. 

Elise has a J.D. from Columbia Law School. She practiced commercial real estate transactional law before shifting her focus to empowering lawyers as they navigate their growing careers.

As a lawyer, it’s not enough to keep your head down and do good work anymore; instead, you need to be seen and noticed, both online and off. 

As president and founder of The Lawyer’s Edge, Elise Holtzman knows the importance of visibility for lawyers and law firms. She helps her clients get noticed for their hard work so that they can develop their business and achieve professional success. 

In this week’s episode, Elise is interviewed by business networking expert and founder of Rise25 and the Smart Business Revolution podcast, John Corcoran, about how to prioritize visibility in and out of the office. They discuss the importance of creating a LinkedIn account, how to network during the pandemic, and whether or not you should hire a PR professional. Stay tuned.

Joe Giovannoli is the founder and CEO of 9Sail, a digital marketing firm that specializes in project-based and ongoing SEO management for service firms. Joe has almost 10 years of marketing experience, having previously held positions at firms and agencies such as Red Clover and Inflexion Interactive. 

With 9Sail, Joe focuses not only on providing quality service and results for his clients, but also prioritizing the company culture for his team. Alongside the office pup, Dunkin, Joe is working to make 9Sail the leading provider of search marketing services for law firms in New Jersey.

When building your company, it’s important to provide a useful service to your clients and remain attentive to their needs. However, focusing solely on the requirements of your clientele may cause you to forget about the other important component of your business: your team. 

9Sail founder and CEO Joe Giovannoli believes that creating an effective company culture revolves around determining your “why.” According to Joe, when you work with people whose purpose and motivation aligns with your own, the outcome is a holistic and collaborative process that delivers better results to your clients. This is the foundation that has helped Joe rapidly grow his digital marketing firm to new and exceptional heights.

In this week’s episode of The Lawyer’s Edge, host Elise Holtzman sits down with Joe Giovannoli of 9Sail to talk about the importance of crafting an intentional company culture at your law firm. They chat about letting clients go who aren’t a good fit for your company, how to find the “why” behind your business, and what lawyers need to know about digital marketing. Stay tuned.

Dr. Larry Richard is the founder and principal consultant for LawyerBrain LLC, a consulting firm that specializes in improving lawyer performance through personality science. With LawyerBrain, Larry focuses on building and fostering lawyer resilience, leadership development, change management, and other people-related issues when it comes to managing lawyers. 

After practicing law as a trial attorney for ten years, Larry earned his Ph.D. in Psychology from Temple University. Larry is now recognized as the leading expert on the psychology of lawyer behavior. 

Finding the right fit for your career can be difficult. On one hand, you want to choose the career path that lives up to the old adage: if you love what you do, you’ll never work a day in your life. On the other hand, there is the ever-present doubt: does your perfect job really exist? 

If you’re a lawyer struggling with these concerns, expert psychologist Dr. Larry Richard may be able to help. He has gathered personality data on thousands of lawyers in order to better understand who is fit for a career in law, and what makes them tick. With his management consulting firm, LawyerBrain LLC, Larry now helps law firms and practices solve their people issues and develop better lawyers.

In this week’s episode of The Lawyer’s Edge, host Elise Holtzman sits down with Dr. Larry Richard, founder and principal consultant of LawyerBrain LLC, to talk about the personality science behind happy and effective lawyers. Join the conversation as they discuss the personality type that is most common amongst lawyers, as well as the importance of aligning your career identity with the work that you do.

Jonathan Lupkin is a litigator, trial lawyer, and bowtie aficionado who has been practicing law for over 25 years. During his storied career, he’s served as Chair of the Commercial and Federal Litigation Section of the New York State Bar Association and has been named one of the Top 100 attorneys in the New York metropolitan area by SuperLawyers. After working at firms both big and small, Jonathan decided to build his own practice, Lupkin PLLC.

Law as a profession can be intimidating, especially for younger lawyers on the scene. There’s a lot to learn, challenges to come up against, and arguments to be had. But what if you had more choice than you thought? What if there were more ways than one to practice law successfully? 

Jonathan Lupkin of Lupkin PLLC is a big believer in controlling your own destiny. After learning what he didn’t want early on in his career as a lawyer in a big firm, Jonathan is an expert at saying no to the opportunities that don’t align with his values. 

In this episode, Elise interviews Jonathan Lupkin about breaking with the pack and starting his own boutique firm. Tune in as Jonathan discusses his thoughts on big firms versus boutique practices, the challenges he faced when doing things his own way, and the importance of mentorship at any stage of your career.

Elise Holtzman is an experienced attorney, a certified professional coach, and the Founder of The Lawyer’s Edge, a boutique firm that provides professional development services to individual attorneys and legal organizations. 

Elise has a J.D. from Columbia Law School. She practiced commercial real estate transactional law before shifting her focus to empowering lawyers as they navigate their growing careers.

Do you feel like there’s more you need to do to become a partner at your firm, but you’re unsure of what they are? Are you looking to grow your firm, but aren’t yet comfortable with networking? 

Elise Holtzman’s boutique firm, The Lawyer’s Edge, can help you get the solutions to these problems and more. Elise helps both individual attorneys and legal organizations overcome the fears of business development so that they can achieve personal and professional success. 

On this episode of The Lawyer’s Edge podcast, Elise Holtzman talks with business networking adviser and Founder of Rise25 and the Smart Business Revolution podcast, John Corcoran, to discuss the business development skills that aren’t covered in law school. They dive into how to use social media to your advantage, the best way to manage your time as both a lawyer and a marketer, and some networking strategies for introverts. Stay tuned. 

Carrie Fletcher is a leadership and strategy coach with unmatched experience at the intersection of law and leadership. After receiving her law degree from the University of Michigan Law School and practicing at major law firms for 12 years, Carrie decided to switch gears and pursue professional development. She joined Harvard Law School Executive Education, where she was the executive director. 

Now, Carrie splits her time between the US and the UK, where she recently earned her Master's in Leadership and Strategy at The London School of Business. Carrie currently works with law firms, corporate legal departments, and other organizations on their leadership and strategic goals.

When was the last time you met a challenge with an open mind and relinquished your attachment to control? Even if you don’t consider yourself a risk taker—and most lawyers don’t—there can be serious benefits to stepping outside of your comfort zone and embracing new opportunities. 

Leadership and strategy coach Carrie Fletcher has experienced these benefits first hand. After transitioning from a decade-long career in law to a new path in professional development, Carrie has learned how to embrace new opportunities. Now, these opportunities have taken her across the pond, and she is currently living, working, and studying with her family in London. 

On this episode of The Lawyer’s Edge, host Elise Holtzman sits down with longtime friend and leadership development rockstar Carrie Fletcher to discuss the importance of keeping an open mind when it comes to your career. Carrie talks about the benefits and challenges that have come with pivoting from law to leadership coaching, uprooting her life from the US to the UK, and stepping out of her comfort zone. Stay tuned.

Steve Hirschfeld is a founding and co-managing partner of Hirschfeld Kraemer, LLP, an employment law boutique based in San Francisco. He is also the founder and CEO of the Employment Law Alliance (ELA), the world's largest provider of employment law solutions. The ELA’s attorneys number more than 3,000 and hail from six continents and over 100 countries. On top of all of that, Steve is an avid vacationer, adventurer, and, more recently, winemaker.

What inspired you to become a lawyer? For many, this decision follows a similar pattern: you are about to graduate from college and, unsure of what else to do, opt for law school. Or, you decide to go into law in pursuit of big paydays. 

However, according to Steve Hirschfeld of the Employment Law Alliance (ELA), pursuing law for all the wrong reasons is what leads to burnout, unhappiness, and a lack of camaraderie in your field. That’s why he founded the ELA: to facilitate referrals, fellowship, and friendship among lawyers. 

In this episode of The Lawyer’s Edge, Elise Holtzman sits down with Steve Hirschfeld, founder and CEO of the Employment Law Alliance (ELA), to chat about how to build a happy and successful career in law. Listen in as Steve discusses how food and wine have factored into his success, why he identifies so heavily with the millennial generation, and the importance of prioritizing time off.