Marketing today feels automated, repetitive, and disconnected—and that’s a problem. In this episode, Gee explains why effectiveness beats efficiency, how emotion drives action, and why most small business owners are using tools like AI and automation the wrong way. You’ll walk away with a smarter way to market: one rooted in behavioral science, real customer insight, and authentic connection.
Why most marketing campaigns fall flat—even when the tech is solidHow to start your marketing strategy with customer behavior, not assumptionsWhy digital channels aren’t always the best place to stand outThe real role of AI in marketing (and how to avoid sounding robotic)How to build messages that resonate emotionally and still convert logicallyWhen to hand off from automation to human interactionThe hidden dangers of generic positioning and “me-too” brandingAnd much, much more!Quotable
“Marketing is about bringing the voice of the customer into the business. And most businesses just aren’t listening.”
Invitation From GuestWatch Gee’s short, practical videos on behavioral marketing strategy:
https://linkedin.com/in/ranasinha
Website: https://kexino.comLinkedIn: https://linkedin.com/in/ranasinhaYouTube: https://www.youtube.com/c/KexinoInstagram: https://instagram.com/wearekexinoTikTok: https://tiktok.com/@kexinoThreads: https://www.threads.net/@wearekexinoBlueSky: https://bsky.app/profile/kexino.comThe post The Psychology of Marketing: Why Small Businesses Fail to Connect first appeared on The Lead Machine Growth Show with Paul Guyon.