The Leadership Locker

The Leadership Locker

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The Leadership Locker episodes

  • 91. How to Avoid Resenting Your Clients

    On this episode of The Leadership Locker, Rich goes solo to talk about common mistakes businesses make that end up attracting the wrong kinds of clients, and how to avoid those pitfalls.

    Connect with Rich:

    Website

    LinkedIn

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    Facebook

    YouTube

    16 min
  • 90. How to Dress for Success When You Work From Home with Stephanie Gilstrap

    “Clothes are a way for us to be able to communicate who the hell we are, when that first impression is the most important.” – Stephanie Gilstrap

    On this episode of The Leadership Locker, Instructional Designer Stephanie Gilstrap joins Rich to discuss the importance of style for life in today’s work environment. Listen in as Rich and Stephanie talk about comfort vs. style, taking what you wear into consideration when choosing a career path, and how to use your wardrobe as a tool. Stephanie also shares some wardrobe tips for transitioning service members.

    Stephanie Gilstrap is an Instructional Designer at The University of Georgia and has over 12 years of experience in higher education, with roles in enrollment management and student success prior to joining UGA. She decided to pursue a career in instructional design after realizing the exponential impact that a well-designed course has on student success.

      

    • 00:09 – Introduction
    • 02:56 – What is a leader?
    • 04:35 – Comfort vs. style
    • 06:56 – Using your wardrobe as a tool
    • 08:00 – Wardrobe tips for transitioning service members
    • 11:05 – Style preferences when choosing a career path
    • 13:35 – Style and working virtually
    • 16:41 – Helping someone refine their style
    • 20:25 – Style on a budget
    • 26:27 – Clothing subscription boxes vs. a personal stylist
    • 29:29 – The ROI of style
    • 31:54 – How to find out more about Stephanie
    • 32:51 – How Stephanie became a stylist
    • 35:10 – Rich’s closing remarka

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    Stephanie’s Leadership Style Quiz

    Here’s how you can connect with Stephanie:

    Website: http://stephgilstrap.com/

    Linkedin: https://www.linkedin.com/in/stephaniegilstrap85/

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    Connect with Rich:

    Website

    LinkedIn

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    Facebook

    YouTube

    39 min
  • 89. Content Creation: If You Confuse You Lose

    On this episode of The Leadership Locker Rich goes solo to talk about the most commonly asked questions about personal branding from his LinkedIn audience. Rich gives key tips about keeping your social media posts geared toward the consumer base you want to attack.  

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    6 min
  • 88. How to Brand and Attract the Right Customers with Keenya Kelly

    “Your brand really isn’t about you. It’s about designing something to attract a certain group of people to you so that they will buy from you.” – Keenya Kelly

    On this episode of the Leadership Locker, If You Brand It CEO Keenya Kelly joins Rich to discuss branding and why it’s so important to get it right. Listen is as Rich and Keenya talk about how to present your message, brand vibe, first impressions, and why it’s important to be specific with your branding.

    As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She is the CEO of If You brand It, a branding and consulting firm in Redding, CA where she strategically helps business owners go from the formulation stage of a Business to developing million-dollar brands.

    Buy Before You Quit Your Job by Keenya Kelly: https://www.keenyakelly.com/book/

    00:09 – Introduction

    02:52 – Branding and first impressions

    04:13 – Personal taste and personal branding

    07:46 – The importance of color in branding

    10:03 – Specificity in branding

    15:15 – Target audience shift

    17:37 – How to present your message

    20:47 – The power of testimonials and affiliate programs

    23:39 – Staying on-brand

    25:34 – Brand vibe

    28:59 – Keenya’s book, Before You Quit Your Job

    34:57 – Rich’s closing thoughts

    Here’s how you can connect with Keenya:

    Website: https://www.keenyakelly.com/

    TikTok: http://www.tiktok.com/@keenyakelly0

    Pinterest: http://pinterest.com/keenyakelly/

    Instagram: https://www.instagram.com/keenyakelly/

    Twitter: https://twitter.com/keenyakelly

    Facebook: https://www.facebook.com/keenyakelly

    YouTube: http://youtube.com/keenyakelly

     

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    37 min
  • 87. What You Should Charge When You’re Just Starting Out

    On this episode of The Leadership Locker, Rich goes solo to talk about the factors that go into deciding what to charge your clients, not undervaluing yourself, and how to avoid getting in your own way.

    Reinventing You by Dorie Clark

    https://www.amazon.com/Reinventing-You-Define-Imagine-Future/dp/1422144135

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    10 min
  • 86. How to Monetize Your Sales Skills with Nick Connor

    ”Athletes and military people have a lot of doors opened strictly because they wore the uniform. And that’s not a bad thing to leverage that, but you can’t lead with that.“ – Nick Connor

    On this episode of The Leadership Locker sales coach and best-selling author Nick Connor joins Rich to talk about the intrapreneur mindset. Listen in as Rich and Nick discuss having a servant mentality, developing your personal brand, and Nick shares his personal story of how baseball has helped him in business.

    Nick Connor helps coaches and speakers overcome their irrational fears about speaking and selling to being magnetic communicators that naturally attract more prospects and clients in weeks. He is the author of the best-selling book BrandAbility.

    Click here to get a free digital version of BrandAbility:

    https://www.honorscoaching.com/brandability

    • 00:09 – Introduction
    • 01:39 – Clubhouse and authenticity
    • 05:40 – Developing sales skills
    • 11:04 – Rich’s daughter stops by
    • 12:24 – Intrapreneurship and developing specific skills
    • 17:58 – Breaking through in a new field
    • 21:34 – Developing your personal brand
    • 24:52 – Common sales problems
    • 29:24 – The importance of delegation
    • 32:28 – Nick’s recent success stories
    • 37:46 – Rich’s closing remarks

    Here’s how you can connect with Nick:

    Website: https://www.nickconnor.com

    Linkedin: https://www.linkedin.com/in/teamamp/

    Instagram: https://www.instagram.com/nickconnor/

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    40 min
  • 85. How to See Setbacks as Momentum

    On this episode of The Leadership Locker, Rich goes solo to briefly talk about how setbacks and mishaps shouldn’t be viewed as obstacles, but as learning tools to help you gain momentum and strive harder to reach your goals as an entrepreneur.

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    Connect with Rich:

    Website

    LinkedIn

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    Facebook

    YouTube

    6 min
  • 84. How to Train Your Mind for Threats and Challenges with Lauren Johnson

    “I would rather you be consistent than intense.” – Lauren Johnson

    On this episode of The Leadership Locker, Mental Performance Coach Lauren Johnson joins Rich to discuss mentally conditioning yourself for threats and challenges. Listen in as Lauren and Rich talk about mental toughness, threat mindset vs. challenge mindset, and the difference between risk and consequence. Lauren also shares her story of how a soccer injury led her to pursue sports psychology.

    Lauren trains professional athletes, military personnel and business professionals through national speaking engagements, educational training workshops and consulting. Lauren's practical, straight-forward advice and mental performance strategies helps individuals develop mental toughness so they can perform their best regardless of circumstance.

    00:09 – Introduction

    03:09 – Lauren’s journey to where she is now

    08:04 – Expectation management and self-sabotage

    12:42 – Bouncing back from success

    16:46 - The Curious Case of Clayton Kershaw

    20:11 – Threat mindset vs. challenge mindset

    24:14 - The difference between risk and consequence

    26:15 – How top performers deal with challenges

    29:09 – The power of visualization

    34:03 – Closing remarks

    Here’s how you can connect with Lauren:

    Website: https://www.laurenjohnsonandco.com/

    Linkedin: http://linkedin.com/in/laurenjohnsonn

    Instagram: https://www.instagram.com/laurennicolejohnson/

    Twitter: https://twitter.com/_laurenjohnson_

    YouTube: https://www.youtube.com/channel/UCAgiinhnP664j96geaFkdFg

     

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    37 min
  • 83. How to Listen to Yourself Like Your Life Depends on It with Michelle Mras

    ”Fail often. Hit hard. But learn well.“ – Michelle Mras

    On this episode of The Leadership Locker, award-winning speaker and author Michelle Mras shares her incredible life story, and how she has turned tragedy into triumph. Listen in as Rich and Michelle talk about reinventing yourself, trusting your instincts, and the importance of gratitude.

    Michelle Mras is an award winning, internationally recognized inspirational speaker, published author, intuitive leader, wife, and mother who has been stirring audiences and individuals to action through her compelling message of self-discovery and living a life of intention.

    00:09 – Introduction

    02:30 – Why people do what they don’t want to do

    04:52 – Recreating yourself and not letting your past define you

    07:55 – Michelle’s incredible story of her traumatic brain injury

    12:14 – Why it often takes tragedy for people to change their lives

    15:18 – How to know that you’re on the wrong path

    18:02 – Trusting your instincts

    20:34 – How Michelle used her injury to transform herself

    28:19 – Michelle’s battle with cancer

    31:20 - The importance of gratitude

     36:20 – Closing remarks

    Here’s how you can connect with Michelle:

    Website: https://michellemras.com/

    Linkedin: https://www.linkedin.com/in/michellemras

    Instagram: https://www.instagram.com/michellemras/

    Twitter: https://twitter.com/mrasmichelle?lang=en

    YouTube: https://www.youtube.com/channel/UCQ36Z_Q3BViC5VsIiglLAQA

     

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    40 min
  • 82. It’s Embarrassing Not to Work Hard

    “On any given day there’s a number of things that I hate doing, but the sum of everything I’m doing is what I love.” – Rich Cardona

    One this episode of The Leadership Locker, Rich talks about hard work, distraction, settling, activity vs. action, and doing things you hate to accomplish what you love.

    Connect with Rich:

    Website

    LinkedIn

    Instagram

    Facebook

    YouTube

    10 min

About The Leadership Locker

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Starting and growing a business is harder than it was to serve in the United States Marines.