The Leadership Locker

On this episode of The Leadership Locker, Rich talks about why proof is your best marketing, and how you can create that proof.

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“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David

On this episode of The Leadership Locker, Valuetainment Founder and CEO Patrick Bet-David joins Rich to talk about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers.

Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley.[2] In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency.

• 00:19 – Intro
• 03:20 – Rapid fire questions
• 08:32 – Patrick’s early struggles
• 12:56 – Patrick’s advice for young entrepreneurs
• 14:37 – Business partnerships
• 18:48 – Balancing business and family
• 26:10 – “Expert processors solve a problem permanently”
• 30:47 – Competition and envy
• 34:48 – How to think differently from your peers
• 38:10 – “Who is the richest person you know?”
• 38:38 – Should you be an entrepreneur or intrapreneur
• 42:39 – Rich’s closing remarks

Here is how to connect with Patrick:

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On this episode of The Leadership Locker, Rich talks about why you should treat yourself like an employee and not the boss in order to give you a fresh perspective on your business.

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“My true purpose in life is becoming a master at mastery itself, and helping other people do the same.” – Zach Babcock

On this episode of The Leadership Locker, podcast host and Alpha Podcasting Association CEO Zach Babcock joins Rich to talk about being an underdog and how to bounce back from adversity. Listen in as Rich and Zach discuss identity, mastery, and how to know if you have what it takes to be an entrepreneur.

Zachary Babcock is the host of Underdog Empowerment: a podcast for underdog entrepreneurs who have a grandiose vision, all the odds stacked against them, and everyone counting them out. After spending over 5 years in prison, Zach now runs a 6-figure business helping other Underdogs start their very own podcasts.

• 00:09 – Intro
• 04:36 – About Zach
• 05:08 – The importance of adversity
• 06:53 – Who is an underdog?
• 08:44 – Embracing the underdog mentality
• 16:26 – Marriage and focusing on what you can control
• 20:54 – Making decisions logically and acting on those decisions emotionally
• 24:50 – The Underdog Empowerment brand
• 27:47 – Identity and mastery
• 30:15 – Are you cut out to be an entrepreneur?
• 34:36 – Alter egos and honesty
• 36:25 – Affirmations
• 37:51 – Zach on podcasting
• 45:54 – Rich’s closing remarks

Here is how to connect with Zach:

UnderdogEmpowerment.com

Underdog Empowerment Podcast

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On this episode of The Leadership Locker, Rich talks about how to take complete control of your life in the way that you want, and how unsettling it is to settle.

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“A podcast is not a good business model unless you already have a business first or unless you’re a huge celebrity.” – Hala Taha

On this episode of The Leadership Locker, podcast host and producer Hala Taha joins Rich to talk about everything that you need to know about podcasting in 2021. Listen in as Rich and Hala discuss why you should start your podcast, how to promote it, and how to take it to the next level.

Hala Taha is the host and producer of Young and Profiting, which is created with the support of the talented YAP team. Hala started her career in radio at WQHT Hot97 on “The Angie Martinez Show.” Later she focused on an entrepreneurial endeavor― the launch an entertainment news blog site, “The Sorority of Hip Hop.” She led an all-female team of 50 bloggers, and together they ran the popular site, interviewed celebrities, produced radio shows, and hosted parties/concerts. When the blog site boom slowed down in 2014, Hala took a temporary exit from the entertainment industry to get an MBA. She now currently has over 4 years of corporate marketing experience at a Fortune 50 company and is quickly rising up the ranks. YAP merges Hala’s passions for radio, entrepreneurship, business, and continued learning.

00:19 – Introduction

02:07 – Hala’s experience at Hot 97

05:36 – The value of working for free

06:44 – The Sorority of Hip Hop

10:32 – Changing your target audience

12:57 – The struggles of 2020

17:06 – Why not to start a podcast

19:10 – Why to start a podcast

20:38 – Patience and podcasting

23:33 – Promoting your podcast

28:51 – YouTube and podcasts

31:05 – In-app advertising strategies

33:21 – Media buys

34:41 – Asking for podcast reviews

35:13 – Podcasting apps

38:31 – Clubhouse

43:11 – Hala’s plans for the future

45:21 – How to follow Hala

46:15 – Rich’s closing remarks

Here is how to connect with Hala:

Young and Profiting Podcast

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Clubhouse - @halataha

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On this episode of The Leadership Locker, Rich talks about how to make your content memorable and sharable by making sure that you bring specific value to it.

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“You can give as much information and coaching by pointing out what works as you can by pointing out what doesn’t work.” – Marion Abrams

On this episode of The Leadership Locker, podcast host and consultant Marion Abrams joins Rich to discuss how to evaluate and get the right vibe for you creative content. Listen in as Rich and Marion talk about how to choose which medium to tell your story, accountability and resistance, and the fine line between persuasion and manipulation. Marion also shares the story of how she went from behind the scenes to hosting her own show, and the lengths she went to get an interview with Richard Branson.

Marion Abrams helps brands and organizations find their most compelling stories and tell them in the right places. She hosts the Grounded Content podcast, produces the Spartan Up! podcast, as well as coaching podcast hosts.

• 00:19 – Introduction
• 02:48 – Marion history with podcasting
• 04:12 – Moving from behind the scenes to in front of the mic
• 07:53 – Marion’s public challenges
• 11:18 – Making the Spartan Up Podcast
• 15:39 – The episodes that were never published
• 18:04 – How to choose which medium to tell your story
• 19:49 – Helping different kinds of personalities tell their stories
• 22:41 – Mental resistance
• 24:37 – Coaching the best performance out of people
• 28:08 – Marion’s history with film and video
• 32:28 – How to get the right vibe for your content
• 34:21 – Accountability and resistance
• 37:25 – The shadiness of “guest-facing monetization”
• 40:36 – The fine line between persuasion and manipulation
• 42:49 – Where to find Marion online
• 43:39 – Rich’s closing remarks

Grounded Content Podcast

Spartan Up! Podcast

The War of Art by Stephen Pressfield

Here is how to connect with Marion:

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On this episode of The Leadership Locker Rich goes solo to discuss preserving your value and protecting your business by knowing what to charge your clients for and what to give away for free.

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“It’s not how much attention can I get. It’s how much attention to I deserve to get.” – Theresa DePasquale



On this episode of The Leadership Locker, Capture Social Group CEO Theresa DePasquale joins Rich to talk about how to stand out on Instagram. Listen in as Rich and Theresa discuss how to grow organically on Instagram, how to retain followers, and hot not to get burnt out creating social media.

Theresa DePasquale began her career as an entrepreneurial fitness expert, owning multiple health clubs in the Tampa Bay Area before moving her business totally online. In December 2018 she started Capture Social Group to provide one-on-one consulting and management for national companies and industry-leading experts to help them successfully build their brands online and grow their reach and credibility.

·        00:09 – Introduction

·        05:02 – Theresa’s transition to become an online fitness coach

·        06:45 – Standing out in a saturated industry

·        08:48 – Theresa’s transition into online marketing

·        14:47 – Masterminds

·        17:04 – Finding the right balance between learning and launching your business

·        19:18 – Capture Social Group

·        20:56 – Growing organically on Instagram

·        23:55 – Keeping up with all of Instagram’s features

·        26:07 – How to retain followers

·        28:26 – Staying on-brand

·        30:36 – Business pages vs. personal pages

·        31:19 – How not to get burnt out creating social media

·        33:48 – Slice-of-life posts vs. brand posts

·        38:32 – Call to Action and engagement

·        41:15 – The quantity of your posts vs. the quality of your posts

·        42:52 – Rich’s closing remarks

20 Steps to 10X Your Engagement

Boss to Bikini by Theresa DePasquale

Here’s how you can connect with Theresa:

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CaptureSocialGroup.com

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