The Leadership Locker

“Whether you’re a military person in conflict or war, whether you’re an entrepreneur starting out, whether you’re a person struggling through disease, to understand our behavior really helps us in our processes.” – Rich Diviney

On this episode of The Leadership Locker, Rich is joined by author and retired Navy SEAL Commander Rich Diviney. Listen in as Rich and Rich talk about Rich Diviney’s book, The Attributes. They discuss the difference between skills and attributes, perseverance and discipline, as well as how to evaluate your own attributes.

Rich Diviney is a retired Navy SEAL Commander. In a career spanning more than twenty years, he completed more than thirteen overseas deployments-eleven of which were to Iraq and Afghanistan. As the officer in charge of training for a specialized command, he spearheaded the creation of a SEAL directorate that fused physical, mental, and emotional disciplines. He led his small team to create the first ever "Mind Gym" in Naval Special Warfare that helped SEALs train their brains to perform faster, longer, and better, especially in high-stress environments. Since his retirement, Diviney has worked as a speaker, facilitator, and consultant, training more than five thousand business, athletic, and military leaders.

• 00:09 – Introduction
• 04:06 – About Rich Diviney
• 06:19 - Why Rich wrote The Attributes
• 08:10 – What The Attributes is about
• 09:34 – Skills vs. attributes
• 11:46 – Misjudging someone’s attributes
• 13:10 – The Dream Team Paradox
• 15:19 – Peak performance vs. optimal performance
• 17:50 – Evaluating your own attributes
• 20:30 – Accepting your own attributes
• 25:42 – The categories of attributes
• 29:16 – “Courage can not exist in the absence of fear.”
• 31:14 – Courage and entrepreneurship
• 34:54 – Perseverance and discipline
• 38:41 – Self-discipline
• 41:58 – Resilience
• 46:03 – Durability and happiness
• 48:35 – Compartmentalization
• 52:24 – Focusing on what is relevant
• 56:20 – Learnability and going after your passion
• 59:23 – Getting in touch with Rich Diviney

Connect with Rich Diviney:

The Attributes by Rich Diviney

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Connect with Rich Cardona:

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On this episode of The Leadership Locker, Rich talks about the importance of staying in motion and continuingly creating content in order to keep your audience engaged.

Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about how to audit your business, and how it can be a useful tool to expose bottlenecks in your processes and gain an objective perspective.

Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about tapping into your potential by trusting your instincts, following your curiosity, and putting in the work.

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“I think that’s the beauty of being an entrepreneur. When you jump into things, ignorance is bliss.” - Claudia Mata

On this episode of The Leadership Locker, Rich is joined by Vertly founder Claudia Mata. Listen in as they discuss Claudia’s transition from the fashion industry to the CBD industry, living abroad, and how Claudia rediscovered her identity when she founded Vertly.

Claudia Mata was born in El Salvador. She then relocated to New York, eventually becoming the Accessories and Jewelry Director for W Magazine. After moving to Northern California, she founded Vertly with her husband Zander Gladish, creating handcrafted skincare products using CBD and other plant extracts.

Throughout her herbalism education, Claudia studied how various plants, including cannabis, can help our bodies heal and thrive, specifically focusing on skin wellness. She began collaborating with botanical formulators and chemists, blending CBD with fresh healing plant extracts from the garden—and Vertly skincare was born.

• 00:09 – Intro
• 03:14 – About Claudia
• 03:59 – Growing up in El Salvador
• 05:12 – How Claudia got started in the fashion industry
• 06:01 – Living in France
• 07:05 – Working in the fashion industry
• 10:50 – Leaving the fashion industry
• 13:20 – Relocating to Northern California
• 14:19 – Claudia on rediscovering her identity and starting a new business
• 19:31 – Getting into the CBD industry
• 24:54 - Launching a business to solve a problem that you have
• 29:16 – Claudia on working with her husband
• 31:28 – How to get in touch with Claudia

Here is how to get in touch with Claudia:

Vertly

Instagram

LinkedIn

Connect with Rich:

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On this episode of The Leadership Locker, Rich talks about why the key to being exceptional is being consistent over extended periods of time, rather than having short bursts of activity.

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On this episode of The Leadership Locker, Rich talks about the importance of leading by example, your do/say ratio, and the power of being consistent.

Connect with Rich:

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On this episode of The Leadership Locker, Rich talks about making the most of your failures by turning them into learning experiences, and the importance of having clarity with your goals.

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“You can’t build a brand around you if you really don’t know what you want to do, why you’re here doing it, and really who you are.” – Talie MIller



On this episode of The Leadership Locker, Rich is joined by personal branding expert Talie Miller. Listen in as Rich and Talie discuss why people struggle with personal branding, why virtual relationships are real relationships, and the difference between personal brand and influence.

Talie Miller is the founder of We Are The New, The Talie Miller Experience and Co-Creator of The Untitled Mastermind, and has been an executive and entrepreneur for over two decades and won juicy AF awards for her work.

• 00:09 – Introduction
• 03:19 – How Talie got into personal branding
• 07:12 – Branding vs. Personal Branding
• 11:18 – Why people struggle with personal branding
• 15:00 – Why you need a personal brand
• 16:48 – How to know when to reassess your personal brand
• 21:24 – Virtual relationships are real relationships
• 27:00 – Qualitative vs. quantitative ROI
• 30:16 – Content creation and sharing
• 37:00 – Knowing your audience
• 42:07 – The importance of flexing on social media
• 45:23 – Comparison and being genuine
• 48:56 – The importance of knowing your goals
• 52:03 – Does Elon Musk think he has a personal brand?
• 54:18 – Personal brand vs. influence
• 59:33 – Rich’s closing remarks

Here’s how you can connect with Talie:

Website

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Twitter

Pinterest

Connect with Rich:

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On this episode of The Leadership Locker, Rich talks about consistency and perseverance in social media, how to sell yourself without being salesy, and why the key to effective social media is delayed gratification.

Connect with Rich:

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