The Leadership Locker

By Rich Cardona

Starting and growing a business is harder than it was to serve in the United States Marines.

Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts ... more

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FAQs about The Leadership Locker:

How many episodes does The Leadership Locker have?

The podcast currently has 201 episodes available.

The Leadership Locker episodes:

July 02, 2021141. The Best of The Leadership Locker with Patrick Bet-David
“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David
On this episode of The Leadership Locker, we take a look back to Rich’s interview with Valuetainment Founder and CEO Patrick Bet-David, where Patrick talked to Rich about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers.
Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley. In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency.
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Personal Branding | Rich Cardona Media
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00:19 – Intro
01:46 – Rapid fire questions
06:57 – Patrick’s early struggles
11:22 – Patrick’s advice for young entrepreneurs
13:04 – Business partnerships
18:02 – Balancing business and family
25:23 – “Expert processors solve a problem permanently”
30:01 – Competition and envy
34:02 – How to think differently from your peers
37:24 – “Who is the richest person you know?”
37:51 – Should you be an entrepreneur or intrapreneur
41:52 – Rich’s closing remarks

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Here is how to connect with Patrick:
Website
Twitter
Instagram
YouTube
LinkedIn
Facebook
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Connect with Rich:
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LinkedIn
Instagram
Facebook
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44min
June 30, 2021140. Gary Vaynerchuk on Wrestling, Vee Friends & Stepping Back
“I don’t like winning. I like the process.” - Gary Vaynerchuk
On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets.
Gary Vaynerchuk is an entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.
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Personal Branding | Rich Cardona Media
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00:09 – Introduction
11:50 – When is it time to pivot with your podcast?
13:38 – Pushing boundaries in a heavily-regulated industry
15:26 – Hiring for the long term
16:43 – Rich and Gary talk wrestling
26:16 – VeeFriends
30:58 – Gary on owning the New York Jets
34:44 – Materialism and success
39:23 – Rich talks about the impact that Gary has had on him
40:30 – Rich’s closing thoughts

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Connect with Gary:
Website
The GaryVee Audio Experience
Instagram
YouTube
Facebook
Twitter
Snapchat
LinkedIn
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
42min
June 28, 2021139. How to Turn Visualization into Reality with Andy Frisella
“If you want to build an empire, it’s one person at a time.” – Andy Frisella
On this episode of The Leadership Locker, Rich is joined by entrepreneur, author, and podcast host Andy Frisella. Listen in as Rich and Andy discuss visualization, the struggles of entrepreneurship, self-awareness, self-improvement, and why value is created in the inefficiencies.
Andy Frisella is an entrepreneur, bestselling author, highly sought-after consultant and public speaker. He is the industry leading expert at customer loyalty, creating fanatical culture and building brick-and-mortar and online direct-to-consumer retail businesses. He has been featured in Inc., Entrepreneur & Forbes Magazine. On his popular new podcast, REAL AF with Andy Frisella, he and his guests discuss, debate and laugh their way through trending topics and hot-button issues.
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Personal Branding | Rich Cardona Media
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00:09 – Introduction
11:07 – The struggles of entrepreneurship
15:18 – Visualization
22:11 – “The value is created in the inefficiencies”
28:15 – Self-awareness and entrepreneurship
30:04 – Morality and money
32:52 – Veterans and entrepreneurship
34:38 – Self-improvement and getting older
37:27 – Growing up learning about business
44:56 – The other benefits of success

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Real AF Podcast
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Connect with Andy:
Website
Facebook
YouTube
Instagram
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
49min
June 25, 2021 138. How to Invest in Yourself When You Have No Money
On this episode of The Leadership Locker, Rich discusses steps that you can take to help yourself when you don’t have the money to outsource just yet.
Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
5min
June 23, 2021137. YOU Are the Brand with Mike Kim
On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn’t self-indulgent, and why relationships are like rocket ships.
Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this:
Marketing isn’t about closing a sale, it’s about opening a relationship.
He believes when people get this part of marketing right, results follow. He's used this same approach to serve today’s most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD.
Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. He also hosts the You Are the Brand Podcast.
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Personal Branding | Rich Cardona Media
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00:09 – Introduction
03:00 – How Rich found Mike
03:58 – About Mike
06:06 – Where to start with building your personal brand
14:01 – Personal branding and self-indulgence
19:18 – The myth of having only one message across all platforms
25:29 – “Relationships are like rocket ships”
33:33 – Expectation management and monetization
39:14 – Where to find Mike online
40:13 – Rich’s closing remarks

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You Are The Brand by Mike Kim
The Brand You Podcast with Mike Kim
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Connect with Mike Kim:
Website
YouTube
Instagram
Facebook
Twitter
LinkedIn
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
43min
June 21, 2021 136. How to Show Up Confidently on Prospect Calls
On this episode of The Leadership Locker, Rich talks about how to talk to prospective clients with confidence by actually addressing their problems, rather than just trying to sell yourself to them.
Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
9min
June 18, 2021 135. How Content Creation Eliminates People You Can't Serve
On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche.
Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube

...more
9min
June 16, 2021134. How to Be the Leader You Wish You Had with Stephen Shedletzky
“Experiencing fulfillment leads you to it.” – Stephen Shedletzky
On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals.
Stephen Shedletzky engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating and light-hearted way.
Feeling stifled on his corporate track, Stephen was struck by Simon Sinek’s vision of a more inspired, safe and fulfilled world. He joined Sinek’s team in 2012. What started as a position answering fan email, Stephen now leads Brand Experience and the team of Igniters to ensure every product, partnership and communication reflects the organization’s most deeply held beliefs.
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00:09 – Introduction
03:00 – Stephen tells us about himself
03:48 – “Customers will love a company only if the employees love it first.”
06:21 – Being mentored by your predecessor
12:05 – The challenges of transitioning
19:04 – Being methodical vs. jumping in
23:01 – Is a bad business culture reversible?
29:04 – Worthy rivals
35:19 – Preparing your team to be ready for difficult times
38:16 – Reexamination and recalibration
41:01 – When your idea of fulfillment turns out to be wrong
42:42 – The loneliness of going your own way
45:30 – How to find Stephen online
46:01 – Rich’s closing thoughts

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Give and Take: Why Helping Others Drives Our Success by Adam Grant
Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet
Winning: The Unforgiving Race to Greatness by Tim Grover
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Connect with Stephen:
LinkedIn
SimonSinek.com
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
48min
June 14, 2021 133. How to Tell a Story
On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula.
Personal Branding | Rich Cardona Media
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The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall
75 Hard
The Subtle Art of Not Giving a F*ck by Mark Manson
The Win Without Pitching Manifesto by Blair Enns
Socratic Selling: How to Ask the Questions That Get the Sale by Kevin Daley
Law of Attraction: The Science of Attracting More of What You Want and Less of What
You Don't by Michael J. Losier
Winning: The Unforgiving Race to Greatness by Tim Grover
The Infinite Game by Simon Sinek
Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential by Vaughn Kohler
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
16min
June 11, 2021 132. How to Determine Where You Need to Elevate
On this episode of The Leadership Locker, Rich talks about Identifying the areas of business that you need to improve upon, and why you can’t do better until you know better.
Personal Branding | Rich Cardona Media
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75 Hard
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
...more
10min

FAQs about The Leadership Locker:

How many episodes does The Leadership Locker have?

The podcast currently has 201 episodes available.