The Leadership Locker

“Competitive, ambitious, lazy people are the most dangerous people you’ll ever befriend in your life.” – Patrick Bet-David

On this episode of The Leadership Locker, we take a look back to Rich’s interview with Valuetainment Founder and CEO Patrick Bet-David, where Patrick talked to Rich about balancing family and business, and gives advice for those considering entrepreneurship. Listen in as Rich and Patrick discuss business partnerships, dealing with competition and envy, and how to think differently from your peers.

Patrick Bet-David (born 1978) is an Iranian-American entrepreneur and financial advisor. He was born in Iran; his parents were of Assyrian and Armenian descent. His family was eventually emigrated to the US when he was 12 years old. After high school he enlisted in the US army and served with the 101st Airborne Division. After leaving the Army he got a job at Morgan Stanley. In 2009, he launched a website called Saving America and later a radio show broadcast in Los Angeles. Later that year he opened a financial services agency called PHP Agency.

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Personal Branding | Rich Cardona Media

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• 00:19 – Intro
• 01:46 – Rapid fire questions
• 06:57 – Patrick’s early struggles
• 11:22 – Patrick’s advice for young entrepreneurs
• 13:04 – Business partnerships
• 18:02 – Balancing business and family
• 25:23 – “Expert processors solve a problem permanently”
• 30:01 – Competition and envy
• 34:02 – How to think differently from your peers
• 37:24 – “Who is the richest person you know?”
• 37:51 – Should you be an entrepreneur or intrapreneur
• 41:52 – Rich’s closing remarks

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Here is how to connect with Patrick:

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“I don’t like winning. I like the process.” - Gary Vaynerchuk

On this episode of The Leadership Locker, Rich is joined by entrepreneur Gary Vaynerchuk. Listen in as Rich and Gary discuss pushing boundaries, materialism, and personal branding, as well as wrestling and the New York Jets.

Gary Vaynerchuk is an entrepreneur, author, speaker, and Internet personality. He is a co-founder of the restaurant reservation software company Resy and Empathy Wines. First known as a wine critic who expanded his family's wine business, Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York-based communications company VaynerX, and as CEO of VaynerX subsidiary VaynerMedia.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 11:50 – When is it time to pivot with your podcast?
• 13:38 – Pushing boundaries in a heavily-regulated industry
• 15:26 – Hiring for the long term
• 16:43 – Rich and Gary talk wrestling
• 26:16 – VeeFriends
• 30:58 – Gary on owning the New York Jets
• 34:44 – Materialism and success
• 39:23 – Rich talks about the impact that Gary has had on him
• 40:30 – Rich’s closing thoughts

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Connect with Gary:

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The GaryVee Audio Experience

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“If you want to build an empire, it’s one person at a time.” – Andy Frisella

On this episode of The Leadership Locker, Rich is joined by entrepreneur, author, and podcast host Andy Frisella. Listen in as Rich and Andy discuss visualization, the struggles of entrepreneurship, self-awareness, self-improvement, and why value is created in the inefficiencies.

Andy Frisella is an entrepreneur, bestselling author, highly sought-after consultant and public speaker. He is the industry leading expert at customer loyalty, creating fanatical culture and building brick-and-mortar and online direct-to-consumer retail businesses. He has been featured in Inc., Entrepreneur & Forbes Magazine. On his popular new podcast, REAL AF with Andy Frisella, he and his guests discuss, debate and laugh their way through trending topics and hot-button issues. 

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 11:07 – The struggles of entrepreneurship
• 15:18 – Visualization
• 22:11 – “The value is created in the inefficiencies”
• 28:15 – Self-awareness and entrepreneurship
• 30:04 – Morality and money
• 32:52 – Veterans and entrepreneurship
• 34:38 – Self-improvement and getting older
• 37:27 – Growing up learning about business
• 44:56 – The other benefits of success

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Real AF Podcast

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On this episode of The Leadership Locker, Rich discusses steps that you can take to help yourself when you don’t have the money to outsource just yet.

Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich is joined by author and podcast host Mike Kim. Listen in as Rich and Mike discuss where to start with building your personal brand, why personal branding isn’t self-indulgent, and why relationships are like rocket ships.

Mike is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. His core philosophy of marketing is this:

Marketing isn’t about closing a sale, it’s about opening a relationship.

He believes when people get this part of marketing right, results follow. He's used this same approach to serve today’s most influential thought leaders including John Maxwell, Donald Miller, Catalyst, and Daniel G. Amen, MD.

Before running his own consulting business, he worked for several years as the CMO of a successful multi-million dollar company near New York City. He also hosts the You Are the Brand Podcast.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 03:00 – How Rich found Mike
• 03:58 – About Mike
• 06:06 – Where to start with building your personal brand
• 14:01 – Personal branding and self-indulgence
• 19:18 – The myth of having only one message across all platforms
• 25:29 – “Relationships are like rocket ships”
• 33:33 – Expectation management and monetization
• 39:14 – Where to find Mike online
• 40:13 – Rich’s closing remarks

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You Are The Brand by Mike Kim

The Brand You Podcast with Mike Kim

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Connect with Mike Kim:

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On this episode of The Leadership Locker, Rich talks about how to talk to prospective clients with confidence by actually addressing their problems, rather than just trying to sell yourself to them.

Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about how creating content can help you get closer to the people that you are trying connect to faster, as well as help you figure out your niche.

Personal Branding | Rich Cardona Media

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“Experiencing fulfillment leads you to it.” – Stephen Shedletzky

On this episode of The Leadership Locker, Rich is joined by Head of Brand Experience at Simon Sinek Inc, Stephen Shedletzky. Listen in as Rich and Stephen discuss business culture, the challenges of transitioning, and why it’s important to have worthy rivals.

Stephen Shedletzky engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating and light-hearted way.

Feeling stifled on his corporate track, Stephen was struck by Simon Sinek’s vision of a more inspired, safe and fulfilled world. He joined Sinek’s team in 2012. What started as a position answering fan email, Stephen now leads Brand Experience and the team of Igniters to ensure every product, partnership and communication reflects the organization’s most deeply held beliefs.

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• 00:09 – Introduction
• 03:00 – Stephen tells us about himself
• 03:48 – “Customers will love a company only if the employees love it first.”
• 06:21 – Being mentored by your predecessor
• 12:05 – The challenges of transitioning
• 19:04 – Being methodical vs. jumping in
• 23:01 – Is a bad business culture reversible?
• 29:04 – Worthy rivals
• 35:19 – Preparing your team to be ready for difficult times
• 38:16 – Reexamination and recalibration
• 41:01 – When your idea of fulfillment turns out to be wrong
• 42:42 – The loneliness of going your own way
• 45:30 – How to find Stephen online
• 46:01 – Rich’s closing thoughts

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Give and Take: Why Helping Others Drives Our Success by Adam Grant

Turn the Ship Around!: A True Story of Turning Followers into Leaders by L. David Marquet

Winning: The Unforgiving Race to Greatness by Tim Grover

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SimonSinek.com

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On this episode of The Leadership Locker, Rich talks about Kindra Hall’s storytelling formula, and tells some personal stories from his career using this formula.

Personal Branding | Rich Cardona Media

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The Leadership Locker | Episode 44 | How to use Storytelling in Business with Kindra Hall

75 Hard

The Subtle Art of Not Giving a F*ck by Mark Manson

The Win Without Pitching Manifesto by Blair Enns

Socratic Selling: How to Ask the Questions That Get the Sale by Kevin Daley

Law of Attraction: The Science of Attracting More of What You Want and Less of What

You Don't by Michael J. Losier

Winning: The Unforgiving Race to Greatness by Tim Grover

The Infinite Game by Simon Sinek

Sacred Drive: Biblical Principles for Pursuing Your God-Given Potential by Vaughn Kohler

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On this episode of The Leadership Locker, Rich talks about Identifying the areas of business that you need to improve upon, and why you can’t do better until you know better.

Personal Branding | Rich Cardona Media

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75 Hard

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