The Leadership Locker

By Rich Cardona

Starting and growing a business is harder than it was to serve in the United States Marines.

Join retired Captain Rich "NINI" Cardona as he enlists the help of influencers and subject matter experts ... more

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FAQs about The Leadership Locker:

How many episodes does The Leadership Locker have?

The podcast currently has 201 episodes available.

The Leadership Locker episodes:

August 18, 2021161. How to Go to Conferences Again with Heather Parady and Gregg Clunis
On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO.
Heather Parady is a podcast host based out of Atlanta, GA. She hosts the Unconventional Leaders and Happy Brain podcasts. Gregg Clunis is a content creator and entrepreneur. He is the founder of Tiny Ventures, LLC, where he is focused on creating the education, tools, and resources to help everyday people improve their lives. He's the host of Tiny Leaps, Big Changes.
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Personal Branding | Rich Cardona Media
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00:09 – Introduction
09:00 – Rich’s approach to the conference
10:30 – Heather’s approach to the conference
12:59 – The right way to make connections
15:41 – What Rich would have done differently
16:49 – What Heather would have done differently
18:14 – Greg’s approach to the conference
23:17 – Heather on energy management at a conference
25:42 – FOMO
28:20 – Gregg on energy management
30:55 – Advice for conference attendees
33:35 – Where to find Heather and Gregg online
34:03 – Rich’s closing thoughts

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Podcast Movement
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Podcasts
Unconventional Leaders
Happy Brain
Tiny Leaps, Big Changes
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Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want by Gregg Clunis
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How to connect with Heather:
Website
Instagram
Twitter
Facebook
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How to connect with Gregg:
Website
Instagram
Twitter
Facebook
YouTube
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
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Rocket Station
[email protected]
...more
37min
August 16, 2021 160. One Thing You Cannot Google
On this episode of The Leadership Locker, Rich discusses why you can only Google ‘what to know’, not ‘who you need to know’.
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Personal Branding | Rich Cardona Media
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Podcast Movement
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
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Rocket Station
[email protected]
...more
9min
August 13, 2021 159. How to Communicate Better Than Everyone
On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly.
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Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
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Rocket Station
[email protected]
...more
12min
August 11, 2021158. How to Build a Network in a New Industry with Travis Chappell
“There is true freedom when you’re truly committed to something, because there’s no decisions to be made.” - Travis Chappell
On this episode of The Leadership Locker, Rich talks with Guestio creator and founder Travis Chappell about networking and podcasting. Listen in as Rich and Travis discuss dealing with rejection, the power of confidence, and why there is freedom I commitment.
Travis Chappell is a direct sales consultant, real estate investor, and professional connector. He is the creator and host of Build Your Network, a top-rated business podcast dedicated to helping entrepreneurs cultivate genuine relationships, grow their inner circle, and leverage a powerful network the right way. He is also the creator and founder of Guestio, an app that allows podcast hosts and guests to connect with each other.
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Personal Branding | Rich Cardona Media
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00:08 – Introduction
07:03 – Travis’ history in sales
08:27 – Dealing with rejection
10:44 – Travis’ experience growing up in a closed religious community
12:54 – Travis’ networking podcast
14:01 – Self-awareness and success
20:23 – The benefits of podcasting
21:22 – Patience and podcasting
26:30 – Why there is freedom in commitment
28:30 – The power of confidence
30:26 – Networking and podcasting
34:18 – Guestio
38:19 – Where to find Travis online
38:51 – Rich’s closing thoughts

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How to connect with Travis:
Website
Facebook
Instagram
Twitter
Spotify
Apple Podcasts
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
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Rocket Station
[email protected]
...more
41min
August 09, 2021 157. How to Be Inefficient (And Not Care)
On this episode of The Leadership Locker, Rich talks about why you have to be a disaster before you become a master, and why embracing that fact will help bring you closer to mastery.
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Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
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Rocket Station
[email protected]
...more
8min
August 06, 2021 156. How to Get Coached by Influencers for Free
On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so.
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Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
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Rocket Station
[email protected]
...more
19min
August 04, 2021155. How a Team of VAs Will Transform Your Business (And Give You Time Back) with Dennis Yu
“The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu
On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis’ Dollar-a-Day Facebook Ad strategy.
Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.
He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics.
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Personal Branding | Rich Cardona Media
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00:09 – Introduction
04:20 – Outsourcing overseas
08:59 – Dennis’ task library and checklists
13:01 – Documenting your processes
14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff
26:48 – The value of creating reusable social media content
28:25 – Delegation and apprenticeship
31:53 – Delegating your social media
37:05 – Facebook ads
51:54 – YouTube Shorts and other short-form content
57:19 – Where to find Dennis online

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How to connect with Dennis:
LinkedIn
Instagram
Facebook
Website
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
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Rocket Station
[email protected]
...more
1h 2min
August 02, 2021 154. The Marketplace Doesn’t Need You
On this episode of The Leadership Locker, Rich talks about how to avoid becoming just another commodity in the marketplace.
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Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
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Rocket Station
[email protected]
...more
7min
July 30, 2021 153. How to Get Prospect Objections Early
On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible.
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Personal Branding | Rich Cardona Media
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
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Rocket Station
[email protected]
...more
9min
July 28, 2021152. How to Understand the Significance of Brand Strategy with Melinda Livsey
On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.
As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.
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Personal Branding | Rich Cardona Media
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00:09 – Introduction
06:53 – What is brand strategy?
08:57 – Melinda’s approach to brand strategy
11:58 – People who don’t believe they need a brand strategy
15:35 – Course correction
23:41 – Melinda’s pivot to becoming a brand strategist
31:04 – Why you shouldn’t try to convince your clients
34:33 – How to approach clients without a portfolio
40:50 – How to help your clients trust you
44:12 – How educating others has helped Melinda
46:30 – Growth mindset
49:55 – Where to find Melinda online
51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall
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How to connect with Melinda:
Instagram
Twitter
Behance
LinkedIn
Marks and Makers
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Connect with Rich:
Website
LinkedIn
Instagram
Facebook
YouTube
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Rocket Station
[email protected]
...more
54min

FAQs about The Leadership Locker:

How many episodes does The Leadership Locker have?

The podcast currently has 201 episodes available.