The Leadership Locker

On this episode of The Leadership Locker, recorded at Podcast Movement 2021 in Nashville, Rich talks with podcast hosts Heather Parady and Gregg Clunis about their different approaches to the conference, how to make connections, energy management, and FOMO.

Heather Parady is a podcast host based out of Atlanta, GA. She hosts the Unconventional Leaders and Happy Brain podcasts. Gregg Clunis is a content creator and entrepreneur. He is the founder of Tiny Ventures, LLC, where he is focused on creating the education, tools, and resources to help everyday people improve their lives. He's the host of Tiny Leaps, Big Changes.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 09:00 – Rich’s approach to the conference
• 10:30 – Heather’s approach to the conference
• 12:59 – The right way to make connections
• 15:41 – What Rich would have done differently
• 16:49 – What Heather would have done differently
• 18:14 – Greg’s approach to the conference
• 23:17 – Heather on energy management at a conference
• 25:42 – FOMO
• 28:20 – Gregg on energy management
• 30:55 – Advice for conference attendees
• 33:35 – Where to find Heather and Gregg online
• 34:03 – Rich’s closing thoughts

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Podcast Movement

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Podcasts

Unconventional Leaders

Happy Brain

Tiny Leaps, Big Changes

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Tiny Leaps, Big Changes: Everyday Strategies to Accomplish More, Crush Your Goals, and Create the Life You Want by Gregg Clunis

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How to connect with Heather:

Website

Instagram

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Facebook

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How to connect with Gregg:

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Instagram

Twitter

Facebook

YouTube

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Connect with Rich:

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Rocket Station

[email protected]

On this episode of The Leadership Locker, Rich discusses why you can only Google ‘what to know’, not ‘who you need to know’.

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Personal Branding | Rich Cardona Media

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Podcast Movement

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Connect with Rich:

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Rocket Station

[email protected]

On this episode of The Leadership Locker, Rich talks about the questions that you need to ask yourself to make sure that you are communicating properly.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

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“There is true freedom when you’re truly committed to something, because there’s no decisions to be made.” - Travis Chappell

On this episode of The Leadership Locker, Rich talks with Guestio creator and founder Travis Chappell about networking and podcasting. Listen in as Rich and Travis discuss dealing with rejection, the power of confidence, and why there is freedom I commitment.

Travis Chappell is a direct sales consultant, real estate investor, and professional connector. He is the creator and host of Build Your Network, a top-rated business podcast dedicated to helping entrepreneurs cultivate genuine relationships, grow their inner circle, and leverage a powerful network the right way. He is also the creator and founder of Guestio, an app that allows podcast hosts and guests to connect with each other.

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Personal Branding | Rich Cardona Media

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• 00:08 – Introduction
• 07:03 – Travis’ history in sales
• 08:27 – Dealing with rejection
• 10:44 – Travis’ experience growing up in a closed religious community
• 12:54 – Travis’ networking podcast
• 14:01 – Self-awareness and success
• 20:23 – The benefits of podcasting
• 21:22 – Patience and podcasting
• 26:30 – Why there is freedom in commitment
• 28:30 – The power of confidence
• 30:26 – Networking and podcasting
• 34:18 – Guestio
• 38:19 – Where to find Travis online
• 38:51 – Rich’s closing thoughts

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How to connect with Travis:

Website

Facebook

Instagram

Twitter

Spotify

Apple Podcasts

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Connect with Rich:

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Rocket Station

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On this episode of The Leadership Locker, Rich talks about why you have to be a disaster before you become a master, and why embracing that fact will help bring you closer to mastery.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

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On this episode of The Leadership Locker, Rich talks about how to gain access to influencers, and gives a real-life example of how he has been able to do so.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

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“The bigger your audience becomes, the more you have to delegate to other people.” – Dennis Yu

On this episode of The Leadership Locker, Rich talks with digital marketing and personal brand expert Dennis Yu about how outsourcing can help take your business to the next level. Listen in as Rich and Dennis discuss finding help overseas, task libraries, and apprenticeship. They also discuss delegating your social media, and Dennis’ Dollar-a-Day Facebook Ad strategy.

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit. Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, Social Fresh, and Heyo. He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 04:20 – Outsourcing overseas
• 08:59 – Dennis’ task library and checklists
• 13:01 – Documenting your processes
• 14:59 – Handing off minor tasks to a VA so that you can focus on the important stuff
• 26:48 – The value of creating reusable social media content
• 28:25 – Delegation and apprenticeship
• 31:53 – Delegating your social media
• 37:05 – Facebook ads
• 51:54 – YouTube Shorts and other short-form content
• 57:19 – Where to find Dennis online

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How to connect with Dennis:

LinkedIn

Instagram

Facebook

Website

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Connect with Rich:

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Rocket Station

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On this episode of The Leadership Locker, Rich talks about how to avoid becoming just another commodity in the marketplace.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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On this episode of The Leadership Locker, Rich talks about the importance of understanding and discussing any possible objections that a potential client may have as early as possible.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

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On this episode of The Leadership Locker, Rich talks with Marks & Maker founder Melinda Livsey about brand strategy. Listen in as Rich and Melinda discuss Melinda’s approach to brand strategy, adjusting your strategy, what you can do to help your clients trust you more, and the importance of having a growth mindset.

As the founder and creative director of Marks & Maker, Melinda Livsey unites eight years of professional design experience with a penchant for thoughtful customer service. Melinda’s experience with notable names like Oakley, Paramount Pictures and Loot Crate, coupled with her passion for creative thinkers and entrepreneurs, creates the perfect cocktail of impeccable workmanship, exceptional brands and happy clientele. Melinda has worked as an in-house and freelance designer for various companies and now specializes in brand identity at her studio, Marks & Maker.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 06:53 – What is brand strategy?
• 08:57 – Melinda’s approach to brand strategy
• 11:58 – People who don’t believe they need a brand strategy
• 15:35 – Course correction
• 23:41 – Melinda’s pivot to becoming a brand strategist
• 31:04 – Why you shouldn’t try to convince your clients
• 34:33 – How to approach clients without a portfolio
• 40:50 – How to help your clients trust you
• 44:12 – How educating others has helped Melinda
• 46:30 – Growth mindset
• 49:55 – Where to find Melinda online
• 51:10 – Rich’s closing thoughts

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Stories That Stick by Kindra Hall

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How to connect with Melinda:

Instagram

Twitter

Behance

LinkedIn

Marks and Makers

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Connect with Rich:

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Rocket Station

[email protected]