The Leadership Locker

On this episode of The Leadership Locker, Rich talks about the top 5 things that you need to consider when asking for a raise.

1. Know if you’ve crushed it or not.
2. Who are you outperforming?
3. What intangibles are you bring to the table?
4. What are you doing that is consistent with moving the mission forward? Is it consistent with the core values of the company?
5. Are you making your bosses life easier on a regular basis?

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about giving without the expectation of getting anything in return.

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Personal Branding | Rich Cardona Media

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“This biggest game changer for me with my brand, with my business, with everything that’s happened, has been my personal brand.” – Brittany Krystle

On this episode of The Leadership Locker – Rich talks with personal branding expert and podcast host Brittany Krystle about pivoting and developing your personal brand. Listen in as Rich and Brittany discuss content creation, choosing your lane, having your niche vs. going broad, and the power of being true to yourself.

Brittany Krystle is a personal branding and growth expert with almost a decade of experience in personal brand development and content strategy. She hosts the Beyond Influential podcast, where she has in-depth, “no fluff” conversations with the experts and industry influencers who get us to consume both on and offline, so you get actionable takeaways you can use to grow your own influence.

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Personal Branding | Rich Cardona Media

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Brittany’s podcast Beyond Influential

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• 00:19 – Introduction
• 05:10 – About Brittany
• 05:52 – Personal branding
• 07:45 – Brittany’s experience as a lawyer
• 11:09 – Sunk cost fallacy
• 13:40 – Pursuing what you’re passionate about
• 16:45 – Brittany on Gary V’s personal brand
• 19:59 – Creating content and choosing your lane
• 23:07 – Content metrics
• 28:39 – Pivoting with your content
• 30:32 – Having your niche vs. going broad
• 32:22 – Brittany’s motivation
• 34:43 – The power of being true to yourself
• 37:24 – Finding and creating content to share
• 41:50 – Brittany’s podcast Beyond Influential
• 52:59 -  Where to find Brittany online

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How to connect with Brittany:

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On this episode of The Leadership Locker, Rich talks about a recent job offer that he received, and what he learned from the experience.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about why he failed the 75 Hard Challenge, and what he learned from the experience.

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75 Hard

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks with author and executive coach Dorie Clark. Listen in as Rich and Dorie discuss playing the long game, strategic patience, and the problem with trying to be everything to everyone.

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50, and was recognized as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards. Clark, a consultant and keynote speaker, teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School, and she is the author of The Long Game, Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

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Personal Branding | Rich Cardona Media

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The Long Game by Dorie Clark

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• 00:09 – Introduction
• 05:29 – “Everything takes longer than we want it to”
• 07:18 – Trying to be everything to everyone
• 10:18 – Spending your time with the right people
• 13:31 – Setting the right goals
• 18:12 – Strategic patience
• 21:16 – The 20% Rule
• 23:47 – Heads Up / Heads Down Framework
• 30:56 – Content creation and social proof
• 35:22 – Pay-to-play
• 39:29 – Networking
• 47:05 – Rethinking failure
• 54:14 – How to know when to quit
• 57:49 – How to connect with Dorie online
• 59:20 – Rich’s closing thoughts

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How to connect with Dorie:

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Connect with Rich:

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On this episode of The Leadership Locker, Rich talks about the importance of being able to do more with less and why resourcefulness is so important to entrepreneurs.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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On this episode of The Leadership Locker, Rich talks about why we often wing it, and why it is probably holding us back from greatness.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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“When you’re focused on where you’re at, the law of attraction states that you’ll stay where you’re at.” – Jaime Villalovos

On this episode of The Leadership Locker, Rich talks with the founder and CEO of Revolution Financial Management, Jaime Villalovos, as she shares her amazing life story. Listen in as Rich and Jaime discuss personal growth, gender bias, and Jaime’s relationship with her mentor, Ed Mylett.

Jaime Villalovos and her husband Shawn created Revolution Financial Management in order to revolutionize the industry and help families around the country develop their financial literacy. For more than 20 years they have supported thousands of families in bettering their financial positions, and they are now an organization comprised of approximately 3,600 associates with over 100 offices in more than 30 states and Canada.

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Personal Branding | Rich Cardona Media

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• 00:09 – Introduction
• 03:32 – Jaime’s upbringing
• 08:48 – Jaime’s move to California
• 10:24 – Jaime’s decision to not finish school
• 12:17 – Gender bias in corporate America
• 14:41 – Jaime’s journey to financial freedom
• 26:51 – Having a positive influence
• 30:54 – Business plans and motivation
• 32:20 – Jaime’s advice for female entrepreneurs
• 38:49 – Personal growth
• 43:29 – Jaime’s mentor, Ed Mylett
• 49:13 – Jaime’s upcoming book
• 52:23 – How to find Jaime online
• 53:13 – Rich’s closing thoughts

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How to connect with Jaime:

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On this episode of The Leadership Locker, Rich talks about using social media to make sure that you never run out of ideas for your content.

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Personal Branding | Rich Cardona Media

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Connect with Rich:

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Rocket Station

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