The Leadership Locker

“We’re not rational decision-makers, we’re rationalizing decision-makers.” – Tamsem Webster

On this episode of The Leadership Locker, Rich talks with author and message strategist, Tamsen Webster about turning your ideas into reality. Listen in as Rich and Tamsen discuss making big ideas irresistible, differentiating yourself from your competition, and answering the questions that are actually being asked, not the ones that you want people to ask.

Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also author of Find Your Red Thread: Make Your Big Ideas Irresistible.

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Personal Branding | Rich Cardona Media

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Find Your Red Thread: Make Your Big Ideas Irresistible by Tamsem Webster

Conversational Case Worksheet

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• 00:09 – Introduction
• 04:41 – Turning ideas into reality
• 09:36 – Socializing your ideas
• 13:17 – Answering the questions that are actually being asked
• 15:40 – Focusing where you want to focus
• 19:39 – Making big ideas irresistible
• 20:51 – Elevating the idea
• 23:30 – Not being overly critical of yourself
• 26:36 – Differentiating yourself from your competition
• 31:33 – The ideas are already in you
• 35:16 – Closing the gap between potential and reality
• 38:36 – Where to find Tamsen online

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How to connect with Tamsen:

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On this episode of The Leadership Locker, Rich talks about how success is not guaranteed, but the struggle is.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich dives deeper into a topic that was brought up in Episode 176 with Dorie Clark: not asking for favors from new network connections for a year.

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The Leadership Locker | Episode 176 | How to Play the Long Game with Dorie Clark

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Personal Branding | Rich Cardona Media

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“If you’re aiming for a result that’s not in alignment with what your definition of success is, you’re not going to win.” – Jake Kelfer

On this episode of The Leadership Locker, Rich speaks with inspirational speaker and bestselling author Jake Kelfer. Listen in as Rich and Jake discuss networking, finding the right business coach, and how being busy is different than being productive.

Jake Kelfer is the bestselling author of Elevate Beyond and Elevate Your Network, as well as a motivational speaker and the founder of Professional Basketball Combine. His company, Professional Basketball Combine, provides NBA draft prospects an opportunity to raise their draft stock and achieve their dream of playing pro basketball through private workouts, combine testing and team interviews.

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Personal Branding | Rich Cardona Media

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Jake’s new book, The Elevated Entrepreneur

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• 00:09 – Introduction
• 02:49 – About Jake Kelfer
• 06:34 – The pros and cons of business coaches
• 09:32 – Finding the right business coach
• 15:06 – Networking when you are starting a business
• 17:10 – Networking virtually
• 21:56 – What Jake learned while writing his book, The Elevated Entrepreneur
• 26:43 – Defining success
• 29:15 – Enjoying the process
• 34:04 – Asking for help
• 40:25 – Jake’s recent trip to Italy
• 43:10 – “Busy is different than productive.”
• 48:33 – Where to find Jake online

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How to connect with Jake:

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On this episode of The Leadership Locker, Rich talks about the tendency that some people have to continue doing something simply because they have already invested resources in it.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about the importance of surrounding yourself with the right people.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich Cardona talks about how to get rid of distractions and focus on what is important.

1. Use pattern recognition.
2. Reduce the amount of information you are ingesting.
3. Determine the end-result and word backwards from there.
4. Ask yourself what’s working? And what’s not?
5. Take action.

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Personal Branding | Rich Cardona Media

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Sick of doing $10 tasks? It's time for a Virtual Assistant

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On this episode of The Leadership Locker, Rich talks about the importance of setting boundaries in business and in life.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about a bad morning that he had recently, and how he was able to overcome it and turn his day around.

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Personal Branding | Rich Cardona Media

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“It all just boils down to building a relationship, truly on an individual level, with each of those new followers.” – Brock Johnson

On this episode of The Leadership Locker, Rich talks with Instagram expert Brock Johnson. Listen in as Rich and Brock discuss Instagram Reels, growing followers organically, and converting followers into clients.

Brock Johnson is the co-host of the Build Your Tribe podcast, an instructor of multiple online courses, and an online entrepreneur. He has helped thousands of entrepreneurs learn to use short video clips to connect and build their businesses.

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Personal Branding | Rich Cardona Media

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Build Your Tribe Podcast

InstaClubHub

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• 00:09 – Introduction
• 03:07 – About Brock
• 05:10 – Working with family
• 09:42 – How Brock became a social media expert
• 13:33 – Student entrepreneurship
• 16:42 – Why Instagram is important to businesses
• 18:51 – How organic growth is still possible on Instagram
• 22:30 – Instagram Reels
• 24:55 – Repurposing content for Instagram
• 30:55 – More on Instagram Reels
• 37:01 – Creating a call to action
• 38:16 – Going viral
• 40:53 – Cover photos on Instagram Reels
• 41:58 – 30 Days of Reels
• 44:10 – Batching content
• 48:35 – Converting followers into clients
• 51:14 – Where to find Brock online
• 54:22 – Rich’s closing thoughts

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How to connect with Brock:

Instagram

InstaClubHub

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