The Leadership Locker

On this episode of The Leadership Locker, Rich gives advice on how to set your prices when breaking into a new market or offering a new product or service.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks about how to be a good client, and how it can help you be a better business owner.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich talks with writer and personal branding expert Kristi Dosh about the NCAA’s new policy that allows student athletes to monetize their brand. Listen in as Rich and Kristi discuss how this new policy affects student athletes, colleges, and small businesses.

Kristi Dosh is a professional writer, speaker, sports business analyst, attorney and author who founded Guide My Brand in 2015, a boutique publicity firm representing entrepreneurs and authors. As a sports business reporter/analyst, she has reported on everything from collective bargaining to endorsements to the finances of pro and intercollegiate athletics for outlets such as ESPN, Forbes, Golf Digest, SportsBusiness Journal, Campus Insiders, Bleacher Report, SB Nation, The Motley Fool, Comcast Sports Southeast and more. Kristi is also a consultant with College Sports Solutions, a collegiate athletics consulting firm.

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Personal Branding | Rich Cardona Media

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• 00:19 – Introduction
• 05:27 – NCAA and the new NIL policy
• 08:24 – How the new policy affects student athletes
• 10:14 – How the new policy affects colleges and NCAA
• 12:58 – How the new policy may affect small businesses
• 14:53 – Athletes and personal branding
• 20:26 – The pressure for student athletes to monetize their brand
• 23:42 – The types of content student athletes can create
• 26:48 – Why students need to careful when monetizing their brand
• 31:04 – How businesses should approach student athletes
• 36:10 – Big deals and current trends
• 41:01 – The potential distraction of student athletes monetizing their brands
• 43:20 – Where to find Kristi online
• 44:23 – Rich’s closing remarks

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Influencer by Brittany Hennessy

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How to connect with Kristi:

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On this episode of The Leadership Locker, Rich talks about the time that he paid for Instagram followers, and why it was a mistake.

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Personal Branding | Rich Cardona Media

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On this episode of The Leadership Locker, Rich discusses some more strategies that he uses to book high-profile guests on the show.

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Personal Branding | Rich Cardona Media

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Winning: The Unforgiving Race to Greatness by Tim Grover

Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

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“For me, the risk is in how I will feel if I don’t try.” – Lea Turner

On this episode of The Leadership Locker, Rich talks with entrepreneur and LinkedIn coach Lea Turner about having the courage to take risks and pursue your passion. Listen in as Rich and Lea discuss the value of thinking differently, the power of being genuine, and how to find your niche.

Lea Turner is the owner of Lea Turner Ltd, which originally focused on audio transcription, but in 2020 diversified into LinkedIn training thanks to Lea’s breakout success on the platform, growing from just 400 connections to over 75,000 in 9 months. She coaches individuals and businesses to help them utilize the platform to create inbound leads and opportunities with the strong networks she shows them how to create. She also is an active fundraiser for mental health and children’s charities.

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Personal Branding | Rich Cardona Media

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• 00:18 – Introduction
• 05:00 – How Lea pivoted to becoming an entrepreneur
• 12:44 – Escaping of the soul-crushing grind
• 16:01 – The value of thinking differently
• 20:25 – How Lea’s unconventional look has affected her journey
• 24:50 – The power of being genuine
• 27:39 – Creativity and learning
• 34:20 – Having the confidence to take risks
• 43:07 – Lea’s advice for people trying to find their niche
• 46:13 – Staying grounded after success
• 51:27 – Where to find Lea online
• 53:12 – Rich’s closing remarks

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Here is how to connect with Lea:

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Resources

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On this episode of The Leadership Locker, Rich discusses the strategies that he uses to book high-profile guests on the show.

Personal Branding | Rich Cardona Media

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Rich’s guest invite message

The Leadership Locker is a podcast designed to siphon knowledge from industry experts to help share their expertise with veteran entrepreneurs (like me) and small business owners. We also love to cover life transitions -personal and professional, old and new. Can't wait to have you!

Past guests include: Gary Vee, Chalene Johnson, Kindra Hall, Dan Fleyshman, Andy Frisella, Brad Lea, Beth Comstock, and more...

Format

• No prepared questions
• 35-45 min
• Conversational
• It is a video podcast
• We will make clips available for download

Tech and Equipment

• We will use a platform called Riverside.fm which will require you to use of Google Chrome to be recorded.
• There is nothing to install, just need to use Chrome
• Airpods or a version of them don't usually sound as good as wired headphones
• External mic? Yes please if you have one!

About Rich Cardona

• Retired combat aviator (United States Marine Corps)
• Owner, Rich Cardona Media (Video marketing and personal branding agency)
• Girl Dad
• Left Amazon corporate after 2 years and moved in with in-laws to start a business at 38 years old. Things worked out very well

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On this episode of The Leadership Locker, Rich talks about the importance of defining your success based off your individual goals.

Personal Branding | Rich Cardona Media

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“People buy people before they buy their products or services.” – Dariush Soudi

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On this episode of The Leadership Locker, Rich talks with speaker and CEO Dariush Soudi about rejection, resilience and prosperity. Listen in as Rich and Dariush discuss reputation management, effective networking, and the difference between “hunters” and “farmers”.

Dariush Soudi is a well sought-after international speaker. His real, from-the-heart, true stories, take the listener through an emotional rollercoaster. With no formal education and no one to guide him, he has built several businesses worldwide. Born in a low-income family, he had to use his creativity and hard work to achieve growth in his business. He is the CEO of the Be Unique Group and the author of the upcoming book Monkey Business.

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Personal Branding | Rich Cardona Media

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Rocket Station

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00:09 – Introduction

03:27 – Dariush on storytelling

06:24 – Rejection, resilience and prosperity

14:28 – Living on your own terms

17:41 – Dealing with setbacks

19:56 – Reputation management

22:19 – Sales and rejection

27:10 – Knowing when to expand to different businesses

29:35 – “Hunters” and “farmers”

33:06 – Finding the right employees

34:53 – Confidence and sales

36:14 – Effective networking

39:31 – “The further you can see, the more you can imagine.”

43:07 – Rich’s closing remarks

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Here is how to connect with Dariush:

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On this Independence Day episode of The Leadership Locker, Rich reflects on why he believes that what makes the United States such an exceptional country is the access that it provides.

Personal Branding | Rich Cardona Media

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