#59 - A health and wellness devotee from his formative years, Ifa Simmonds’s passion for fitness along with an interest in equestrianism was ignited in a small fitness studio in New Jersey. This passion propelled him to create the Equestrian Fitness Academy, an innovative online digital platform dedicated to meeting the fitness needs of riders. 

CONNECT WITH IFA SIMMONDS:

+ Website
+ Instagram
+ Facebook

FOLLOW THE LEADLINE PODCAST:

+ Website
+ Instagram
+ YouTube

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#58 - If you're feeling overwhelmed and frustrated because you can't find the right assistant for your equestrian small business, you are not alone! 

In this episode, Tista Wicklow (The Equestrian Assistant) will help you:

• Delve into the immense value that delegation brings to the table 
• Learn how to find an assistant who complements and enhances your team
• Better understand Standard Operating Procedures (SOPs) and why you need them

HIGHLIGHTS:

00:01:18 - What does an equestrian business assistant do?

00:04:28 - Challenges of delegation for equestrian entrepreneurs

00:06:00 - Steps to hiring the right assistant

00:13:10 - Don't Be Afraid to Part Ways

00:23:01 - Creating Standard Operating Procedures (SOPs)

CONNECT WITH TISTA WICKLOW:

+ Website
+ Instagram
+ Facebook

FOLLOW THE LEADLINE PODCAST:

+ Website
+ Instagram
+ YouTube

Support the show

#57 - In today's dynamic digital landscape, video has emerged as the ultimate gateway to brand discovery. As millions immerse themselves in the realm of TikTok, Instagram, and YouTube, new favorite brands are born, capturing the hearts of eager consumers.  Are you ready to harness this transformative power and skyrocket your equine business to unparalleled heights? Meet Jarred Goeckeler, the visionary force behind HD360 Productions, as he joins The Leadline Podcast to divulge his top video marketing strategies for horse business owners. From crafting simple video content to magnetizing customers, he's got you covered!

WHAT YOU'LL LEARN:

00:00:39 - Why Video is Important for Equestrian Entrepreneurs

00:04:53 - Creating Engaging Video Content

00:11:10 - Getting Ready to Hit Record

00:13:12 - Importance of Lighting and Movement

00:15:13 - Editing Video Content on Mobile Devices

00:19:24 - The Importance of Testimonial Videos

00:24:47 - Creating a Conversational Environment

00:32:01 - DIY vs. Professional Video Production

For complete show notes and additional resource links related to this episode, visit theleadlinepodcast.com/57.

CONNECT WITH JARRED GOECKELER:

+ Website
+ Instagram
+ Facebook

FOLLOW THE LEADLINE PODCAST:

+ Website
+ Instagram
+ YouTube

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#56 - Have you been struggling to grow your email list? Meet Liz Wilcox, The Fresh Princess of Email Marketing! Liz is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships and make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with pop culture references. Tune in as she shares her top tips to help equestrian entrepreneurs begin mastering their email marketing strategies today.

CHAPTER MARKERS:

00:01:16 - Importance of Email Marketing

00:06:04 - Building An Email List

00:09:34 - Opt-in Strategies and Compliance Tips

00:12:08 - Lead Magnets to Grow Your List

00:18:08 - Setting Expectations and Sprinkling in Sales

00:27:15 - The Importance of Cleaning Your Email List

00:30:28 - The Power of Email Marketing vs. Social Media

CONNECT WITH LIZ WILCOX:

+ Website
+ Instagram
+ Email Marketing Membership - Only $9/month

FOLLOW THE LEADLINE PODCAST:

+ Website
+ Instagram
+ YouTube

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

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#55 - Åsa Hoffmann (The R.E.A.L. Equestrian) is a licensed psychotherapist with a wealth of experience in holistic performance psychology. She has dedicated her career to helping individuals, including equestrian athletes and entrepreneurs, to overcome limiting beliefs and achieve their full potential. Åsa's unique approach to therapy blends her expertise in mental health with her passion for horses, creating an effective and transformative experience for equestrians. 

CHAPTER MARKERS:

00:02:13 - Mental Health and Equestrianism

00:08:11 - Dealing with Emotional Baggage

00:10:57 - Pressure and Limiting Beliefs

00:13:35 - Slow Down and Take Care of Yourself

00:18:05 - Busy Culture and Self-Care

00:21:10 - Entrepreneurship and Work-Life Balance

00:24:44 - Setting Boundaries with Clients 

00:28:05 - Finding the Right Balance
 
00:30:37 - Scheduling for Success

CONNECT WITH THE R.E.A.L. EQUESTRIAN:

+ Website
+ Instagram
+ Facebook

FOLLOW THE LEADLINE PODCAST:

+ Website
+ Instagram
+ YouTube

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

Support the show

#54 - Mary Campbell is an equestrian entrepreneur and founder of Mare Modern Goods, a company that specializes in equestrian-inspired apparel, accessories, and lifestyle products. Passionate about making the horse world more inclusive and authentic, Mary has developed her brand with a focus on relatable and genuine messaging. Mare Modern Goods aims to break down barriers in the equestrian community by promoting a sense of belonging for all horse enthusiasts. 

CHAPTER MARKERS:

00:03:27 - Inclusivity in the Horse Industry

00:06:22 - Authenticity in Branding

00:09:30 - Balancing Authenticity and Professionalism

00:11:32 - Learning from Mistakes

00:13:25 - The Importance of Storytelling and Authenticity in Business

00:22:46 - Creating a Distinctive Brand Identity

00:25:34 - Embracing Imperfection and Letting Go

CONNECT WITH MARE GOODS:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/54.

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

Support the show

#53 - A great way to grow your network and build new connections is to attend a trade show. In this episode, Rob and Lane of The Slow Pitch Podcast join for a roundtable-style discussion to review the benefits of attending a trade show specifically for networking purposes.

We’ll break it all down into 3 basic steps for you: what to do to pre-event, during the event while you're on-site, and how to follow up after the show concludes. If you’ve never considered attending a trade show for the sole purpose of networking, we highly recommend adding this creative marketing and sales strategy to your entrepreneur toolbox.

To listen to the second portion of this episode speaking from the vendor perspective, visit How To Stand Out From the Crowd at Tradeshows: 5 Creative Ideas on the Slow Pitch Podcast.

Connect with The Slow Pitch Podcast:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/53.

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

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#52 - Emily Johnson, a British equestrian oil painter, is the official artist in residency at the Cheltenham Racecourse in the UK. In this episode, Emily shares with us the difficulties of securing an art residency and how she pursued her dream by thinking outside of the box. Emily talks about her unique approach in pitching her idea to Cheltenham Racecourse, sharing valuable insights on how to become a successful entrepreneur in the art industry with practical advice that is applicable to all creative entrepreneurs. Listen to Emily's inspiring story and learn how to chase your dreams by thinking outside of the box.

Connect with Emily Johnson Fine Art:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/52.

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

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#51 - Join host Mandee Flanders and guest Kerri McGregor as they dive deep into the uses of ChatGPT for equestrian entrepreneurs! Discover how ChatGPT can help you write engaging and informative blog posts, social media posts, titles, and much more. This cutting-edge AI technology is helping horse business owners like you stay ahead of the curve and grow their businesses in new and exciting ways. Tune in now to learn more!

[The above show notes were generated using ChatGPT.]

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Resources Mentioned in This Episode:

+ ChatGPT
+ MidJourney - How To Use
+ CapSho for Podcasters

For the complete show notes, visit theleadlinepodcast.com/51.

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!

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#50 - Anne Dolin (The Infused Equestrian) shares her personal journey of doing it scared; how she's learned to overcome self-doubt while growing her brand of therapeutic, toxin-free equine grooming and equestrian products. In this episode, Anne dives into strategies for pushing past fear, building resilience, and embracing risk-taking as an entrepreneur. 

Connect with The Infused Equestrian:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/50.

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This episode has been brought to you by Mane Street Market, a free app and website that markets sales horses and equine services to your potential customers. Download the mobile app on Apple or Android today for free!
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Support the show