The Leadline

#39 - Is social media enough when it comes to promoting your brand online? Lindsey Rains of Hoof Print Marketing believes that blogging is one of the best things you can do to boost overall visibility and gain more traffic to your website. Lindsey shares her top tips for equine businesses who aren't sure where to begin, as well as how to start a blog for the sole purpose of blogging for money. Plus, learn helpful tips for SEO optimization and how to boost your Google search ranking.

Connect with Hoof Print Marketing:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/39.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

Support the show

#38 - Mastermind groups are a great way to help people achieve their goals and create a fulfilling, successful, and happy life. Karyn Greenstreet of The Success Alliance shares her top tips for those seeking to join a mastermind group, as well as advice for entrepreneurs who would like to launch and facilitate their own mastermind. 

FACEBOOK:
/MastermindGroup

CREATE YOUR OWN MASTERMIND:
Free 3-Part Video Tutorial

FIND A MASTERMIND:
Mastermind Directory

For the complete show notes, visit theleadlinepodcast.com/38.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

Support the show

#37 - Marissa Schaefer is an animal bodyworker and founder of EquiPro Connect. After years of struggling to streamline her bodywork business, Marissa knew it was time to create a solution and followed her gut instincts. Tune in to hear Marissa's story of ultimate sacrifice and how her true determination and grit have led her to help other equine service providers find a better way to manage their business.

Connect with Marissa:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/37.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

Support the show

#36 - Countless horse trainers struggle with time and money, working 50-70+ hours every week with nothing to show for it at the end of the day. Business mentor and founder of the Professional Horseman's School, Colton Woods, shares his top tips to help trainers become more profitable, avoid burnout, and achieve the life of freedom they deserve.

Visit our show notes below for the links mentioned in this episode, including Colton's free eBook download.

Connect with Colton Woods:

+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/36.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

Support the show

#35 - Starting a new horse business? Mandee shares 5 important steps that every equestrian entrepreneur should follow before settling on their final company name.

Connect with The Leadline:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/35.

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This episode is brought to you by GGT Footing, world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

Support the show

#34 - Christa Myers is an equestrian bookkeeper and financial coach who is hell-bent on debunking the all-too-common belief that there's no money in horses. 

In this episode, you'll hear tips about: 

• The proper amount you should be paying yourself out of your business
• Bank account structures / why they're important
• Various bookkeeping software to try (especially if you don't enjoy using QuickBooks)

Connect with Christa and let her know you heard her episode on The Leadline! 

Website: christamyers.com
Instagram: @bookswithchrista
Facebook: /equestrianbookkeeper

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

Support the show

#33 - April Schiel (Founder, The Bedding Blocker) is a night shift medic, animal control officer, and barn owner who had one major issue in her barn that she just couldn't solve. Determined to find a solution,  April shares how she poured that frustrated energy into developing the Bedding Blocker, the ultimate shavings guard that installs on your stall door threshold.

Website: beddingblocker.com
Instagram: @beddingblocker
Facebook: /BeddingBlocker

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

Support the show

#032 - U.S. Army veteran wife and award-winning equine photographer Samantha Dawn Ebeling shares how she was determined to never give up on her dreams despite a troubling upbringing and the tragic loss of a loved one.

NOTE: This episode includes mention of suicide/death. If you or someone you know is struggling, please visit suicidepreventionlifeline.org for help today.

CONNECT WITH SAMANTHA -
 
Website: heartofacowgirlphotography.com
Instagram: @heartofacowgirl_photography
Facebook: /HeartOfACowgirlPhotography
TikTok: @heartofacowgirlphoto

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

Support the show

#031 - If you have a smartphone, you’re probably using a variety of mobile apps on a daily basis.  We use apps like Facebook, email, text messaging, music and so much more - there's an app out there for virtually everything! 

Meet India Wilkinson, an everyday equestrian and horse owner whose business concept began with a dream to create a better place to buy and sell horses online. India takes us through her own horse shopping journey that had her driving from state to state searching for the perfect horse, only to become increasingly frustrated at the lack of ability to search through online listings in an effective manner.  

You'll learn:

• The minimum amount of money needed to hire an app developer if you aren't doing it yourself
• Why finding a US-based developer was important to India even though it was more expensive 
• The importance of continuing to connect with your audience while taking notes on what they need and are asking from you

Tune in to hear everything India has learned through the development of her buy/sell/search app, Mane Street Market, along with tips to help you determine if developing an app is the right move for you.

Connect with India Wilkinson & download the Mane Street Market app:

Website: manestreetmarket.com
Instagram: @manestreetmarket
Facebook: /manestreetmarket

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

Support the show

#30 - Warwick Schiller began sharing his horse training videos online more than 10 years ago with just one goal in mind: to help more people and their horses. 

Nearly 25 million YouTube views later, Warwick is admittedly what he calls an "accidental entrepreneur" - someone who had no plan, yet found unexpected success along the way. Today, he is a world-renowned trainer and clinician who runs one of the largest online video subscription services in the horse world.

In this episode, you'll hear from Warwick:

• The story of how he unintentionally built an online empire using video
• The dark side of social media and running an internet-based brand
• Why his number one motivation has always been helping people, not the money or success

If you're enjoying The Leadline Podcast, please leave us a 5-star review and tell your friends!

Connect with Warwick:

Website: warwickschiller.com
Instagram: @warwickschiller
Facebook: Warwick Schiller's Attuned Horsemanship

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This episode is brought to you by GGT Footing, offering world-class footing blends for every arena and discipline. Whether you are in need of an arena makeover or you just need to freshen up your footing, GGT's expert team can help you design exactly what you need. Learn more at ggtfooting.com.

Support the show