The Leadline

#49 - A business partnership can often be compared to a marriage. From joint decision-making, to sharing finances, to finding ways to compromise during a disagreement, a business partnership isn't for everyone.

If you're thinking about going into business with a partner, you'd best be prepared to spend a LOT of time with one another. Redingote Equestrian co-owners Connie DeMaio and Allison Malenfant join The Leadline to share their advice on finding (and keeping!) a great business partner who will be in it with you for the long haul.

Connect with Redingote Equestrian:

+ Website
+ Instagram
+ Facebook
+ Fits Riding

For the complete show notes, visit theleadlinepodcast.com/49.

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#48 - Thinking about buying a horse business? It might be easier than you realize.

Iron Horse Animal Health Products is an equine and livestock supplements company that offers quality nutritional products for equines and other four-legged friends. Originally founded in 1967 by Vietnam War vet and veterinarian, Dr. David Swaney, Sierra Seidner and her husband Ben purchased the equine health brand in July 2021 to ensure that the great products so many people love would continue on beyond Dr. Swaney's retirement.

In episode 48, you'll get a behind-the-scenes look into Sierra's business negotiations and why she and her husband decided to purchase an established horse business versus starting from scratch on their own.

Connect with Iron Horse Animal Products:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/48.

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#47 - Have you ever wondered what it’s like to drive the Bootmobile for L.L.Bean? In this episode, Mandee is going to share her experience going on a four-month-long tour with L.L.Bean along the East Coast. She’ll give an inside look at the job, share about what it took to temporarily step away from her business, and the lessons she learned along the way that every business owner needs to know! 

SEGMENT MARKERS: 

• 2:35-6:13 How Mandee got plugged in with LLBean

• 6:13-11:37 Why she pursued this new opportunity.

• 11:37-13:08 The emotions of leaving to do something new.

• 13:08-17:22 The Bootmobile tour experience.

• 17:22-19:14 Running a business while on the road.

• 19:14-25:42 Outsourcing, prioritizing tasks, and doing a cost-benefit analysis.

• 25:42-26:46 Will this opportunity happen again? 

Mentioned Resources:

http://llbean.com  

FULL SHOW NOTES:

theleadlinepodcast.com/47

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#46 - TikTok is one of the hottest social media platforms available. But should you be using it for your business and if so, how do you make it work to your advantage?

Tamie Old, a TikTok coach and founder of The House of Gentry fashion boutique, joins us to talk about why she believes that if you aren’t using TikTok to grow your business, you’re missing out.

Having hit 100,000 followers, Tamie knows exactly what it takes to attract the right audience to your business through video content. She shares how TikTok has helped her grow her online boutique exponentially, as well as breaks down a must-have strategy, the current algorithm, and how anyone - even your grandma - can find success.

Connect with Tamie Old:

+ Website
+ Instagram
+ Facebook
+ TikTok

For the complete show notes, visit theleadlinepodcast.com/46.

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#45 - Melanie Walton created Zero Proof Horse Treats by combining two of her great loves - cocktails, and horses! Her cocktail-themed horse treats are made with distillers' grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust. 

Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, and how she’s managed to successfully get it into 24 different states after being in business for less than a year. 

She also shares tips about how to be confident in your selling skills, best practices for getting your product into retail stores, and how to set your pricing to be competitive, yet profitable. 

Connect with Zero Proof Horse Treats:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/45.

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#44 - Michael and Kelsey Gascon are two outstanding equine professionals that also make one amazing power couple. Together, they’ve meshed both of their careers and now manage multiple streams of revenue at Gascon Horsemanship, including clinics, retreats, internships, and more!

In this episode, Michael and Kelsey share what it’s like combining two worlds of the equine industry into one enveloping business. They also touch on the effects it’s had on their work/life balance, as well as tips they’ve learned along the way to continue growing a business that’s intentionally aligned with their lifestyle.

You will love hearing about their journey and the advice they have to share about diversifying your business. Whether you’re a seasoned entrepreneur, or just getting started, there’s a lesson in it for you!

Connect with Gascon Horsemanship:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/44.

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#43 - Diana Bezdedeanu is a twenty-year-old equine professional from Massachusetts and the owner of Horses Offering People Education. She also happens to be the youngest certified equine facilitated practitioner through The Herd Institute.

In this episode, Diana shares what it’s been like to start her business at such a young age and how she’s handled questioning from others who were skeptical, among other obstacles she’s had to overcome to get her business started. 

Whether you’re a young student or a parent with an aspiring business owner, Diana’s story is inspiring and offers great advice for all!

Connect with Diana Bezdedeanu:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/43.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

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#42 - Looking to boost your income with a side hustle?

Ashley Peterson, Gwyn Roberts, Madison Tillman, and Sally Batton share how they've pursued their own version of a side hustle, doing what they enjoy to make a living. Learn how each got started in their business, the startup costs incurred, and what the expected pay rate might be. If you’ve been looking for ways to boost your bank account balance, take a listen to find out if one of these side hustle options could be for you!

SEGMENT MARKERS: 

• 2:28-10:07 Ashley Peterson - Professional AQHA Show Braider

• 10:09-21:01 Gwynn Roberts - Pet Sitter

• 21:02-29:05 Madison Tillman - EnviroEquine Customer Service Rep

• 29:08-39:43 Sally Batton - Expert witness for equine and equestrian law cases

Sally Batton, Expert Witness:
+ Instagram
+ Facebook
+ Website

Gwynn Roberts, Pet Sitter:
+ Facebook

Ashley Peterson, Professional Braider:
+ Instagram

Madison Tillman, EnviroEquine Rep:
+ Instagram
+ Website

For the complete show notes, visit theleadlinepodcast.com/42.

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#41 - Businesses aren’t just about making sales, they can also be about creating a legacy that lives on for years to come - even when you’re gone. 

Siblings Angela Jennings & Bobby Williams share the story of their mom’s company, Guaranteed Horse Products, and what it’s been like continuing the family business she left behind in January 2021. 

We’ll chat about family legacy, inheriting a family-owned business, and why Angela and Bobby both chose to keep Guaranteed Horse Products operational in their mom’s absence. Tune in to hear this inspirational story of determination, remembrance, and life after the loss of a loved one.

Connect with Guaranteed Horse Products:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/41.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

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#40 - They always say if you do what you love, it won’t feel like work.

Cathy Woods is an experienced yoga teacher and life skills retreat leader, who definitely knows a thing or two about monetizing your passion. In this episode, she shares her insights on the many ways she’s been able to grow Cathy Woods Yoga and why she believes that running a business isn’t just about hard work, but also heart work. She’ll also talk about the importance of not being attached to the outcome when you’re in the process of planting seeds in the early stages of growth, and how this practice will help you in your entrepreneurial journey.

Connect with Cathy Woods Yoga:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/40.

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Enjoying this podcast? Join The Leadline for a Ranch Retreat for Horse Business Owners on Oct 11-14, 2022! We’ll be hosting a variety of sessions to help you scale your business and achieve your goals, and you might even get to meet some of the guests we’ve previously had on the show. Learn more at theleadlinepodcast.com/ranchretreat.

Support the show