The Leadline

#09 - More than 14 years ago, Dani Conway (Nutrition the Natural Way) was 65 pounds overweight, working long hours at a full-time corporate job, and juggling various yo-yo diets. As she attempted to find a resolution for ongoing gut and digestive issues, doctors reported her bloodwork to be normal, and yet she continued to be plagued with crazy symptoms that no one seemed to have answers for. 

After she was unexpectedly laid off by her job (while also in the middle of planning a wedding), Dani immediately began pursuing holistic wellness certifications. Today, she runs a successful practice where she helps equestrians curb the junk food cravings, heal their bodies, and discover which foods will properly fuel their bodies.  

Dani talks about: 

• The importance of scheduling meal prepping and grocery shopping into your routine
• Why you should make a habit of balancing different kinds of snacks together
• Common misconceptions people have about snacking and meals
• How to determine what's right for YOU and your metabolism

When we neglect our bodies, we can't perform at an optimal rate - in business OR when riding. 

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode9.

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#08 - Have you been aimlessly sending your products out to equestrian influencers with the hope that offering up a few freebies will help your brand will go viral? STOP RIGHT NOW and listen to this episode before you send out your next shipment!

Meet Robyn Volkening of V Strategy, an expert on all brand development and sponsorship. After getting a master's degree in Integrated Marketing at the University of Colorado, Robyn has worked with some of the biggest western brands including Cinch/Cruel, Twister Trailer Bob's Custom Saddles, as well as celebrity horse trainers and rodeo athletes like Clinton Anderson and Trevor Brazile. 

In this episode, Robyn speaks on a topic that she believes every equine retailer needs to hear - how to STOP throwing your money down the toilet on influencer marketing. You'll learn: 

• Why influencer marketing needs to be more than "people seeing your stuff"
• The reasons you shouldn't start sending product out without a game plan
• How to choose the right influencer for YOUR brand (and why that's not just any influencer)
• The importance of having a goal in mind and tracking the outcome 

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode8.

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#07 - YouTube, TikTok, Facebook Live...video marketing is a big deal right now, and it's not going away any time soon!

Meet Lisa Goodwin of The Budget Equestrian, serial DIY'er and rising YouTube personality. Lisa's debut in the YouTube space began in 2014 when she was searching for ways to save money on horse jumps by building them at home. As she pursued options that didn't involve getting a second job to pay for her horse habit, she stumbled across a YouTube video that sparked an idea: what if she created videos for equestrians looking to save money just like her?

Today, Lisa has 27,000+ subscribers on YouTube as a result of teaching equestrians how to save money with their horses. In this episode, she shares: 

• How equine brands can benefit from video marketing on YouTube
• Which equipment you need to get started (it's easier than you might think!)
• Why YouTube is a cost-effective marketing strategy for those willing to put in the effort
• The importance of YouTube thumbnails to attract more views

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode7.

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#06 - Working a full-time job while trying to run a business on the side can be quite the undertaking for even the most motivated entrepreneur. 

In this episode, we talk with guest Leah Kaufmann of Dapplebay who shares her story of how she put her dream on hold to the point of selling her business and how she later bought it back to return stronger than ever. 

You'll hear: 

• Why Leah sold her business in 2014 only to buy it back years later
• How she got serious on the 2nd attempt and when she knew it was time to leave her day job
• Why hiring a business strategist was the best investment she made in her business to date

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode6.

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#05 - Have you been aimlessly throwing money at advertising with the hopes that it will attract droves of paying customers to your business?

Sadly, most advertising efforts result in disappointment. Why?!

Tune in as Denise Alvarez (Stormlily Marketing) shares 3 questions to ask yourself as a business owner before you open up your wallet and sign that next ad contract. Stop wasting your hard-earned dollars and start using the advertising methods that actually work for YOUR audience! 

You'll also learn which three types of ads we recommend considering in 2021, such as: 

• Equine Association & Membership Advertising
• Social Media Advertising
• Podcast Advertising
• ... plus one bonus advertising method that Denise mentions near the end of the show!

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode5.

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#04 - Guest Heather Wallace wears many hats, including Certified Equine Sports Massage Therapist (ESMT), Certified Canine Sports Massage Therapist (CCMT), Certified Equine Ergonomist, and Aromatherapist.

She has also written on natural health and wellness for horses and dogs for a variety of publications including Horse Illustrated, Good Dog Magazine, Holistic Horse Magazine, and Equine Info Exchange, and is the bestselling author of Confessions of a Timid Rider and Girl Forward. Heather additionally co-authored and published a new release in 2021 called Body Conditioning for the Horse & Rider.

(We weren't kidding when we said she wore MANY hats!)

In this episode, Heather shares how writing a book is a great way to build your brand and establish authority in your field.

You'll hear:

• Why a book is better than a business card
• How to combat your fears and overthinking when it comes to writing
• Why she takes a 1-month break in between her final book drafts
• What kind of money you need to set aside to publish your first book

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode4.

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#03 - Lisamarie Johnston of Full Stride Solutions started building websites as young as age 13, but it wasn't until years later - when pursuing a dream to work from home to be with her dog more often - that she finally decided to convert her side hobby into her primary source of income.

In this episode, Lisamarie talks about why building your own website is easier than ever for the DIY entrepreneur. You'll learn: 

• How to select and buy a domain name
• Which website builder platforms are best for beginners
• What page every website should have

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode3.

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#02 - Alyssa Mathews of DiscoverTheHorse shares how she has organically grown her Facebook following to over 40,000 fans since the launch of her brand in 2017 - without the use of paid Facebook advertising!

You'll also learn:

• Why you should upload videos directly to Facebook
• What to do when you get stuck with your content
• Best practices for planning ahead

For the full show notes and links to the resources mentioned in this episode, visit http://theleadlinepodcast.com/episode2.

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#01 - In this introductory episode, host Mandee Flanders shares 3 things horse business owners can implement right away to make sure they're on the path to success.

Connect with The Leadline:

+ Website
+ Instagram
+ Facebook

For the complete show notes, visit theleadlinepodcast.com/episode1.

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Being a business owner is a big responsibility, but you don't need to figure it all out on your own. The Leadline teaches horse business owners the best productivity skills, marketing strategies, money tips, and more through interviews with the smartest and most innovative entrepreneurs in the equine industry.

Join our free Facebook community of horse business owners at http://www.theleadlinepodcast.com/group.

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