Within the marketing world, there are many that claim to be 'marketing experts' and they want you to believe them to encourage you to buy their time and service. In this episode, Eny gives his advice and experience on these self proclaimed 'experts' and what you should do if you encounter any of them and what impact they could have on you and your business, both positive and or negative outcomes if you chose to work with one of these experts. 

Recently LinkedIn has added 3 new tools to the platform to help users and marketers to gain followers and connections. Eny analyses these new tools and their features and gives his advice on which he thinks is best, whilst also describing their functions and purpose, also how useful they have been for other users.

In this episode Eny talks about different marketing strategies and which are the most successful in helping to generate connections and potential customers. Eny explores a few different strategies along with his experience of them all.  

In this episode, Eny discusses and goes in to detail about 'Blackhat methods' that are used on LinkedIn to get already established connections to buy their products and or service. There are 7 methods that are analysed, with some of them being frowned upon and others that can see you get banned from LinkedIn indefinitely.

In this episode, Eny discusses the shortfalls of LinkedIn marketing along with his experiences of the platform recently and how it has affected him personally and some of the clients that he works with. The future of the podcast is also discussed regarding it's content and how to best help you with other ways of marketing for you and your business. 

In this episode, Eny shares his views on forming partnerships through LinkedIn and the steps and outcomes involved with creating a partnership. Eny shares personal experiences from his point of view and also some of his client's too and how it affected their business. There are positives and sometimes negatives to forming these partnerships which is discussed in this episode of the podcast. 

In some cases it can be hard to sell your product/service on LinkedIn, this can depend on your product or the business you are in. In this episode of the podcast, Eny analyses which sectors are more successful in getting sales and customers from LinkedIn. Client stories from different areas of business are also discussed in the podcast to give examples of success and failure through the LinkedIn platform. 

In this episode of the podcast Eny is joined by fellow marketer and LinkedIn user Shiv Gupta. The two discuss what content and engagement gets customers to buy their product and or service. Shiv Gupta is true believer in LinkedIn content leading to sales and within this podcast, he explains and gives examples of how this can be done and what makes content successful.

It is very important that your connections know what you do and what services you offer, however it can be hard to explain your service to someone without trying to sound like you are pitching sales to them and there are various ways these messages can be sent and constructed to be certain that your connection knows your message is not a sales pitch. In this episode of the LearnIn, Eny talks about how these informative messages can be sent to ensure that your connection does not think you are sending a spam sales message and gives tips and tricks on how to avoid these spam messages to ensure the best outcome for your business and profile on LinkedIn.

There is a new tool in LinkedIn that can be used to help grow your profile and business, the Sales Navigator. This is a tool that if used effectively it can lead to more sales and targeting the people you desire or those you would like to sell to and do business with. In this episode, Eny analyses the importance of this tool and how to use and utilise this to your advantage.